CJ White PT

Two squats. One small adjustment. A much better position to train from.

In the before clip, the feet are flat on the floor. As they squat, you can see the heels tip and the ankle line drift inward.

Rather than repeatedly cueing the same movement, I changed the setup and introduced a small heel lift.

This reduced the ankle range required and immediately gave a steadier, more controlled position.

Is it a magic fix? No—and it doesn’t prove the ankles are the only factor.

It gives us a better position to train from while we continue working on ankle mobility, foot control and strength.

That’s the difference good coaching can make:

Notice what’s happening.
Make the right adjustment.
Strengthen the improved position.
Work towards the longer-term solution.

If exercises often feel awkward, unstable or uncomfortable, you may not need to avoid them—you may just need the right starting point.

I help busy adults in Greenwich get stronger, move better and train with confidence.

Book your complimentary consultation through the link in my bio

Another member of the 100kg club 🙌

Liv’s 100kg deadlift is a brilliant achievement but my job isn’t simply to make people lift heavier weights.

The goal is to help people build a body they can rely on.

One that feels strong in everyday life.
Can train consistently without constantly breaking down.
Is less restricted by old injuries, aches and pains.
And doesn’t leave them feeling beaten up after every session.

Liv came to me struggling with motivation and feeling like her strength had dropped off.

Now she’s moving better, feeling more confident, enjoying training again and deadlifting 100kg.

The number matters because of what it represents:

A clear plan.
Gradual progression.
Consistency when motivation dips.
And the accountability to keep showing up.

Not everyone needs or wants to deadlift 100kg.

But everyone deserves to feel strong, capable and confident in what their body can do.

That’s what good strength coaching should provide.

If you’re 35+ and want to get stronger, move with less pain and stop second-guessing your training, book a complimentary consultation through the link in my bio or drop me a message.

Liv came to me lacking motivation, struggling to train and feeling like her strength had dropped off.

That’s where a lot of people get stuck.

Not because they don’t care, but because they’ve lost structure, momentum and accountability.

Now she’s moving better, feeling more confident and actually looking forward to training again.

That’s what good coaching should do.

Strength isn’t just about lifting more. It’s about showing up, building momentum and proving to yourself that you can keep going when motivation dips.

If you want real progress, you need more than good intentions.

You need a plan, consistency and accountability.

Over 35 and feel like you keep starting over with fitness?

You’re not the only one.

A lot of people don’t struggle because they don’t care.

They struggle because they’re not sure what to focus on first.

Is it strength?
Mobility?
Consistency?
Nutrition?
Recovery?
Old aches or injuries?

And if you’re solving the wrong problem, progress is always going to feel harder than it needs to.

That’s why I’ve created the free 35+ Strength Reset Scorecard.

It takes 5 minutes and helps you work out what’s actually holding you back, so you can stop guessing and start with a clearer plan.

No random workout.
No extreme diet.
No “start again Monday” nonsense.

Just a simple way to find your starting point.

Grab it through the link in my bio.

Lisa joined the 100kg club today.

When Lisa started, the goal wasn’t just “lift more weight”.

She’s a rower who wants to be more competitive, but she’d also been dealing with aches, pains and a knee issue that needed looking after properly.

So we had to

Build strength.
Improve control.
Protect the knee.
Get her body more capable of handling training.

And today she pulled 100kg.

This is why strength training matters.

Not because everyone needs to chase numbers forever, but because getting stronger gives you more options.

More confidence.
More resilience.
More performance.
Less feeling like your body is holding you back.

Massive well done Lisa 🙌🙌🙌

If you’re over 35 and you’re tired of aches, pains, or constantly restarting, this is exactly the kind of work we do.

Message me or book a complimentary consultation through the link in my bio.

A lot of people over 35 think they need more cardio to get fitter, lose weight or feel better.

And yes, cardio matters.

But strength training is the bit that helps you keep hold of muscle, move better, protect your joints and feel more capable in everyday life.

The best plan isn’t choosing between strength and cardio.

It’s building both into your week in a way you can actually stick to.

Strong first. Fit alongside it.

If you’re over 35 and want to feel stronger, move better and stop restarting every few months, drop me a message or book a complimentary consultation through the link in my bio.

Squats are more than building show off quads.

They’re one of the most important movements we do every single day.

Getting on and off the sofa.
Using the toilet.
Picking something up from the floor.
Getting in and out of the car.
Playing with your children or grandchildren.

The ability to squat well is closely linked to strength, balance, mobility and independence as we get older.

When Mike first started training, movement was uncomfortable and confidence was low. Now he’s moving well, feeling stronger and building the strength he needs to keep doing the things he enjoys outside of the gym.

You don’t need to be squatting massive weights.

You just need enough strength and mobility to make everyday life easier.

That’s what training should be about.

Building a stronger, more capable body that supports you for the long term.

If you’re over 35 and want to feel stronger, move better and future proof your body, drop me a message or book a complimentary consultation through the link in my bio.