Hotel Launchpad

New research has revealed ‘shoulder season’ is the new peak time for travellers. ✈️

"More of us are now looking to start the summer earlier and take breaks outside of the main summer travel peak, and this is expected to grow in popularity in 2024 and 2025".

With these changes in the travel industry, your hotel needs to be adaptable to changes in peaks. 📈

If you're looking to read more, read the full article on British Airways. https://mediacentre.britishairways.com/pressrelease/details/19736

With the growth of technology and automation, running your hotel has the potential to be so much easier. And we can show you the best things to automate to achieve this. 🤗

Automating your email communications guarantees that all required emails and information will reach your guest's inbox in a timely and organised manner. These emails could include a booking confirmation, pre-stay reminders or post-stay gratification messages. ✉️

Implementing an AI Chatbot program to your website can drastically improve guest satisfaction. Your AI Chatbot has the potential to answer guest FAQs immediately. The faster you answer guest queries, the more value you will showcase to your guests as they will feel you care about their questions. 🤖

You can also implement review requests. Whether you opt to request these via email, text or after they've spoken with your AI Chatbox, letting automation take control optimises review potential. We've got something super exciting coming soon that can help with this too! 🌟

This your call to action! 🚨

Call to actions are great for getting your guests to take action and letting them know what comes next. You can use different calls to action on your website or campaigns to encourage engagement and keep them interacting. 😄

Wondering what call to actions you could use? Check out these great options!

👉 Limited spaces, book yours now!
👉 Hurry, offer ends tomorrow.
👉 Quick, this is your last chance to book.
👉 Selling out fast! Book now so you don't miss out.

If you're looking to get more guests, you should read this post! 🚨

A call to action is an effective way to encourage guests to complete your desired actions. But what makes a good one?

✍️ Be specific. Tell your guests exactly what action you want them to take.

👍 Give them reasons to act. Show them what they get in return, and why they should take steps quickly.

⌛️ Add urgency. If you add a deadline it can help to get your guests to act promptly.

💭 Be creative. Use your brands voice to come up with some creative calls to action.

You're going viral! 🚨

Check out our TikTok tips and learn how.

Use trending sounds. TikTok strongly revolves around algorithms and knowing what's trending. Using those trending sounds, allows your content to fall perfectly into that algorithm and land on users' feeds. 🎵

Encourage comments. Engagement is super important, so the more comments you receive and conversations you begin, the higher your noticeability and potential. 👀

Use fun transitions. As TikTok is solely video content, you need your posts to stand out and give your audience a reason to watch. Play around with creative transitions to keep your content exciting. 😌

Maximise hashtags. Similarly to trending sounds, using popular hashtags can help your content land on your target audience's feeds and introduce them to your profile. #️⃣

Keep it simple. The majority of videos are 10-30 seconds long meaning audiences are looking for quick, entertaining content that's easy to watch. Don't overcomplicate your videos or your audience will likely lose interest. 😴

If you're looking to grow your LinkedIn page, you'll want to keep reading. We've got some great tips to help you! ✍️

Set your logo as your profile picture - This is the first aspect your audience sees on your profile, so including your logo helps amplify brand recognition and quick association. 📸

Add a background picture - It will allow your audience to investigate more into your hotel at first glance. Here you can showcase your hotel or additional features, such as your restaurant. 🤳

Write a compelling summary - It's the factor that encourages visitors to engage, so you must present your best features and give your audience a reason to book. 🙌

Create consistent content - It's super important your posts are frequent and engaging. Otherwise, your audience will lose interest and you won't be a top contender for their next booking. 🗓️

Engage with other content - The more app users you're engaging with, the wider your audience can become. LinkedIn is great for broadening your reach, and showing your content to your connections and suggested audience. 👀

Ready to master Facebook? Check out these top tips! 😄

1. Ask your audience questions - Engaging your audience and starting a conversation is a great way to build relationships with your guests. 🤔

2. Include calls to action - These could be varied depending on your content and what you want your guests to do next. 📣

3. Post frequently - It can be super tricky knowing how often to post. If you post too little, your guests might forget about your page so you need to find a good balance. ⏳
4. Engage with comments - If guests take the time to comment on your posts, then you need to make sure you're responding. Otherwise, they might feel ignored. 👩‍💻

5. Post high-quality content - Make sure any content is clear and eye-catching. If you're uploading any photos make sure they're not blurry too. 📷

Want to get more Instagram followers? Let us tell you how! 🤗

1. Plan out your strategy. Think about what you want to achieve, what type of content you want to produce. ✍️

2. Use hashtags. Hashtags can be great for helping new audiences find you. Make sure any hashtags used are relevant to the post. #️⃣

3. Show off your hotel. Don't just stick to written posts or graphics. Showcase your hotel and any of your facilities such as a restaurant or spa. 🏨

4. Post high quality content. If you're taking pictures make sure they're all bright and clear. And all written text is easy to read. 📸

5. Listen to your audience. Keep an eye on your page to see what type of content is working, and what your audience responds well to. 👀

Looking to get more guests? Growing your hotel online revolves around knowing which social media you should use. Let's take a look at the options.

Instagram - This platform is great for marketing your hotel, as it typically has a high engagement rate. It's also a good place to meet new audiences through the use of hashtags. 👍

Facebook - This network reportedly has the highest number of users, so it's a good idea to have a profile here. It's also super easy for guests to share your page so their friends can also check out your hotel. 🤗

LinkedIn - This site is focused on professionals. So whilst you might not find guests looking to book a family holiday, if you can cater for business events or stays this is the platform for you. 💼

TikTok - An upcoming platform that works solely on video content. This is becoming increasingly popular within the travel industry for inspiration on locations to visit. 🌍

"The food was disgusting"

Food can be tricky to get right as every guest will have different preferences and expectations. But there are a few things you can do. 🥙

Firstly, if you offer room service, consider how you're going to transport the food. A common complaint is that food is too cold once it arrives, so make sure once food is ready it's immediately brought up to a guest's room for them to enjoy. Remember to be careful when transporting food around the hotel. You don't want to drop plates or cutlery.

Secondly, if you have an onsite restaurant be sure your kitchen can cater to large numbers as you don't want to get overwhelmed if you receive lots of guests. Also be aware of dietary requirements and make sure you can cater to allergies too. You'll most likely receive a complaint if a guest can't eat anything on your menu. 🙇‍♀️

"You’ve given me additional charges that we weren't expecting"

Everyone understands holidays aren't cheap, but when you've set a budget and you're hit with unexpected fees it can be upsetting for guests. 💰

Sometimes hotels may need to charge additional fees, such as city tax. However, this should be clearly communicated on your website, before bookings, and any additional booking confirmation provided. If you've got an FAQ section on your website, you can also give a breakdown of your fees for additional information.

If a guest reaches your hotel and they're charged any unexpected fees regardless of the reasoning they won't be happy and will likely leave a complaint to warn future guests. If you do need to charge your guest more, make sure they're aware in advance so it doesn't come as a surprise. 😮

"My room is dirty"

Cleanliness is such an important aspect for guests, that when these expectations aren't met it can lead to many complaints. 🧹

This type of complaint can easily be resolved with some attention to detail, and great cleaning staff. A few common places guests might find dirt are on the bedding, towels, furniture, and flooring. These are all easy things to clean! Promote attention to detail to your staff and how even at first glance if things look clean, they need proper cleaning in between guests.

In addition to good cleaning staff, you need to provide them with the correct equipment to help them. For example, if you want dirt cleaned from the floor make sure your hoovers are powerful enough for the job. Also, consider productivity and make sure staff have enough time to complete a full clean. 🧼