Giant Store Lincoln

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Giant Store Lincoln Official page of Giant Lincoln It is a partnership with leading bicycle brand Giant, the largest manufacturer of bicycles in the world.
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Our innovative state-of-the-art cycling store & cycling-friendly cafe are now open, covering 8,300 sq.ft over two floors. It offers cyclists of all ages and abilities expert advice and products as well as the opportunity to test ride bicycles. Find your cycling adventures and perhaps join one of our store ride-outs! Once inside the store there is much to explore including dedicated mountain and road sections, as well as a women’s area and a section for hybrid powered electric bicycles. The road department features a triathlon section as well as Power Fit Giant’s professional bike fitting system, which measures your riding position but also helps you maximise your power output and pedalling technique. Our new store is close to National Cycle Routes, and appeals to all cyclists including sports competitors, weekend endurance riders, pleasure cyclists and children. It carries a full range of products including clothing and helmets plus we will be able to carry out servicing. We have expert staff in place to offer first-hand advice, due to their own love of cycling plus our unique set-up means we have space to offer off-road test tracks as well as organised cycling ride-outs. Giant Store Lincoln’s General Manager is Mark Hollingworth, who is also a keen triathlete and all of our store staff are keen cyclists. Hire and Demo Bikes - A large range of hire and demo bikes are available to use from the store.

14/10/2026

LONGER RIDES. LESS FATIGUE. MORE FUN. ⚡

Meet the Giant Defy Advanced range … lightweight endurance road bikes built to help you ride stronger, smoother and further.

Designed to take the edge off rough roads, reduce fatigue and keep you comfortable mile after mile.

🚲 Defy Advanced 1, 2, 3 & 4

Four models. One mission. More miles, less effort.

📍 Discover the range at Giant Lincoln & Giant Tugby.

Where would your next big ride take you? 👇

World Champion inspired. Built to stand apart. 🌈🏆From its exclusive Stormfire Sprint finish to the all new CADEX Max XC ...
10/10/2026

World Champion inspired. Built to stand apart. 🌈🏆

From its exclusive Stormfire Sprint finish to the all new CADEX Max XC WheelSystem, the Anthem Advanced SL SE brings race winning DNA to every detail.

A special edition for a reason. 🔥

08/10/2026

WHO SAYS YOU HAVE TO STICK TO THE ROAD?

Smooth roads, rough tracks or dirt trails. The Giant Roam is built to take you wherever the adventure leads.

Combining the best of a road bike and a mountain bike, with comfort, control and versatility built in.

Meet the Roam 2, Roam 3 & Roam 4.

One bike. No limits. Where will you Roam? 👇

📍 Giant Lincoln & Giant Tugby

World Championship DNA, down to the details. 🌈🏆The Anthem Advanced SL SE pairs its exclusive Stormfire Sprint finish wit...
08/10/2026

World Championship DNA, down to the details. 🌈🏆

The Anthem Advanced SL SE pairs its exclusive Stormfire Sprint finish with the all new CADEX Max XC WheelSystem and custom SRAM race team detailing.

Impossible to miss. 🔥

Race proven. Rarely seen. 🏆🔥Introducing the limited edition Anthem Advanced SL SE, born from the same race winning DNA t...
07/10/2026

Race proven. Rarely seen. 🏆🔥

Introducing the limited edition Anthem Advanced SL SE, born from the same race winning DNA that took Alan Hatherly to the 2025 XCO World Championship title.

Finished in the exclusive Stormfire Sprint colourway and the first bike to feature the all new CADEX Max XC WheelSystem.

Built to race. Made to stand out.

06/10/2026

ONE MORE LOOK AT LAKE PLACID 👀🔥

A huge finish to the UCI DHI World Cup season for Giant Factory Off-Road Team.

🥇 Luke Meier-Smith 🇦🇺
🥉 Lachie Stevens-McNab 🇳🇿

Back to back Lake Placid wins for Luke. 🏆

05/10/2026

Back to back in Lake Placid 🏆🏆

takes the DH Finals win for the second year running aboard his Glory Advanced 🔥

🎥:

GRAVEL PLANS = SORTED.Our next Giant Lincoln Social Gravel Ride is in the diary, and this one is all about good miles, g...
04/10/2026

GRAVEL PLANS = SORTED.

Our next Giant Lincoln Social Gravel Ride is in the diary, and this one is all about good miles, good company and getting out on the bike.

📅 Saturday 10 October
✍️ Sign-on from 9am
🚴 Ride out 9:30am
📍 18.2 miles / 29.2km
🌲 Social, relaxed pace
🙌 Everyone welcome

No racing. No pressure. Just a great excuse to get the gravel bike out and explore some of the local trails with a good group.

We’ll share details of our ride ambassadors next week.

Save the date, tag your gravel mate and come ride with us. 👇

Route details available via the link in our bio.

04/10/2026

Every watt counts ⚡

The all-new Surge Pro delivers maximum power with a full-carbon outsole built for stiffness, speed and a seriously responsive ride.

Shop here: https://brnw.ch/21x69JE

Full power. Total control. ⚡️The all-new Trance Advanced E+ is built for steep climbs, hard-charging descents and everyt...
03/10/2026

Full power. Total control. ⚡️

The all-new Trance Advanced E+ is built for steep climbs, hard-charging descents and everything in between.

Shop here: https://brnw.ch/21x68ZH

Full power that’s fully connected ⚡  The all-new Trance Advanced E+ and its integrated Giant E+ System were engineered a...
01/10/2026

Full power that’s fully connected ⚡

The all-new Trance Advanced E+ and its integrated Giant E+ System were engineered as one, and you feel it from the first pedal stroke.

The frame, suspension, powertrain, and software work together to deliver instant power from 0 rpm.

You get sustained support on long climbs and controlled grip that keeps you connected to the trail.

29/09/2026

Many of Moab's best trails were built by uranium prospectors. So used them to ride his Reign Advanced E+ straight into an abandoned mine ☢️

In the 1950s, thousands of prospectors poured into Moab during Utah's uranium boom, hoping to strike it rich. The tracks they carved through the desert now make for some of the best riding in the region, and they've just opened up to Class 1 E-bikes.

Rob followed one of the most famous in the area, "Slickrock Trail", then headed underground. Collapsed roofs. Abandoned rail track. Old boxes of explosives. And a Geiger meter that wouldn't stay quiet.

Watch "Atomic Trails", live now: https://brnw.ch/21x62Mz

Gravel just got seriously quick 🌿Meet the new 2027 Liv Devote Advanced SL 2 … and yes, the Misty Aloe looks even better ...
28/09/2026

Gravel just got seriously quick 🌿

Meet the new 2027 Liv Devote Advanced SL 2 … and yes, the Misty Aloe looks even better in person.

Built for riders who want to carry speed, attack the climbs and keep pushing when the terrain gets rough, the new Devote brings proper race-bike thinking to gravel.

⚡ Advanced SL-grade carbon frame & fork
💨 AeroSystem Shaping
⚙️ SRAM Rival XPLR AXS 1x13 electronic shifting
📊 Integrated power meter
🛞 50mm Giant CXR 0 carbon wheels
🔥 45mm CADEX GXR tubeless tyres
🌿 Misty Aloe

And with clearance for tyres up to 53mm, there’s still plenty of capability when the route gets a little more interesting.

It’s fast. It’s ridiculously good looking. And it’s definitely one we keep stopping to look at in the shop.

The new Liv Devote Advanced SL 2.

Available online and in store!

No time like the present 👀 Shop the GIANT SALE and SAVE up to 40%.DON'T MISS OUT: https://brnw.ch/21x5YSz
26/09/2026

No time like the present 👀

Shop the GIANT SALE and SAVE up to 40%.

DON'T MISS OUT: https://brnw.ch/21x5YSz

SUNDAY PLANS? SORTED.Our next Giant Lincoln Road Shop Ride is this Sunday, 27 September, and we’ve got three routes head...
22/09/2026

SUNDAY PLANS? SORTED.

Our next Giant Lincoln Road Shop Ride is this Sunday, 27 September, and we’ve got three routes heading out, so there’s something for different riding levels.

• Beginner Route – a more relaxed option
• Medium Route – ready to pick up the pace?
• Long Route – for those wanting some extra miles

📍 Giant Lincoln
✍️ Sign-on: 9:00am
🚴 Ride out: 9:30am

Come along, meet some fellow local cyclists and enjoy a Sunday morning out on the road.

Who’s riding with us this Sunday? Tag your cycling mate below 👇

WHO’S READY FOR OUR DEMO WEEKEND? The bikes are nearly ready. The forecast is being watched. And we’ve only got a few sp...
10/09/2026

WHO’S READY FOR OUR DEMO WEEKEND?

The bikes are nearly ready. The forecast is being watched. And we’ve only got a few spaces left for our Giant Lincoln Aero Road Bike Demo Weekend.

📅 Saturday 12 & Sunday 13 September
📍 Giant Lincoln

If you’ve been thinking about your next road bike, this is your chance to do more than just look at it.

Ride it. Feel it. Put it through its paces.

Come and experience the latest Giant aero road bikes out on the road, compare the different options and chat to our team about what works for you.

• Last few demo spaces available •

Book your slot via the link in our bio, and we’ll see you this weekend!

Gravel bikes aren’t supposed to be this fast.Meet the new 2027 Giant Revolt Advanced SL 1. The lightest, fastest gravel ...
08/09/2026

Gravel bikes aren’t supposed to be this fast.

Meet the new 2027 Giant Revolt Advanced SL 1. The lightest, fastest gravel race bike Giant has ever built.

This isn’t a bike made for taking the scenic route at a leisurely pace. It’s built for long, fast days on gravel, where every watt counts and you still need confidence when the surface gets loose.

• Advanced SL carbon frame & fork
• AeroSystem Shaping
• SRAM Force XPLR AXS 1x13
• Integrated power meter
• Giant CXR 0 50mm carbon wheels
• 45mm CADEX GXR tubeless tyres
💜 And that Tempest Purple finish...

The new system is 288g lighter than the previous Revolt Advanced Pro and Giant says it reduces total resistance by 18.99 watts. Serious numbers for a gravel bike.

Fast on the straights. Responsive on the climbs. Composed when the gravel gets rough.

**£6,999**

Want to see it properly? Come and take a look at Giant Lincoln or Giant Tugby or tap through to discover the new Revolt Advanced SL 1.

NO BIKE? NO PROBLEM.Fancy getting out and exploring somewhere new? Or maybe you want to try something a little different...
05/09/2026

NO BIKE? NO PROBLEM.

Fancy getting out and exploring somewhere new? Or maybe you want to try something a little different from your usual ride?

You can hire a bike from Giant Lincoln or Giant Tugby and make a day of it. 🙌

Whether you’re looking for a leisurely ride, heading off-road or want a little extra help from an e-bike, speak to our team and we’ll help get you rolling.

📍 Giant Lincoln
📍 Giant Tugby

Perfect for a weekend adventure, exploring the local area or simply getting back on two wheels.

Hire. Ride. Explore. 🚲

Find out more about our bike hire options via the link in our bio, or pop into the shop and have a chat with the team.

Where would your first ride take you? 👇

02/09/2026

LINCOLN, YOU SHOWED UP. 💙🚲

What an incredible day for Stage One of the Lloyds Tour of Britain Men. And what a place to kick off Britain’s biggest professional cycle race.

From the crowds in Lincoln to the racing out across Lincolnshire and that final push up the cobbles of Michaelgate… this one was pretty special.

A huge congratulations to who attacked up Michaelgate to take an incredible Stage One victory, just two seconds ahead of 🏆

We loved being right in the middle of it all with Giant Lincoln at Lincoln Castle. Meeting so many riders, cycling fans, customers and familiar faces throughout the day.

Days like today are exactly why we love cycling.

Were you there? Let us know where you watched from 👇


Address

Doddington Hall
Lincoln
LN64RU

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm
Saturday 8:30am - 5pm
Sunday 10am - 4pm

Telephone

+441522812518

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