19/10/2026
I opened by telling them:
“A lot of what I’m going to share, you’ve probably heard before. You can find workouts, nutrition advice and meal plans on ChatGPT, Claude, Instagram or TikTok.”
But I wanted them to think about how they actually use that information.
We talked about the things I hear from clients all the time.
Wanting to feel stronger, fitter, athletic, and more confident, while juggling work, family and a calendar that’s already full.
Before getting into workouts or food, I brought it back to identity and mindset.
The cheesy stuff.
The older I get, the more I realise how much that stuff matters.
If looking after yourself is always something you’ll do “when things calm down”, it’s easy to keep pushing it back.
When you understand WHY it matters to you, there’s a reason to protect time for it.
To open your calendar, block your workouts and build a routine you can actually follow.
That doesn’t mean every week goes to plan. It gives you something to come back to when it doesn’t.
At the end, I explained that a big part of my job is making my clients’ lives easier.
After a long day of thinking and making decisions, they want to show up, know what they’re doing and get the work done.
Having someone plan it out, adjust things when needed and give you a kick up the ass can go a long way.
Some people seek that support when they’ve reached a point where they know something needs to change.
Others recognise the value before they get there.
Think about golf.
You can watch all the tutorials you want, but improving still takes practice, repetition and feedback.
Your health and fitness need that same follow through.
I can give you all the meal plans, protocols and templates in the world. They only help if you use them.
Your biggest focus should be finding a system that helps you stay consistent while improving over the long term, especially if that’s something you struggle with right now.
I know, common sense.
Yet so many people keep spinning their wheels, convinced they’ll figure it out on their own 🤷♂️
But if you value your time (and time is money), working with a coach can save you a lot of trial and error.