Asphletic

HOKA PB Protocol is a community driven training programme that launched in early January, It is bringing together 60+ semi-elite runners across 4 countries, all building toward HOKA Semi de Paris (8 March)

To open up the journey, there’s a Broadcast Channel with behind-the-scenes access + “Blueprints for Faster” from coach Andy Hobdell (Team HOKA / Team Makou).

From 9th Feb, it went even wider with a connected Strava Challenge and the PB Protocol Hub. The tools are for anyone to follow the same build.

Runners will be looking to break their Half-Marathon PB at the HOKA Semi de Paris in the newly launched Cielo X1 3.0.





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The Winter Olympics are here again.

We open the archive: black and white images that hold the Games’ original rhythm ice, snow, and human will.

Nike ACG is back as a dedicated outdoor-performance line—built for athletes who chase the wild through trail running, hiking, and exploration.

To kick off this next chapter, ACG launched the All Conditions Express: a fully transformed heritage Italian train turned rolling basecamp, departing Milan and heading into the Orobic Alps.

Across Feb 5–8, 2026, the four days journey blends innovation sessions (featuring Lava Loft + Ultrafly), meet-ups with the All Conditions Racing Department, local guide led teachings, and guided trail runs + hikes, all designed to prepare adventure seekers physically and mentally.

Onboard, each carriage is rebuilt ACG style: custom seating + seeding kits, an alpine refuge-inspired café hub, and a gear lab for workshops and product deep-dives.

Special guests joined the adventure too, including Jannik Sinner and Bebe Vio with more to come.

ACG in motion. Built for ALL CONDITIONS.

has launched its 4th year 100 days to London.

The programme is designed to support runners as they prepare for the London Marathon, bringing together training, community, and storytelling throughout the final 100-day build-up to race day.

If you are running a marathon this spring or just doing a long run on Sunday, the Marketing manager and pacer team will ensure you an enjoyable run.

Location: London Trackhouse, 25 Chiltern Street, London

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With 100 days to go until the London Marathon, took over one of London’s oldest pie-and-mash houses to launch the new 1080 v15 alongside their London Marathon training kit.

The evening began with a 5K run led by , followed by a traditional British meal.

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New Balance x Stone Island FUELCELL C_1

Available 25th July

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The Nike Ultrafly Trail, coming July 27! The Nike Ultrafly Trail is the first product from a new Nike and Vibram partnership, bringing Vibram’s leading technology alongside the carbon Flyplate.
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Cloud Boom Echo 3 by

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Spotted at Expo. new carbon plate shoe Rocket X2

Adios Pro 3 colourway coming your way soon. Will be available .

Make sure you stay tuned for break10 with on 4th March.

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