Marketing by Minal

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Marketing by Minal Helping small service businesses email their list consistently and confidently. No overwhelm, no guilt. Ask me about the Email Confidence Programme. No jargon.
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Marketing by Minal helps service providers build a simple email marketing system they can confidently run themselves. If you've got an email list you haven't touched in months, you're not lazy, and you're not bad at marketing. You're just stuck. And the longer you leave it, the harder it feels to start again. That's exactly who Minal works with. The Email Confidence Programme is a 3-month email marketing coaching programme for established service providers who want to email their list consistently, without the overwhelm, the overthinking, or the guilt. No complicated funnels. No "you must send five emails a week or your business will collapse." Just a clear plan, practical support, and the confidence to press send. Minal has been helping small business owners with email marketing since 2012, and is known for making it feel achievable rather than overwhelming. If email marketing has been sitting on your to-do list for too long, find out about the Email Confidence Programme.

What a few days.Belfast, you were off the charts.Thank you to the lovely Louise Brogan for creating such a great confere...
09/10/2026

What a few days.

Belfast, you were off the charts.

Thank you to the lovely Louise Brogan for creating such a great conference, and for asking me to speak at it.

I am knackered and still not home yet. But I WILL be back. There's a lot still to see and do.

It was great to see my lovelies, Find me the Leads®️| Making Connections in Food & Drink and Kristian Downer.

Ice creams, drinks, laughs. That's what makes running a business on your own.

30/09/2026

No one told me I had to be a content creator.

Seriously, did you think you'd have to be one when you started your business?

My greatest joy comes when I'm coaching someone.

But, when you have a business buddy by your side, somehow, it becomes less of a challenge.

Do you have someone you film content with?

23/09/2026

It's not because you're a bad writer.

You've stopped emailing your list because every time you sit down to write your newsletter, you start from afresh. Every. Single. Time.

And that makes it harder than it should be. It's also the reason you tell yourself that you'll do it when you have more time.

In reality, you don't need more time.

You need a process that fits the way you work. When you have this, you already know what you're going to say before you log into your email marketing software.

And the writing part takes you 15 minutes.

That's you done.

It's scheduled. It's off your to-do list.

If you're ready to build that process, DM me.today.

He used to spend 90 minutes writing an email newsletter. Now it takes 15.A client of mine would open his laptop, stare a...
22/09/2026

He used to spend 90 minutes writing an email newsletter. Now it takes 15.

A client of mine would open his laptop, stare at the blinking cursor. 90 minutes later, the screen was still blank. He'd close the laptop, thinking he'd come back to it later.

Now, it takes him 15 minutes.

The difference wasn't miraculously finding more time.in the day.

He was trying to solve the wrong problem.

Most people think they're not emailing their list because theyre rubbish at writing or too busy to do it.

The truth is, they don't have a process that works for them. So, they're starting from scratch every time.

What's your challenge when it comes to getting that email sent?

Most small service businesses know what to do when it comes to email marketing.They know they should be emailing their l...
18/09/2026

Most small service businesses know what to do when it comes to email marketing.

They know they should be emailing their lists. They know consistency matters. They know their subscribers would love to hear from them.

They just don't do it.

Not because they're disorganised. Not because they don't care. But because every time they sit down to write, something gets in the way.

The blank screen.

The self-doubt.

The feeling that it needs to be perfect before it goes out.

Just Hit Send exists exactly for that person. A weekly email that helps you get over all those things and just hit send.

Want it? Comment SEND for the link.

This one is for you if your email newsletter never changes from draft to sent.Just Hit Send is my weekly newsletter for ...
17/09/2026

This one is for you if your email newsletter never changes from draft to sent.

Just Hit Send is my weekly newsletter for small service businesses that know they should be emailing their list, but they keep finding reasons not to.

Every week, you'll get one idea, one insight, or one thing you can actually use. No jargon, no complicated strategies (we'll leave those for the big boys!) Just practical help for getting your emails out of your head and into your subscribers' inboxes.

Sound like something you need? Get yourself on the list today. Comment SEND for he link.

For someone who doesn't really like change, I've been busy changing a lot!After nearly 10 years of The Marketing Morsel,...
16/09/2026

For someone who doesn't really like change, I've been busy changing a lot!

After nearly 10 years of The Marketing Morsel, it's time to bid it farewell.

Say hello to Just Hit Send 👋🏽

Same me. Same brilliant email marketing advice. But with a sharper focus on one thing that holds small service businesses back.

Not the writing. Not the ideas. The moment you have to hit send... and you just don't. That's what Just Hit Send is here to fix.

Thank you so much to Bhavini - graphic designer, logo & branding designer. for designing the masthead. She just gets me!

If you're thinking that Just Hit Send is for you, then I'd love to have you along for the ride.

Sign up to get it weekly. Comment SEND for the link.

Two business friends asked me a question I wasn't expecting.In fact, they asked a lot of questions. This is Katherine Ge...
15/09/2026

Two business friends asked me a question I wasn't expecting.

In fact, they asked a lot of questions. This is Katherine George, Kristian Downer and me in Faro, Portugal, in March this year.

We worked on our businesses. They challenged me on what I was doing in my business.

I came away with an overwhelming feeling that I needed to do what made me the happiest.

And that thing is helping service providers who have neglected email lists.

To help them understand that it's not because they're not a good writer. It's not because they haven't got a load of value to send. It's because their confidence has faltered.

I want to help them get that confidence back and get them sending emails again.

Six months after that trip, I launched my new website with my new offering.

It's been a labour of love. But it was worth getting right, and worth every minute.

Katherine and Kristian gave me the confidence to believe in myself. Now's the time to pass that on.

If you want to see what I'm doing now, head to marketingbyminal.com

Address

71-75 Shelton Street, Covent Garden
London
WC2H9JQ

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

Telephone

+447766222344

Website

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