27/05/2026
Did you know that approximately 1 in 3 adults (31%) and children aged 11-12 (30%) can’t swim one length of a 25m pool? That’s a staggering amount of people who are unable to swim – and we believe this needs to change.
We’re proud to announce that we are partnering with Swim England on its campaign. An initiative designed to get people of all ages – from young children to adults – into their local swimming pools and partaking in swimming lessons to increase their confidence, ability and skills in the water to reap the mental and physical health benefits.
The latest campaign has been unveiled, which focusses on the importance of water safety as we head into the summer holidays. It’s imperative to have an understanding of safe practices, both as adults and children, to reduce worry and increase joy as we make the most of being by the water.
Each campaign highlights the importance of being able to swim confidently, and the necessity of this as a life skill - and this is no exception.