20/10/2026
EVERYONE SHOULD HAVE AN A GOAL
I genuinely believe that everyone should have one big physical challenge to work towards every year.
Something that pushes you beyond what you think you’re capable of. Something that demands more from you than you’ve ever given before.
Life is short, and you only get one body. Look after it. Challenge it. Test it. Find out what you’re truly capable of.
Trust me, the feeling of achieving something you once thought was beyond you is hard to beat.
Your A goal needs to be big enough to make you:
🔹 Get out of bed when every part of you wants to stay there.
🔹 Take your nutrition seriously and fuel your body properly.
🔹 Rethink your relationship with alcohol and make choices that support your goals.
🔹 Walk away from habits that are holding you back.
🔹 Get on a plan, commit to it and stick to it when the motivation disappears.
Because that’s the real value of having a big goal. It gives your daily decisions purpose. It makes the sacrifices worthwhile. And it forces you to become a better version of yourself along the way.
My A goal for 2027 is already set: racing The West Highland Way Race.
Everything I do from now until race day will have a purpose. My training, my nutrition, my recovery and my lifestyle will all be geared towards giving myself the best possible chance of getting to that start line ready.
There will be sacrifices. There will be tough days. There will be moments when I question myself.
But that’s the point.
The goal is bigger than the excuses, and the person you become chasing it is just as important as the achievement itself.
I genuinely believe that committing to a meaningful physical challenge can change your life for the better.
So, let’s hear it…
What’s YOUR A goal for 2027?
What’s the one thing you’re going to commit to, work towards and give everything you’ve got to achieve?
It doesn’t need to be an ultra-marathon. It could be your first 5K, a marathon, a mountain climb, losing weight, getting stronger or simply becoming the healthiest version of yourself.
Just make it MEAN something to you.
Set the goal. Make the commitment. Put the work in.
2027 is coming. What are you going to do with it?