Giant Store Camden

10/10/2026

World Champion inspired. Built to stand apart. 🌈🏆

From its exclusive Stormfire Sprint finish to the all new CADEX Max XC WheelSystem, the Anthem Advanced SL SE brings race winning DNA to every detail.

A special edition for a reason. 🔥

08/10/2026

World Championship DNA, down to the details. 🌈🏆

The Anthem Advanced SL SE pairs its exclusive Stormfire Sprint finish with the all new CADEX Max XC WheelSystem and custom SRAM race team detailing.

Impossible to miss. 🔥

07/10/2026

Race proven. Rarely seen. 🏆🔥

Introducing the limited edition Anthem Advanced SL SE, born from the same race winning DNA that took Alan Hatherly to the 2025 XCO World Championship title.

Finished in the exclusive Stormfire Sprint colourway and the first bike to feature the all new CADEX Max XC WheelSystem.

Built to race. Made to stand out.

06/10/2026

ONE MORE LOOK AT LAKE PLACID 👀🔥

A huge finish to the UCI DHI World Cup season for Giant Factory Off-Road Team.

🥇 Luke Meier-Smith 🇦🇺
🥉 Lachie Stevens-McNab 🇳🇿

Back to back Lake Placid wins for Luke. 🏆

05/10/2026

Back to back in Lake Placid 🏆🏆

takes the DH Finals win for the second year running aboard his Glory Advanced 🔥

🎥:

04/10/2026

Every watt counts ⚡

The all-new Surge Pro delivers maximum power with a full-carbon outsole built for stiffness, speed and a seriously responsive ride.

Shop here: https://brnw.ch/21x69JE

03/10/2026

Full power. Total control. ⚡️

The all-new Trance Advanced E+ is built for steep climbs, hard-charging descents and everything in between.

Shop here: https://brnw.ch/21x68ZH

01/10/2026

Full power that’s fully connected ⚡

The all-new Trance Advanced E+ and its integrated Giant E+ System were engineered as one, and you feel it from the first pedal stroke.

The frame, suspension, powertrain, and software work together to deliver instant power from 0 rpm.

You get sustained support on long climbs and controlled grip that keeps you connected to the trail.

29/09/2026

Many of Moab's best trails were built by uranium prospectors. So used them to ride his Reign Advanced E+ straight into an abandoned mine ☢️

In the 1950s, thousands of prospectors poured into Moab during Utah's uranium boom, hoping to strike it rich. The tracks they carved through the desert now make for some of the best riding in the region, and they've just opened up to Class 1 E-bikes.

Rob followed one of the most famous in the area, "Slickrock Trail", then headed underground. Collapsed roofs. Abandoned rail track. Old boxes of explosives. And a Geiger meter that wouldn't stay quiet.

Watch "Atomic Trails", live now: https://brnw.ch/21x62Mz

26/09/2026

No time like the present 👀

Shop the GIANT SALE and SAVE up to 40%.

DON'T MISS OUT: https://brnw.ch/21x5YSz

14/12/2025

It’s our annual 🎄12 Climbs of Christmas 🎄this morning. Please donate to our 🌼Marie Curie🌼 fundraiser if you can 🤗 🤩 Thank you.

Help Nick Freilich raise money to support Marie Curie