14/10/2026
🎯 £53.7 million to £106.4 million. That’s how much Target Darts’ parent company grew in a single year, and the firm credits one 19-year-old for it.
Elysian Holdings, which owns Target, doubled its turnover in its latest accounts, and gross profits doubled to £57.4 million. China alone brought in £12.1 million. A bigger jump is expected this year.
Over four years it’s more than sixfold, from about £17 million, according to The Times.
The story starts with chairman Garry Plummer, who met Littler at a youth qualifier when he was 12. He said Target had never taken on someone so young, but he saw something special. This January, Target announced a new long-term deal with Littler, reportedly worth around £20 million over 10 years.
All of that rests on one player. Last week a former champion suggested he might walk away around 30.
So is this boom built to last? 🤔
🔴 It’s bigger than Littler: darts has changed for good
🟡 It depends on him: no Littler, no boom
💚 Too early to tell: ask again in five years
