**Important Announcement**
I’ve opened up space for a very limited number of in-person clients at a state-of-the-art private gym in Canary Wharf.
This isn’t fake scarcity to get you to buy fast. My time is protected being a father of twins while helping online clients as well.
But if the hands-on approach is what you’ve been missing, if you’re spinning your wheels at the gym or old injuries are feeling up again…
…and your ego has taken a hit over not being as athletic as you once were, the this is for you.
I have a small number of free taster sessions I can dish out and you must take action within the next 30 days.
We’ll spend our time in the gym assessing your current ability, make a detailed plan to get you leaner, s*xier and moving well again, as well as strategising how to crush the destructive habits that have made you feel 10 years older.
I’ve helped clients drop 30kg, take on impressive physical challenges and return to sports from ages 35 to 65!
You can be one of them.
I get your frustration. You’re excelling in your career but feel your health is going the opposite way.
Let’s have a no-pressure chat in the DMs and arrange that free taster session.
The Age Proof™ method isn’t just a beach body program.
It’s a way to protect yourself for the future while regaining what you miss from the past.
I’m ready when you are.
Now I get why the helium makes my pitch increase, but why does it also ramp up the Ess*x accent ?!?
The Age Proof Coach
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For Dads & Men over 40 who feel f*cked | I help fix your pain, energy, s*x drive & waistline | Free Age Proof Hips™ Guide
- Build a God-like Physique in 90 Days or less...
- Optimize your hormones so you feel like you're in your 20's again...
- Torch Bodyfat and still maintain a social life...
- Master the gym floor in 45 minutes
- Overcome Destructive Habits and quit junk food, alcohol and p**n...
23/03/2026
Stop treating the gym as black and white.
Your options aren’t only build muscle or do cardio…
There are many qualities you can train for both in and out of the gym, and you might find one you enjoy more than all the others…
But that doesn’t mean ignoring the muscle you do have.
Your training routine should still feature exercises that build strength, get you better at absorbing forces, injury-proof your joints and keep you mobile.
A few sets of 3x10 on your favourite leg machine doesn’t do that, even if you “train to failure” which seems to be the buzz phrase at the moment
The rest of the fitness industry has forgotten you are a living, moving physical body with an emotional mind… you’re NOT just a topless before & after photo.
Age Proof™ is the antidote.
The program that treats you like an individual and programs for you like one.
Where looking good is just one piece of the puzzle but being strong, athletic and resilient completes the picture.
I have a very limited number of in-person coaching spaces at Canary Wharf and for the next month only I can offer you a free intro session where we’ll assess your current strength, map out how to unlock next-level athleticism, and see if we’re the right fit to work together.
No pressure from me, just clarity on how to level up your workouts for a life-changing purpose beyond an ‘after shot’.
Only a handful of spots remain.
Message me ‘INTRO’ now to lock one in.
22/03/2026
*BLATANT PITCH ALERT*
I’m heading into Canary Wharf on Tuesday to check out a new private training space.
They’re offering PTs some free sessions for the first month so I’m using it to work with a small handful of people properly and see who’s a good fit moving forward.
If you:
• Work in the area (or know someone who does)
• Have been meaning to get back into shape but 2026 has been a challenge
• And want something more structured than “just going to the gym”
I’ve got a few free taster sessions available.
This isn’t a “freebie workout, it’s a proper Age Proof™ introduction where we:
• Assess where you’re at
• Identify what’s holding you back
• Show you exactly how to move forward
If you’ve been meaning to sort your training out but haven’t pulled the trigger yet, this is your window.
Drop me a message and I’ll get you all the details.
21/03/2026
10 Reasons I Hate Being A Personal Trainer
1 - As well as a programme designer, nutritionist, behavioural coach, motivator and accountability partner, now I also have to be a cinematographer, video editor, copywriter & data analyst before the algorithm decides who sees my stuff!
That's like telling a gym floor PT that he can't talk to or be seen by 70% of the gyms
members
2 - The PT gym rent model is akin to a scam. Paying upwards of £1k a month in some places but still sharing all the kit with the public and not getting a thing back in terms of help.
3 - Working late usually means working LATE. I've had 8pm/9pm/ 10pm finishes before making my way home.
(How many of you say you work late 'cos you're on your phone at the dinner table, but you're not actually working are you?)
4- An early start doesn't guarantee the client shows up for a 6am session.
Thank god all the coffee chains open at that time now.
5 - The UK Government doesn't give a f*k about us. We learnt that during the lockdown as one of the last industries to open.
Crippling business rates are forcing gyms to close everywhere...
6 - The barrier to entry is lower than Katie Price's standards, Keir Starmer's loyalty and Prince Andrew's body temperature…
Other industries are protected. If I showed up on TikTok and started taking legal clients on, there'd be consequences.
Doesn't exist in this world.
7 - It's lonely doing it all by yourself. If you work in a great team you can bounce ideas off each other, cover clients and just have a laugh.
8 - Sometimes you're stuck sharing a gym with other PTs who can only talk about their macros and Hyrox time. I don’t have much in common with the rest of the industry.
9 - Your diary is built around other people.
Early starts, late finishes, quiet summers, dead winters, inconsistent lunchtimes.
You also learn to love eating cold food… and quick!
10 - You can end up caring about your clients progress more than they do. Weekends spent designing programs, checking food diaries, tweaking things around injuries or holidays..
If you give a s**t you go the extra mile. Funnily enough it's never crowded there.
But...
I wouldn't ever stop being one.
Because in an industry (and country of low standards, you deserve something better..
So I built something better.
Someone has to give a f**k…
And if the industry won’t raise the bar, I will.
PTs sit on a funny spectrum of walking encyclopaedias who prefer to show off their knowledge than apply it to real people…
…and those who can apply it to themselves only.
And there’s a giant % who wouldn’t exist if it wasn’t for social media.
I like to think I sit on a different spectrum. Most of my clients came to me after what they were doing with someone else stopped working.
They were given a cookie cutter meal plan.
They were told they could still eat at Greggs.
They experienced a random workout every session based on what their trainer had seen on Instagram…
…or their PT was too pre-occupied spying on my life through the gyms CCTV instead of eliciting any meaningful change in their clients (or helping me get more people where I could help them!)
Why am I different? I’ll show you tomorrow with my next post… 10 reasons why I LOVE being a Personal Trainer.
90% of which will be said by other people about me 😉
21/03/2026
Someone has to give a f**k…
And if the industry won’t raise the bar, I will.
PTs sit on a funny spectrum of walking encyclopaedias who prefer to show off their knowledge than apply it to real people…
…and those who can apply it to themselves only.
And there’s a giant % who wouldn’t exist if it wasn’t for social media.
I like to think I sit on a different spectrum. Most of my clients came to me after what they were doing with someone else stopped working.
They were given a cookie cutter meal plan.
They were told they could still eat at Greggs.
They experienced a random workout every session based on what their trainer had seen on Instagram…
…or their PT was too pre-occupied spying on my life through the gyms CCTV instead of eliciting any meaningful change in their clients (or helping me get more people where I could help them!)
Why am I different? I’ll show you tomorrow with my next post… 10 reasons why I LOVE being a Personal Trainer.
90% of which will be said by other people about me 😉
Today's reminders:
- BMI is relevant for most people.
- Sweeteners won't spike insulin.
- Hyrox training is cool if you're training for Hyrox.
- "Optimal" trainers have become the new "functional" trainers. Just work harder first before arguing over angles or carry-over
This is one of the biggest mistakes I made as a PT
I was trying to build my client base in a gym I trained out of.
So I offered free taster sessions.
A lady messaged saying she wanted to train with her husband.
Perfect.
I booked them in for a session so I could learn about their goals, injuries, lifestyle etc, all the stuff good coaching requires.
10am comes.
She arrives.
Alone.
Apparently her husband would come later.
Bit annoying… but fine.
I coach her through a full session.
Right at the end, the husband walks in.
He expected his own full session too.
Those sessions were free for them.
But they cost me two sessions in gym rent.
And because I was trying to win clients…
I said yes.
Afterwards they told me how much they loved the session and wanted to start.
So I got to work immediately.
I built their:
• training programme
• nutrition plan
• shared drive
Hours of work.
I even sent everything early (before they paid) so they could hit the ground running.
Then…
Nothing.
No reply.
No follow-up.
No “thanks”.
And above all… no payment!
Just complete silence.
They got:
• two free coaching sessions
• a full programme
• a full nutrition plan
And disappeared.
That day taught me something most coaches learn the hard way:
People who want things for free will happily take everything you give them.
But they will never value it.
Funnily enough the husband was suggested as someone to follow, and he looks exactly the same.
We rarely take action on things we haven’t paid for. Think about it…
All the info on how successfully lose weight is easily found on Google, YouTube, Amazon, yet the obesity rates keep rising for now.
I’m sure this is the case in many industries.
The people who respect your work…
Expect to pay for it.
That’s why today:
I don’t give away full sessions.
I don’t build programmes before someone commits. (I do still actually…)
And the people who work with me are serious about changing their lives.
If you’re over 40 and ready to take your health seriously,
Send me the words AGE PROOF and I’ll show you how the program works or steer you in the right direction for something free.
I was so obsessed with Tool (and still am) I spent countless hours trying to find “those” albums… if you know what I mean?
Age-Proof Training for 40+ | Still blasting 90s metal/hip-hop while getting stronger
Functional training exists…
No it’s not bastardized CrossFit or Kettlebell exclusive workouts.
No it’s not endless Burpees and single leg exercises.
No it’s not hopping on bands and Swiss balls and causing insurance premiums to rise…
Functional Training, if it even really exists, is primarily exercises that mimic everyday movements (without venturing into the ridiculous). You’d train to enhance strength, balance, mobility etc, I guess I’d picture it as sports specific training for the general public.
You’re not training muscles in isolation (such as a bicep curl) or predominantly using machines.
Boom. That’s it. Simple as. Neither good or bad, just another style of training.
And it may actually be a style of training that someone enjoys…
Let’s remember that instead of arguing over labels in a bid to convert everyone to one dogmatic approach.
Deep Box Squats meets my deep love for Pantera.
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