Kirstie George Fitness

Start planning….this means progress!!! With one of our amazing trainers Kirstie George Fitness

What if you never had to do it alone again? 🤍

We’ve both been there.

Maybe your friends don’t understand your goals.
Maybe your family aren’t encouraging.
Maybe you’ve felt like you’re the only one trying to make healthier choices.

We want to change that.

We’ve created something so women can encourage each other, celebrate every victory, not feel judged and remember that they’re never alone.

That’s exactly why we created The EmpowerHER Project.

A completely FREE Instagram community where women can come together to support, motivate and inspire each other.

No judgement.
No pressure.
No negativity.

Just real women helping real women become stronger, healthier and more confident.

Inside the channel you’ll find:
🤍 Daily motivation
🎉 A place to celebrate every win
🙌 Support from women who genuinely get it

Because the truth is…

We’re stronger together.

✨ Comment “EMPOWERED” below and we’ll send you the link to join the channel. Be the first we go live at lunch time today 🎉

And if you know a woman who’d love this community, tag her below. Let’s build something incredible together. 🤍

Flashback Friday.......These photos represent two very different chapters of my life. 🤍

On the left, I was chasing a stage physique. On the right me now.

I loved competing. I loved the discipline, the challenge, and everything it taught me. Those years made me resilient, and I’m incredibly proud of what I achieved.

But there was always another goal. Nothing was ever enough
Another show.
Another photoshoot to change my body
Another reason to believe I’d finally feel “enough” when I got there.

The photo on the right tells a very different story.

Today, I still train hard.
I still love building muscle.
I still care about feeling confident in my body.
I model regularly without an extreme diet or cut or shred

But my motivation has changed.

I train because I want to feel strong for life
I eat to fuel my body.
I want energy, health, and a body that supports the life I want to live—not one that controls it.

I’ve realised the greatest transformation wasn’t stepping on stage.

It was finding peace with my body while continuing to build strength.

That’s the woman—and the coach—I am today.

And that’s exactly what I want for every woman I work with.

Because confidence doesn’t come from chasing perfection.

It comes from trusting yourself, looking after your body, and building a life that feels good from the inside out.

This is only the beginning of a new chapter—for me, for my coaching, and for the incredible women I get to support. I've learnt so much in the last 2 years since I stopped competing and while its felt messy and difficult at times I am truly happier in my own skin.

I can’t wait to share more with you next week. Something new is coming 🤍

✨ Have you ever found yourself chasing the next goal, only to realise it still wasn’t enough? Let me know and like, share comment if it resonates 🙏

This is my amazing client Diane. 🤍

When Diane first came to me, she was struggling.

She’d spent years following restrictive meal plans, constantly thinking about food, and feeling like she had to be “perfect” to see results.

But that’s not how I coach.

Instead of another diet, we built something that would last.

We focused on strength.
We built healthy habits.
We improved her relationship with food.
We gave her the freedom to enjoy life without guilt.

The result?

Not just a body transformation… but a life transformation.

Today, Diane is stronger, leaner, more confident, and getting ready for a photoshoot & a holiday to celebrate just how far she’s come.

My coaching has evolved so much in the last 2 years, my priority is helping women build a lifestyle they can sustain

✨ Find peace with your body.
✨ Build the strength to trust yourself.
✨ Create a lifestyle you never want to escape from.

Here is what Diane said about working with me 🙏

“Kirstie has been genuinely helpful, providing guidance and advice as well as mental and emotional support. When I started with Kirstie, I was on meal plans and had been for years, but she helped me move away from this and build a better relationship with food. Honestly, the best thing she ever did for me was get me into calorie tracking rather than following meal plans as it’s given me so much more food freedom! I’m sincerely grateful and appreciative for all that Kirstie has done for me on my journey.” 💕

Diane, I am so proud of you. Watching you grow in confidence, embrace the process, and become the strong, empowered woman you are today has been an absolute privilege. Your photoshoot is going to be the perfect celebration of everything you’ve achieved. 🤍

If you’re tired of dieting, fed up with starting over, and ready to build a body and mindset you can be proud of…

Comment “POWER” below or send me a DM. Let’s start your journey. 💪🤍

☀️ Don’t wait until September to start feeling better.

There are still plenty of weeks left to build strength, improve your fitness and feel more confident in your body before autumn arrives.

Whether your goal is to lose body fat, tone up, get stronger, improve your technique or simply feel healthier, I’d love to help.

Train in a private personal training studio a relaxed, supportive environment where you can train without the intimidation of a busy commercial gym.

✨ Personal Training Available
🤍 1:1 sessions
🤍 Couples training
🤍 One-off sessions
🤍 Block bookings available

No matter your starting point, every session is tailored to you, your goals and your ability. My aim is to help you build confidence, enjoy training and achieve results you can maintain long-term.

⚡ Summer availability is now limited.

If you’ve been thinking about starting, now is the perfect time.

📩 Send me a message to find out more or secure one of the remaining spaces.

Your strongest, healthiest self starts with one decision. Make this summer the one where you finally put yourself first. 💛☀️💪

When one of your daughters is now taller than you 😂

July Energy ✨🙏 so much fun

☀️ Half the year is already gone… and summer isn’t over yet.

So many women tell themselves,
“I’ll start in September.” The kids, the holidays.

But why wait another 6 weeks when you could spend the rest of the summer feeling stronger, healthier and more confident?

You don’t have to put your life on hold to make progress. You can enjoy your holiday, BBQs, cocktails and days out and still work towards your goals.

Imagine stepping into September already:
✨ Feeling confident in your summer clothes
✨ Stronger and more toned
✨ Full of energy
✨ Proud that you didn’t wait for “the perfect time”

🤍 August Coaching & Personal Training spaces are now open. Availability is limited, and once they’re filled, they’re gone.

Don’t spend the rest of the summer waiting for the “perfect time.” Start becoming the woman you want to be before the year slips away.

Don’t write this summer off. There’s still plenty of time to make incredible progress before the year is over.

📩 DM me “SUMMER” to secure one of the remaining August coaching spaces or book your Personal Training Slot

Today is my birthday. 🥳🤍

As a woman in her l40's I’ve never felt more comfortable in my own skin.

After years as a bikini competitor, I spent so much of my time picking my body apart, always chasing the next goal, the next level of lean or more muscle believing I’d be happier when I got there.

The greatest gift I’ve found hasn’t been a smaller waist a perfect body or a stage trophy. It’s peace.

Peace with my body. Peace with getting older. Peace with simply being me.

I rarely post modelling images now on my fitness account but this was my fav shoot from 2026 so far. Thank you Ang .creative. Modelling has helped me find peace with my body.

This photo captures exactly how I feel right now… calm, grateful, and free. (And yes, I climbed into a river in a dress while people watched and genuinely didn’t give a f . 😂)

If getting older has taught me anything, it’s that confidence doesn’t come from looking perfect. It comes from accepting yourself, looking after your health & your body, getting stronger, and living your life without worrying so much about what everyone else thinks.

Here’s to another year of strength, freedom, good health, and embracing every version of me. 🤍

Kirstie x

creative 📸

This client came to me feeling frustrated.

She’d always been active, but despite her efforts she was gaining weight, struggling with stubborn fat around her middle, dealing with plantar fasciitis in both feet, and felt like nothing she was doing was working.

I’ve kept her identity private at her request, but she’s kindly allowed me to share her incredible results and testimonial. 🤍

We didn’t look for another quick fix.

We focused on strength training, improving her nutrition, increasing daily movement, and building habits she could actually maintain.

Since then…

✨ She’s lost body fat.
✨ Her plantar fasciitis has completely gone.
✨ She’s gone from feeling intimidated by the gym to feeling confident lifting weights.
✨ Most importantly, she’s happier, stronger and no longer feels stuck.

Probably the best thing for me 🤗🥹 best comment ever ⬇️

“Joining Kirstie’s coaching was the best decision I could have made.” 🤍

We’ve now moved into the next phase of her journey—building lean muscle and creating even more shape.

If you’re feeling like she was—frustrated, doing everything you think you should be doing but still not seeing the results you want—I’d love to help.

I have coaching spaces available for women ready to build a stronger, healthier body and feel confident again.

DM me “COACH" to find out more 📥