24/08/2026
How do I know I’m a good coach? Because my clients become leaner, stronger, fitter and healthier — by eating more.
I feel like the hardest part of my job is often convincing the client to add foods to their diet rather than cut calories, or in other words, eat more. Nutrient dense foods and doing something with the energy beat obsessing over cutting calories every time!
It’s so frustrating to me that forever the emphasis has been on restricting/limiting food and calories in order to “lose weight”!
I could rant about that sentence for hours so I’m not going there. It’s not what I’m about. My clients improve their health, strength, fitness and the way they look and feel about how they look, largely by eating more good food than they did before.
Yes there’s a programming element. Proper adaptable implementation of the program with appropriate intensity and recovery management 😵💫😵💫 is important. But it doesn’t mean a great deal if the client is starving.
A couple of examples. A current client is down ~35kg weight having added significant lean mass, so far. Phenomenal results 😳😳 All we’ve done is train appropriately, and added nutrients (good whole natural foods) to his diet.
When my partner (and now mother of my child) and I moved in together, she close to doubled her calorie intake & prioritised protein. She’s now in the best shape of her life (1 year post partum), has achieved multiple pull ups which felt like a pipe dream, and she noticed less symptoms!
The goal of a good should be to get you in the best shape of your life AND enjoy eating as much great food as possible. My mates used to wonder where I put all the food I ate because I was a bottomless pit with a six pack that just wouldn’t quit 😆 sorry not sorry
09/08/2026
Hot and healthy! Why do you work out? Or why don’t you work out? Everyone has their own motivation for training, or not.
Could be sport, could be aesthetics, health etc. all totally valid and whatever your reasons, I appreciate the intent to get better.
I’ll admit, when I first started training to get in shape, (20+ years ago) one of the big motivators for me was to help me with the opposite s*x 😂 I “had to get the six pack”
Thinking about what motivates me now, apart from the fact I’ve learned that life is fundamentally better when you’re fit and strong, my motivation is still largely external. But rather than wanting to get a phone number at the club like I did in my teens and twenties, I now want to be the best version of myself for my family.
To me that means being able to run around, get on the floor, jump, move and play pain free with my son. Put myself in the best position health wise so I have a long healthy and active life with him and her. And yes, still look decent with my top off for the mrs 🔥
I firmly believe that if you train for your health and movement as the priority, a body you love and are proud of shows through.
I don’t prescribe calorie restriction and I don’t do endless cardio. It has to be en”JOY”able
Start training for the BETTERMENT of you and the ones you care about will benefit. It’ll stop feeling like “work”ing out and more like part of you. And who knows you might inspire someone special to take up a life changing healthy habit as well. Everyone gets hotter and healthier
For help becoming better, fitter, stronger & healthier: OllieBurmanCoach.co.uk or [email protected]
09/08/2026
Hot and healthy! Why do you work out? Or why don’t you work out? Everyone has their own motivation for training, or not.
Could be sport, could be aesthetics, health etc. all totally valid and whatever your reasons, I appreciate the intent to get better.
I’ll admit, when I first started training to get in shape, (20+ years ago) one of the big motivators for me was to help me with the opposite s*x 😂 I “had to get the six pack”
Thinking about what motivates me now, apart from the fact I’ve learned that life is fundamentally better when you’re fit and strong, my motivation is still largely external. But rather than wanting to get a phone number at the club like I did in my teens and twenties, I now want to be the best version of myself for my family.
To me that means being able to run around, get on the floor, jump, move and play pain free with my son. Put myself in the best position health wise so I have a long healthy and active life with him and her. And yes, still look decent with my top off for the mrs 🔥
I firmly believe that if you train for your health and movement as the priority, a body you love and are proud of shows through.
I don’t prescribe calorie restriction and I don’t do endless cardio. It has to be en”JOY”able
Start training for the BETTERMENT of you and the ones you care about will benefit. It’ll stop feeling like “work”ing out and more like part of you. And who knows you might inspire someone special to take up a life changing healthy habit as well. Everyone gets hotter and healthier
10/06/2026
Why I’m not on Instagram (much) and where to find me:
I found that having Instagram on my phone, no matter how intentional/disciplined I tried to be, caused me to waste a lot of time and be much less present. So I deleted it
I’ve still been here doing life as well as I can, enjoying my family, providing the best service possible to my clients (who are all absolutely killing it in their own ways 🤙🏽), my own training, and buying/renovating our first home 🥵
I am still coaching, for anyone who would like help building a physique and health they can be proud of in a balanced and enjoyable way. Use my phone number, email or website to get in touch though as I don’t have this app on my phone and rarely check dm’s
I’ll pop back on occasionally if I feel I have something useful to say, but for the most part, ✌️ & ❤️
21/03/2026
The 80/20 rule… Sensible lifestyle options 80% of the time, fun and frivolity 20% of the time
Life is about and I believe whole heartedly you can have a great looking, healthy, high performance body while still enjoying everything you want. I don’t feel like I miss out on anything and I look pretty decent with my top off
So how is this meal supporting my goals of looking and feeling great in my body?
It actually contained just enough protein to support muscle protein synthesis
I’ll bolster my total daily protein in the other meals to make sure I have adequate building blocks for my body
I had trained this morning, lifted heavy, achieved failure, created a need in my muscles for energy and nutrients so that’s where this food goes first
The “digestion walk” afterwards, we walked too and from Chapel Allerton for this, about 40 minutes each way. Walking after meals is incredible for digestion and recovery and managing your insulin. If you do nothing else for your health, walk after meals
I don’t track calories, I make sensible choices around food and train with high resistance regularly and consistently. Sometimes I am in a calorie surplus, sometimes I am in a deficit, most of the time I am recovering from some form of exercise. This is conducive to better metabolic health, better health, more muscle mass, lower body fat, and a healthy happy relationship with food and a balanced life
I have always lived this way, it is really simple (not necessarily easy at the beginning) and enjoyable, with no binge/restrict cycles, no food guilt, just balance
If you’d like to learn how to live this way, learn how to lift, get fit, strong, perform and look more like an athlete, it’d be my pleasure to coach you towards a life of balance where you love and enjoy your body. I’m quite passion about it. My Metabolic Strength Academy is the place
04/01/2026
It’s just the bags under the eyes that are new and that’s down to 👶
I do have fitness goals this year, but they’re completely performance based. My physique is going to take care of itself because of the principles that I’ve applied over the past decade and more:
👍🏼 Prioritising protein
👍🏼 Eat enough to fuel my body
👍🏼 Variety (plenty of fresh fruits and veggies)
👍🏼 Mostly home cooked meals
👍🏼 Limiting processed foods
👍🏼 Pursue strength
👍🏼 Remain active
👎🏼 Restricting calories
👎🏼 Exercising for calorie burn
👎🏼 Eliminating food groups (UPF’s I don’t consider to be “food”)
👎🏼 Feeling guilty over a takeaway
These principles are surprisingly easy to stick to and get even easier the longer you apply them. It doesn’t have to be 100% of the time. Eat well the majority of the time, and enjoy a treat occasionally.
This paired with a good strength training program is all you need to sculpt a body you ❤️
If you’d like to know how you can comfortably build the practices that will get you loving yourself and still enjoy everything food has to offer, drop me a follow and a message.
Always happy to help, it’s my passion to help people become healthier and happier for it!
25/11/2025
Why does getting in shape have to mean food restriction and hours of cardio?
I very rarely coach my clients to cut calories. My aim in the Metabolic Strength Academy is actually to have members increase the amount of food they’re eating over time whilst getting leaner.
This will likely include an occasional and short term reduction in calories but what we’re working towards is your daily caloric maintenance being higher when you finish working with me than it was when you started.
That means eating more food and maintaining a body weight and composition that you’re thrilled with. Imagine having complete freedom to eat what you want without the worry of what it’ll do to your waistline
What happens with the standard approach of reducing calories and increasing exercise until you reach a desired “weight” is that unless you continue to eat at the lower number of calories you consumed in order to lose the “weight”, the “weight” comes back on. If you’re reading this, that’s probably happened to you before
Why do I keep putting “weight” in “‘s?
Because weight is a term for mass, not for specific types of body tissue such as fat, muscle & bone. When we simply set out to lose “weight”, we lose mass, some of which we’d be far better off holding onto.
We want a better body composition, which means losing fat, but gaining/maintaining muscle. Lose muscle, which is what happens when you diet too hard and long and do too much cardio without the necessary strength training, and you’re setting yourself up to bounce back with more fat than before!
In the Metabolic Strength Academy you’ll favourably lose body fat and increase muscle mass. This is one of the best things you can possibly do for the way you look, feel and for your short & long term health.
That’s why I’m confident enrolling in the MSA will be one of the best investments you will ever make
I’m passionate about helping people get leaner, stronger, healthier and happier in their bodies.
If you want you some of that, get in touch
✌️ & ❤️