Amy Pickering - Binge Eating & Body Confidence Coach

C messaged me in the new year ready to do something different after trying another diet/stint at restriction and it leading to rebounding again.

She recognised 👉🏻 nothing changes if nothing changes. And was committed to learning the right tools to create lasting changes in her lifestyle, health/fitness goals & relationship with food.

C is one of those unicorn clients who goes all-in on herself 🔥

From finding my videos on TikTok, to messaging me asking where she can learn more to help her overcome emotional eating, then diving into my workshop & then a 1:1 intensive to get more clarity & tools for her own situation.

C, the commitment to yourself SHOWS. I could literally see it from day one of you messaging me.

With how you show up in Uncover, how vulnerably you share, how you reach out for support (even after having unsafe relationships & experiences in the past with PTs!)

How quickly you moved & how consistent you are with implementing everything we go through.

All of this^ is why I’m not surprised by the changes you’ve created already. And how you’re creating this life for yourself & your son 🫶🏻

It’s the biggest honour to be a part of your journey to food freedom, self-love & the life you deserve, and I can’t wait to see where you continue to thrive from here 🥰🤍

If you’re ready to transform your life & create an empowered relationship with food, check the link in my bio for more deets on my workshop & FFF programme (my signature binge & emotional eating course)

Or DM me for info on private coaching ✨

Coming in thicc n fast with some tough love bc I care about your growth & the “find a community to not feel alone” narrative is keeping you stuck👇🏻

Someone commented on my TikTok the other day & said “I’ve followed as I’m struggling with bingeing & accounts like this help me not feel alone in the struggle.”

Said with love - if this is you or this is why you follow me, please unfollow me.

& I care WAY more about your healing & growth than I do about external validation from followers or likes.

You don’t need to not feel alone with binge eating/poor body image. If you’re here, you already know you’re not alone 😉.

Seeing other people go through the same thing just makes your ego feel better bc you can say “see, it’s not just me, it’s not that bad!” & normalise it instead of changing it.

It’s keeping you in your comfort zone.

& soothing the discomfort you feel instead of experiencing the discomfort of growth.

You don’t need to not feel alone with binge eating/poor body image.

👉🏻 You need to not feel alone while HEALING binge eating & body image.

To be supported by women who are done with playing victim & there to call you (& themselves) forward.

To - yes - see, hear, love & support you. To create a safe space where you can bring EVERYTHING.

While also helping you see where you can step into your power, reveal a blindspot or hold you to a higher standard.

I was beaming replying to my Uncover ladies in Voxer this morning ❤️‍🔥

Bc yes while they’re sharing reflections, blindspots & “aha” moments…

They’re also;
❤️‍🔥 Supporting one another through the decision to go sober
❤️‍🔥 Sharing experiences that helped on their own journey
❤️‍🔥 Encouraging each other’s growth & healing

It’s not “omg I struggle with that too! I’m so glad it’s not just me!”

It’s “that makes sense why X happened - how can I support, encourage & raise this person into the version of themselves they’re striving to be?”

& THAT is the power of connection.

THAT is the difference between connection to stay the victim vs. connection to rise ❤️‍🔥

HOW you meet your needs matters.
Choose wisely 🔑

Ironically, the fact I often forget to post pictures of my meals, tips for upcoming holidays etc is one of the reasons I’m incredible at what I do.

Bc I embody what I preach.

I’m not telling you to stop counting calories while I’m secretly having a love affair with MyFitnessPal.

I don’t tell you to stop dieting while I’m still restricting or missing out on life.

Just yesterday we went to a wedding and got a Domino’s on the way home (another previous binge food) & it was NBD.

I continued to fuel myself & eat/move as normal the next day.

I embody every. single. thing. I teach.

Otherwise I wouldn’t teach it.

Unfortunately this ISN’T as common in the fitness/food freedom space as you’d hope or expect.

The only reason food takes up brain space now is because of my work and, even then, it’s minimal.

Chocolate used to be one of my biggest binge foods, and now I forget it’s Easter etc bc I’m no longer either restricting or bingeing on it.

It’s not this forbidden food I start to dread bc I fear I’m going to lose control.

THAT is how much of a 180 is possible when you truly heal.

I’m not an anomaly either; this is the norm with my clients in my world.

& if you want to get to this place of TRUE food freedom; ease, peace & balance with food…

You don’t need tips for Easter.

You need to heal your relationship with food.

Bc what you do the rest of the year impacts how you feel & how you behave over the holidays.

If you’re restricting chocolate over the year, best believe your survival brain will want to make the most out of it over Easter before it’s then taken away again!

Can tips and strategies be helpful over the more “triggering” times of the year? Ofc!

Will they be the thing that actually helps you long-term? Prolly not.

So if you’re ready to do the damn thing & achieve the life and food freedom you know you deserve.

To make food, health & exercise a foundation - a standard - for your life; instead of your ENTIRE life.

Where holidays, Easter, Christmas are a BREEZE & you can truly enjoy them bc you fully trust yourself and can be in control around all foods.

FFF is for you 🤍✨

Link in my bio or more deets/testimonials on my highlights!

Food freedom changes every single aspect of your life.

Not just bc when your body is no longer just surviving, and you’re able to fuel yourself consistently, your body is finally able to THRIVE & focus on the other things in life that matter the most.

But because (when you do it right), you develop a whole different relationship with yourself, your emotions, your needs, your body.

You show up for yourself from a place of care, self-respect & self-love.

Not punishment, shame & self-hatred.

You hold yourself to a higher standard because you know what you’re capable of & what you deserve.

Instead of focusing on perfectionism & unrealistic expectations then berating yourself when you can’t stick to it.

You’re consistent with a lifestyle that makes you the healthiest, happiest version of you.

Instead of being all-or-nothing & only driven by external motivation like a holiday.

It radiates into your relationships (romantic and otherwise), your business or career, your home life, mental health (helloooo mental headspace to focus on the s**t that matters!!!)

If you’re ready to transform your relationship with food and live an empowered, balanced & free lifestyle for life - check out my FFF programme or 1-1 coaching 😘

As women, we fluctuate.

We’re quite literally the opposite of linear in *every* sense emotionally & hormonally. 🎢

So it’s completely normal & human to have bad body image moments.

The difference when you’ve done the inner work?

They pass, you have the tools to move through it and they don’t change how you TREAT yourself.

They don’t result in emotionally-driven urges to diet, cut calories, stay home all day, cancel the events out of fear, shame & pain.

You can regulate & ground yourself pretty quickly.

I had one the other day before heading for a date night - I said to Wayne “I’m just having a bad body image moment”, then we went for food and I felt fine.

Turned out I just needed to eat… standard 🤣🙋🏼‍♀️

& it was NOT like that in the past 😅🥴

I’d spiral into shame, obsession, anxiety, wanting to hide or control my food.

Now? I don’t really think about my body.

Sometimes I’m tapped into my sensual & dark feminine energy. Feeling confident, powerful, in love with my body.

But most of the time? I’m just living life. Truly living life.

Laughing, being in ALL the pictures instead of being the one taking them, being present instead of in my head trying to angle my body a certain way.

It’s fu***ng liberating. Freedom in the ultimate sense.

And after seeing incredible women go through this process and experience it for themselves, I want this for you too.

To truly live life how you deserve and take back your power, confidence, self-worth & self-love.

This is the last time I’ll be running Uncover for the foreseeable so now is the best time to join (& as we come into summer!)

We start MONDAY 😍 - link in my bio to join us

I was studying nutrition in my degree and STILL under-eating & restricting 🥴

I KNEW fasting was fu***ng up my hormones… & still did it.

I knew calorie counting was impacting literally every area of my life (relationships, friendships, mental health)… & still did it for 7 years.

Why? Because I hadn’t yet let get of the pain I had (subconsciously) attached to my body & myself.

My subconscious wounds from being bullied in school, never feeling chosen or wanted were still driving my behaviours around food, exercise & my body.

I never felt good enough, so I held onto changing my body as a way to gain ‘control’.

🧠 “if I can control my weight/body, it means I’m loveable & wanted & accepted & can avoid being hurt again, and and and…” 🤥

I KNEW better…

But I wasn’t DOING better bc of the emotional blocks.

I can’t stress this enough - to stop binge/emotional eating…

👉🏻 We HAVE to stop dieting.

But, for most of us, there’s a step before that.

👉🏻 We have to accept our current body.

Now you know me, I’m not anti-weight loss or changing your body.

So this doesn’t mean you have to accept this as your current body FOREVER.

It means we have to feel SAFE in our current body to stop the chronic restricting.

How?

By clearing out the emotional pain that is driving the urge to change from fear & shame and cultivating an incredible relationship with your body & yourself.

When you do…

You feel neutral.

You’re regulated.

You’re content.

You no longer have the emotional charge inside you driving you to restrict (then binge 🔁).

Finally… you’re at peace. 🕊

& ironically… you end up maintaining YOUR healthiest, happiest body & lifestyle as a byproduct 😉

This is exactly why I offer FFF & Uncover as a bundle.

Bc healing your relationship with yourself & your body is a huge piece of the puzzle for healing bingeing… and vice versa 🧩

The links for both are in my bio and if you’re ready to uncover deep self-love, confidence & self-worth - this is your invite to join us in Uncover on Monday ❤️‍🔥🔥

The day I got honest with myself that I was just continuing in the same cycle instead of going deeper was the day my life changed.

I’d spent my life changing my body on the quest for self-acceptance & to finally feel good enough…

And yet I was still comparing myself to every other woman, crying in the changing rooms & scrutinising myself in the mirror.

And I’m not one to BS you.

Changing our body aesthetically CAN change how we feel about ourselves.

& often that’s bc of who we BECOME to create that change;

👉🏻The following through on our word.
👉🏻The habits we form.
👉🏻The self-trust we build.
👉🏻The mood shifts from eating well & exercising.
etc

But I’m talking to the women who have been shape-shifting their entire life to try to feel good enough.

Bc, let’s be real, changing physically is more comfortable/less confronting than looking at our s**t we’ve been avoiding for 10, 20, 30+ years.

But past wounds, stories & beliefs filter the way we see ourselves.

It’s like looking in one of those fairground wobbly mirrors 🪞

We can change physically, but our PERCEPTION of ourselves rarely doesn’t.

So when do you do the work to release the s**t blocking you from accessing your self-worth, self-love & confidence.

& you tap into your feminine & sensual energy.

You build a loving, empowering relationship with your body & yourself.

You finally take your power back.

You no longer feel the need to change your body to feel good enough.

The latest body trend coming into fashion slides off like water off a ducks back bc you’re so rooted in your confidence & worth.

And you look after your body from a place of self-love & self-respect; bc it’s who you are and one of your values.

Not from punishment, shame or fear.

If you’re ready to transform from the inside-out; this is your invite to join us in Uncover ❤️‍🔥

The programme where you won’t leave the same woman as you entered.

& don’t just take it from me, take a 👀 through my highlights to see the shifts & transformations 🥹

This is the last time I’ll be running this programme for the foreseeable! Link in my bio to join us & DM me with any Qs 🥰

I either hear…

“I know WHY I binge, I just don’t know how to stop”.

Or…

“I can’t figure out why I binge or when it started”.

And the thing is, we need a mixture of the WHY & the HOW.

Bc too much why & not enough how will just have us running in circles while being extremely self-aware of the fact we’re running in circles 😵‍💫

But not knowing the reason why we turn to food can lead us to just stabbing in the dark with ineffective solutions like “willpower”, calorie counting or 203 different diets to ‘gain control’.

So let’s put it in a practical sense;

☝🏻 Say person 1 has just binged & they get curious to reflect. They realise they binge after work bc they’re in fight or flight and looking for a way to self-soothe (the WHY).

THEN they can be certain they’re putting their efforts in the right direction by learning & using other tools to regulate their emotions & nervous system (the HOW).

*Bingeing is multifaceted so it may not be as black & white as this, but just for example’s sake.

✌🏻 Now, say person 2 has gone through the main steps to stop binge & emotional eating, but there still seems to be something deeper.

Something subconscious that keeps urging them to binge even though they have all of the tools.

That’s when we can get curious and look at what deeper wound, self-protective mechanism is at play.

It could be that they were bullied when they were smaller, so their subconscious is protecting them from experiencing that pain by keeping weight on.

Or maybe they were always criticised by their parent/caregiver growing up. So food is their way to fill that deeper void of acceptance/love/safety.

In this case, we can look deeper to heal the root.

Don’t get caught up spiralling in remembering your past that you end up stuck there.

Sometimes we can go backwards to propel us forward. Sometimes we need tools to help us move forward & it’s unproductive to keep looking back.

It’s a balance & blend of the 2; individual-dependent, contextual & nuanced (as always 😉)

If you’re ready for a step-by-step approach to overcoming binge/emotional eating for good - check out FFF ✨

& for a deeper dive into body image healing - Uncover is for you❤️‍🔥

It starts with us.

To choose the life of food freedom over the fears of change.

To choose the discomfort of change over the discomfort of staying the same.

I’m also aware that having kids may bring up old wounds & triggers to work through…

And this may all sound perfect on paper and be an absolute s**t show to navigate initially 🤣

And I’m cool with that.

I have the tools & awareness to process it, and a partner who is happy to call me forward if he noticed me subconsciously projecting or acting out of integrity.

I think the hardest part to accept is that we can’t protect them from struggles with food and their body. But we sure as hell can lay a solid foundation.

And teach them the skills necessary to cope with their emotions, regulate their nervous system, listen to their body ❤️‍🔥

The goal with our future kids is to teach them to trust their own inner voice; in all areas but including with food.

To allow them to honour their hunger & fullness.

To not attach any shame to their eating habits.

To educate & inform them from a place of empowerment and self-respect with food and exercise; not punishment, fear and shame.

To teach them that their body is a vessel to be loved & respected, and life is to be LIVED.

This is exactly why I created both FFF & Uncover.

And why the women who have gone through the programmes repeatedly tell me how much it’s changed their relationships & parenting 🥹🫶🏻

You have the power to shift generations to come. That’s how powerful you are. This work is life-changing ❤️‍🔥

If you’re ready to break the cycle; for yourself and your little’uns - check the links in my bio for info on my programmes & coaching or DM me!

You’ll often hear me say “you didn’t fail, the diet failed you”.

And while I’ll always back that (bc there’s a reason diet culture is a billion dollar industry and yet the majority of people regain the weight… 💰 > sustainability for them).

We also get to look at OUR part.

Where are we CHOOSING to go back to something that we KNOW has failed us (multiple times) before.

And don’t get me wrong; I get it.

Emotional attachment is real.

And often the decisions that serve us the most are the most uncomfortable in the moment.

When we only know one “solution” that gave us a quick fix to soothe the discomfort we felt in our body, ofc we’re gonna think that’s the only solution.

Well, my love.

I’m here to tell you, it isn’t.

Where you swap the “falling off the bandwagon” from the surface level, quick fix BS and jump aboard the long-term gratification train 🚂

That’s when you’ll be free from the constant trap of yoyo dieting.

When you do the inner work to heal your relationship with food instead of sticking a plaster on it by dieting or calorie counting.

That’s when you’ll actually feel in control & at peace around food.

2023 - we’re leaving co-dependent relationships with MyFitnessPal.

And we’re stepping into TRUE, long-lasting change.

Just like leaving unhealthy relationship dynamics, it can feel scary. And it’ll also be the best thing you ever do ✨

If you’re ready to transform your life & step into the most free, confident version of yourself yet - DM me to learn more about my programmes & private coaching 🤍

Success leaves clues ✨🚀

Healing is a road of the 3 C’s;
Courage
Commitment
Consistency

Combine the 3, and success and freedom is inevitable.

You don’t have to go 0-100 challenging all of your fear foods in one day.

You don’t have to apply everything all at once.

But you DO have to take the first step, then put one foot in front of the other.

Again and again.

Even on the tough days. You’ve gotta have a bigger picture in mind.

For me, it was always the image of my future kids, Wayne & I grabbing ice cream on a random Sunday afternoon at the park. And that version of me looking back and me now thinking “I’m so glad you kept going.”

Just like building a business.
Or raising kids.
Or training a puppy (bc seriously the amount of PERSISTENCE & PATIENCE 💀)

It might not feel like it’s working today, or tomorrow.

Then all of a sudden you’ll look back and realise how far you’ve come.

You don’t need to know where you’re going; you just need to know that you’re deserving of more and put in the first move to make that happen.

Today can be that day.

The first day of a completely different life 🤍

If you’re ready to change your life - you know where to find me ✨

When I get a message saying “I want to join FFF/coaching but I’ve tried everything so I’m scared it won’t work for me”…

I’m like… “gimme a few weeks and let’s show you what’s possible” 😉🪄

Of course. I get it.

We only know what’s in our current field of awareness. But also, it’s our responsibility to go looking for the answer.

It took me nearly a decade to heal my relationship with food bc I tried to do it all myself with trial & error (def wouldn’t recommend).

But you know what I DID gain from doing it this way? An unstoppable tenacity & resilience to KEEP 👏🏼 GOING 👏🏼 and FIND the answer. No matter what.

It’s THAT commitment that got me here today.

Every one of my clients have said some iteration of this phrase. And every one of them has found food freedom, body confidence/self-love & sustainable changes 😉

The amazing women I work with often call it magic, I call it science 🪄

We need a multifaceted approach to heal binge & emotional eating which includes;

✨ Nutrition - a simple approach to make balanced meals that naturally reduce cravings & regulate hunger/fullness but without calorie counting or dieting.

✨ Mindset - to change how we SEE food, our beliefs & thoughts around food, to break the binge-restrict cycle.

✨ Emotional/Nervous System Regulation and Somatic Work - to know how to cope with your emotions and connect to your body to self-regulate without food.

✨ Rewiring The Brain - using simple 10-min NLP psychological techniques to rewire the survival brain (the part responsible for cravings) & be free from urges to binge.

✨ Body Image Healing - to love & respect your body and stop the restricting/dieting that’s keeping you in the binge-restrict cycle.

And while it is multifaceted; it doesn’t have to be complicated! 🔑

Often times we feel like we’ve tried “everything” bc the approaches we have tried are void of one or more of the main components to heal!

That’s why we cover all 4 phases in FFF, and body image in more depth in Uncover ✨❤️‍🔥

& that’s why my clients see the sustainable changes they do! Even after they think they’ve “tried everything” 🤍

If you’re ready to step into your most free, confident, empowered self - DM me!