ProDataStack

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ProDataStack Data & intelligence powering sports. For athletes, agents, clubs, leagues, NCAA & governing bodies.
📊 Data Management | Brand Tracking | Consulting

16/06/2026

🎙️ "Every athlete is a brand."

Our Founder, Fiona Green, shares her thoughts on the rapidly evolving NIL landscape and why influence isn't just about follower counts.

Athletes create emotions, engagement and impact, and that's where the real value lies.

🎧 Listen to the full conversation via Industry Insider.

05/06/2026

A signed shirt. A personalised video. A few seconds of an athlete's time.

In this clip from Fiona's appearance on The Cusp Podcast, she discusses why exclusive athlete experiences can be one of the most effective ways to grow a fan database.

The prize may drive entries, but the real value comes from the audience data and fan relationships created through the campaign.

The best sports organisations don't just create engagement.

They build long-term audience assets that drive future commercial value.

25/12/2025

Merry Christmas from ProDataStack 🎄✨ - a strong finish to the year, and more to come in 2026!
 

Footballers as a Brand: From Pitch to Icon ⚽You’ve seen Karen Carney OBE OLY dominate on the pitch and share her insight...
06/12/2024

Footballers as a Brand: From Pitch to Icon ⚽

You’ve seen Karen Carney OBE OLY dominate on the pitch and share her insights as a presenter. But now, she’s diving into the business of football at SXSW London.

Joined by Paulo Malva do Vale (branding agent for Ruben Dias), Jude A. (representing Carlos Baleba), and our CEO, Fiona Green, this panel will explore why every footballer - global stars and beyond - should focus on building their personal brand.

From tackling the gender pay gap to life after sport, and how tech and data can shape an athlete’s brand, this session is packed with game-changing insights. 🚀

But we need your help to bring this powerful conversation to life at SXSW!

🔗 you can vote via this link: https://sxswlondon.awardsplatform.com/

Then either:
▶️ Search FOOTBALLERS AS A BRAND
or
▶️ Select SPORT, make sure you change the page view to "100" per page, and you'll find us halfway down

Thank you in advance to everyone who supports this vote 🙌

🚀 EXCITING NEWS! We’re thrilled to announce that we’ve received a grant from Greater Manchester Business Growth Hub, awa...
20/11/2024

🚀 EXCITING NEWS! We’re thrilled to announce that we’ve received a grant from Greater Manchester Business Growth Hub, awarded through their Innovation Navigator programme! 🌟

This support not only propels our mission forward but also highlights the growing recognition of ProDataStack's potential to revolutionise sports data and drive economic growth in the UK.

A huge thanks to GM Business Growth Hub for backing our vision and supporting innovation in sports and AI.

📲 Learn more about our big plans here: https://prodatastack.ai/blog/gm-business-growth-hub/?utm_source=FB&utm_medium=organic&utm_campaign=20241120_PressReleasePost

🚀 BIG NEWS! ProDataStack is delighted to announce the support of former fitness industry leader, Danny Saunders! 💥 “Data...
12/11/2024

🚀 BIG NEWS! ProDataStack is delighted to announce the support of former fitness industry leader, Danny Saunders! 💥

“Data is absolutely everything in sport, but nobody’s looking at off-field data. ProDataStack does that so well" — Danny Saunders

With this first external investment, we're gearing up to scale at speed and transform performance and sponsorship deals industry-wide.

Get the full story on our big plans 🔗: https://prodatastack.ai/blog/sports-data-platform-prodatastack-secures-first-external-investment/?utm_source=FB&utm_medium=organic&utm_campaign=20241112_PressReleasePost

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