Intotum Fashion

Episode 1. Something is coming 👀

We are not ready to show you everything yet but we are taking you along for the whole journey until the day it drops. Follow along and stay tuned 💛

When I started Intotum I thought I knew what this community needed 👀

Years of listening, testing and designing with real people has completely changed how I work and I would not have it any other way.

How has your relationship with adaptive clothing changed?

The wheelchair has been completely redesigned multiple times in under a century 👀

The clothing made to be worn in one has had almost none of that same innovation. That is the gap Intotum exists to close. Follow along to see what we do next ✨

The fashion industry refused to take velcro seriously for over twenty years because it did not look glamorous enough 👀

Something that is now one of the most important adaptive fastenings in existence was rejected simply because of how it looked. Sound familiar?

Eeek! Thank you for choosing intotum as the retail and E-commerce startup of the year for London 🤯

We’ll be heading to the finals in September so keep everything crossed for us 🤞

ID: video shows Hanan, a white woman with blonde hair unboxing an award for UK start-up retail e-commerce for London for 2026

Sensory friendly is not just a label you can put on clothing 👀

It means flat seams, considered fastenings and fabric weight that has actually been thought about. Here is what it really takes to get it right.

80% of people with a disability acquire it during their lifetime 👀

Disability is not a niche. It touches almost every family and yet fashion still treats it like an afterthought. Not here.

There is a big difference between a medical garment and adaptive fashion and it is about time more people understood it 💛

Leave a comment for which number you think is a medical garment or adaptive fashion.

Representation in a campaign is a start but it is not the same as designing clothing that actually works 👀

A disabled model wearing unadapted clothing is not adaptive fashion. The work has to go into the garment itself.