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EMF Coaching, London (2026)

22/09/2026

I used to think shrinking myself was the goal.

Football was my whole identity from 8 to 18. Then uni took that away, and I didn’t know who I was without it. So I found the gym, and for a while that felt like the answer.

Until it wasn’t.

I started counting every calorie, chasing a step count that never let me rest, and watching the scale like it decided my worth. I lost my periods. My hair started falling out. My hands stopped working properly. I was later diagnosed with coeliac disease and Raynaud’s, and none of it happened by accident. I did that to myself, one “good” day at a time.

Rock bottom is what finally made me stop.

I walked into my first powerlifting competition with no coach, no plan, just a Google spreadsheet and a decision to try something different. It was a shambles. It was also the first time in years I trained to get stronger instead of smaller.

Since then I’ve held British and world records for my age and weight category. But the bigger shift wasn’t the medals. It was learning that performance and health were never supposed to be at odds.

That’s the version of coaching I bring to every athlete I work with now. Not chasing smaller. Chasing capable.

If you’ve spent years thinking your worth is tied to a number, I promise there’s a stronger way to train.

Keep your eyes peeled this week on my page for a special offer coming very soon 👀

21/09/2026

Chelsea started with me last December.

She’s always been active, always been someone who trains hard. But hypermobility meant there was a point she just couldn’t get past without getting injured. Last year she had to drop out of a cycle because her hip dislocated 10 miles in.

Fast forward to this year:

🚴 Cycled Bristol to London. 170 miles. 270km.
🏆 Won Queen of the Mountain for the fastest hill climb on the route.
🏋️ Squatted 100kg for a lifetime PB, 3 weeks ago.

In her words:

“”Crazy to think that last year I had to drop out because I couldn’t cycle 10 miles without my hip dislocating...yet I managed to get all sorts of all time PBs and left a bunch of regular cyclists in the dust 💪””

Here’s what actually changed:

We didn’t just load weight for the sake of it. With hypermobility, more load without more control just means more risk. So a big part of Chelsea’s programme was accessory work built specifically to give her joints the stability they needed to hold up under load, not just to look good on paper.

We also managed her training in proper blocks. Instead of pushing hard every single week, we planned when to build and when to back off, so she was peaking at the right moments instead of grinding herself into the ground and breaking down before it mattered.

We focused on her nutrition so her body could actually repair between sessions, this meant making sure she was timing her carbs pre and post sessions, and looking where we could actually add more rather than taking away.

None of this was about doing more. It was about doing the right things at the right time, for a body that doesn’t respond well to guesswork.

Results like Chelsea’s are exactly why I’m opening something new this September. More on that very soon 👀

20/09/2026

A little look into my last week of food

Food for enjoyment matters too. It’s not separate from performance, it’s part of it.

I’ll just follow the same principles I coach my athletes on.

Enjoy the meal. Don’t eat until I’m stuffed.

Skip the alcohol unless I actually want it, not just because it’s there.

And don’t let one meal off plan turn into ten.

That’s the difference between enjoying food and losing the thread completely.

If you’re someone who takes training seriously but still wants a normal life, meals out included, this is what that actually looks like in practice.

18/09/2026

5 years ago was my first powerlifting meet.

A year before that had been horrendous. Weight loss. Nosebleeds. Losing my hair. I didn’t recognise my own body.

I weighed in at that comp at 46.1kg. Which was actually a bulk for me, because I’d dropped to 40kg that year with how sick I was.

3 weeks post coeliac diagnosis, self coached off a Google spreadsheet, no idea what I was doing. I’m pretty sure everyone in that room was looking at me like “what is she doing here” 🤣

I had the smallest deadlift in the room, I didn’t know any of the commands 👀😂

But it was the start of everything.

That comp wasn’t about the total on the bar. It was about proving to myself I still had a body that could do something.

And that’s my why.

I never wanted to feel stuck in my body again.

I didn’t want my diagnosis to be my ending, or my definition.

It became my starting point instead.

It’s been a journey since. Some epic highs and some even more epic lows.

But one thing has never changed is my love for the sport and my instinct to always do better.

It’s taken me 5 years to truly appreciate my body, and a whole lot of work both internally and externally.

This year has been the best year yet but I feel like I’m only just scratching the surface of what I am really capable of.

I wanna be able to turn around in another 5 years and still have the same love and appreciation for the sport I do now and be proud of all I have achieved.

Here’s to another 5 years of thriving x

18/09/2026

Recovering like you did at 22 is why you're still sore on Thursday.

Past 30 your body doesn't stop adapting. It just stops forgiving sloppy recovery.

Muscle protein synthesis slows down. Connective tissue takes longer to remodel. Deep sleep drops off. Inflammation hangs around longer after hard sessions.

So when you're still beat up two days later, the answer isn't more work. More volume on top of under-recovery just extends the debt, it doesn't pay it off.

This is the shift that separates athletes who keep performing into their 30s and 40s from the ones who burn out chasing the training age they used to have.

If you want a programme built around this instead of guessing, DM me "PERFORM" and let's get you sorted.

17/09/2026

🔥 The Above Performance Programme 🔥

Train harder. Recover smarter. Perform like it matters.

A programme built on the 4 pillars that actually move the needle ⬇️
- Training built for performance, not just aesthetics
- Managing training, nutrition & dedication around a real, normal life
- Fuelling to perform, not just to eat "clean"
- Longevity - because your sport isn't the only thing that matters

For athletes who take their training seriously and know they've got another level in them.

Ready to move better, faster and stronger?
DM "PERFORM" and let's get you there 🖤

16/09/2026

A lot of new faces around so he’s a proper reintroduction 👋

I’m Ellen; the face of EMF Coaching.

A powerlifter, coach, devoted piggy mum and passionate about strength and conditioning.

I work with people in every sport, from powerlifting to marathon runners to football players.

I didn’t start out knowing what I wanted. I thought football would be my life, but I burnt out too soon. After that I found myself overweight, low on confidence and stuck in a lab running COVID tests

In 2021 I was diagnosed with coeliac disease. After years of identifying as athletic and capable, suddenly feeling weak in my own body was hard to sit with. Powerlifting gave that back to me. I just wanted to feel strong again, and I never wanted to underestimate my own potential the way I almost did with football.

So I taught myself to lift, hired a coach, fell in love with powerlifting, and worked my way to national level.

I coach intermediate to advanced athletes who take their training seriously and want to perform at a higher level, without having to guess what’s next. Training for performance, not aesthetics. Fuelling, mindset, longevity, all built around a normal life with a job and responsibilities.

If this is you, DM me PERFORM and I’ll send over exactly how the coaching works.

15/09/2026

This week I had the same conversation a number of different times, with a number of different people.

Different sports. Different goals. Different starting points. Same story underneath.

Someone would message me, or say it to my face mid-session, some version of "I know I should push harder but I just don't feel ready yet."

One girl told me she wanted to start training for her first competition but was waiting until she felt more confident.

Someone else said they'd overhaul their whole nutrition the second they "get their head in the right place."

Every single time, I said the same thing back.

You're waiting for something that only shows up after you've already started.

Discipline doesn't come before the hard part. It shows up once you're already in it.

Confidence doesn't come before the competition. It comes from the reps you put in before you felt ready for it.

Readiness isn't a feeling you wait for. It's a byproduct of doing the thing anyway.

This is the exact same principle as progressive overload in the gym. You don't wait until the weight feels light before you attempt it. You attempt it slightly heavier than comfortable, your body adapts, and then it becomes the new normal.

Your mindset works identically.

You don't wait to feel ready. You do the uncomfortable thing in small, deliberate increments. You adapt. Then you do it again.

The conversations I had this week weren't really about training plans or competition dates. They were about people waiting for permission to start that was never going to arrive on its own.

Nobody wakes up one day feeling ready. Readiness is built, rep by rep, the same way strength is.

If you've been waiting to feel ready before you commit to something, that feeling isn't coming first. The action comes first. The feeling follows.

Progressively overload your comfort zone. A little further each week. Let yourself adapt. Then push again.

That's the whole method. In training, and everywhere else.

If you want coaching that pushes your training and the way you think about performance, DM me PERFORM and I'll talk you through how it works.

EMF Coaching

22/09/2026

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20/09/2026

18/09/2026

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