NOWCA

NOWCA

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More Water. More people. More Safely. We live by this motto. Depending on the Tier of membership they will also have access to discounted swims via NOWCA GOLD.

A business of swimmers passionate about making swimming more accessible to more people in the safest possible way. Members have access to accident insurance, including their commute to a venue as well as access to over 40 lakes. All members gain access to the NOWCA Perks scheme with over 15 business partners offering relevant discounts for those with an active membership. Members wear the NOWCA sa

31/05/2026

The fastest growing swimmer demographic across the NOWCA network? The over 60s - up 28%.

Open water swimming is proving to be one of the most accessible, health-positive activities for older adults, and venues that recognise this are seeing real growth in a highly loyal, highly motivated segment.

This is the kind of insight that shapes programming decisions, marketing strategy, and long-term venue planning. It's not just interesting - it's actionable.

Top-line insight 3 of 4 from our latest Network Trends Report. As the UK's largest network of safe open water swimming venues, we give venues the data they need to make smarter decisions.

NOWCA is more than just a system - the ongoing support is where venues find the true value of what we do to help them flourish. Find out why the NOWCA Venue Network continues to grow and why we are the first choice for safety 👉 nowca.org/venue-network

Want your own copy of the report? Get in touch or book a free demo 👉 wkf.ms/3VVxHGs

30/05/2026

Book a swim 👉 actio.nowca.org/root/home

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Location

Website

http://nowcawild.co.uk/

Address


No. 94839 PO Box 6945
London
W1A6US