Finches Emporium

Finches Emporium

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Largest family run independent ski, snowboard and cycle store in London offering major brands and excellent prices on equipment and servicing.

Established in 1947 we are the largest family run independent ski, snowboard and cycle store in London. Offering major brands and excellent prices on equipment and servicing. Huge selection of winter clothing and accessories including hire and equipment servicing. We offer everything from hybrid bikes to Ebikes, Road to Mountain, we sell and service them all.

05/02/2026

Thank you all for your incredible patience and support over the last few months. We've been sitting tight, waiting for the insurance process to run its course.

We're reaching out because we need some trustworthy, personal recommendations and we know we can count on this community.

We're looking for:

Commercial solicitors who specialise in leases

A building company experienced with commercial properties who can advise us

If you or someone you know and trust can help, please drop us a message. Personal recommendations mean everything right now.

We miss being able to help you all. Kitting you out ,fitting your boots, fixing your bikes, and servicing your skis and more. We'll be back soon with more updates as things progress.

Love,
The Finches

03/11/2025

As many of you will know our annual Open Day is the highlight of the Finches calendar and it was the next thing in our diary before the fire.

It's been a tradition of ours for many years and a chance to get together with some live music, gluhwein and brilliant people.

And whilst we can't hold an open day, we are excited to announce an Apres Ski party at the Foresters Arms on November 22nd - hosted by our friends .

We don't have a building but we have so much more to celebrate, and that's our wonderful community who have rallied and supported us.

Come and join us in your apres ski wear , or in actual ski wear!

Photos from Finches Emporium's post 03/11/2025

Come join our Superman and Finches this weekend at the annual Muddy Hell cyclocross race at
We want to show the cycle world the support of Finches Emporium and its community.

Its an incredibly fun event whether your there to race or spectate. There is racing for all ages and abilities.
We would love it if anyone from the Finches community could come down and show some support.

We also have something planned for the event which if you’d like to get involved then please drop us a DM

Photos from Finches Emporium's post 26/10/2025

Well done to for finishing 2nd place today at the Halloween XC race vets race over at Frimley Forest. Incredibly strong effort for the finches team!! Also a big thanks to for the support!!

26/10/2025

Home cat is missing. Answers to Queenie.

25/10/2025

"We have to rebuild. We'd just got it how we want. We'll rebuild.

"It might be smaller, it might take us years to do it. But we want there to be a Finch in Perry Vale foreve

24/10/2025
Photos from Finches Emporium's post 19/10/2025

Finches has been in our family since 1947, when we proudly sold affordable second hand furniture in wartorn London and we've been at the heart of Forest Hill community ever since. It was in that very building that Frank was born, and Frank is who we all need to thank for turning his love of the great outdoors into the ski, snow and bike shop we all know and love.

And whilst the fire may mean we've lost our home, and that there's no bikes to service and no ski boots to fit, there's one thing it will never take away and that's each other. To the Finches community who have rallied around us during our darkest days we thank you a million times over.

The building may be replaceable, but all of you are not.

We are touched beyond words by the Go Fund Me page set up by our friend Kerry. We appreciate each and every person who has donated to it.

Many people have asked us for the link so we share it here : https://gofund.me/f51f7310e

For those who've shared your memories of Finches  , keep them coming. Send us your stories, your memories and your pictures of Finches in action. We have lost our archives and we'd love to keep those memories alive.

From the bottom of our hearts, thank you from Angela, Frank, Brad and the entire Finches team xx

19/10/2025

I just want to say a huge thank you to everyone who has shown their support to the Finches Family.

Thank you to all our loyal customers. We will rebuild as soon as possible.

For any customers who are unaware we are temporarily closed, this includes our web store. If any one has any queries please feel free to email or message on here and will get back to you as soon as we can.
We appreciate your patience in these hard times.

Thank you from everyone at Finches.

07/10/2025

It’s not all about fast entry bindings.
For those of you that can still touch your toes we have the all new Drone and Specter bindings from
The Drone is Ride’s all new all mountain binding. Designed to allow the rider to feel the mountain.
And the Specter is Ride’s all new park binding. Rides lightest weight binding that also incorporates high performance.
Both bindings are built around rides aluminium A-series chassis which has the bonus of a lifetime guarantee.

Photos from Finches Emporium's post 05/10/2025

🎿 WIN a pair of Salomon Addikt skis!

We’ve teamed up with Salomon to give YOU the chance to win the ultimate on-piste ski – the Salomon Addikt, worth nearly £800!

Built for speed, control, and power, these skis are fast, responsive, and seriously fun – perfect for anyone who lives for the piste. ⛷️🔥

To enter:

✅ Follow
❤️ Like this post
👯‍♀️ Tag two ski buddies
📲 Share to Stories for an extra entry!

Can’t make it to the shop? No problem! 🏡
We offer mail order all over the UK, so your skis can be delivered anywhere in the country. 📦🇬🇧

Don’t miss your chance to upgrade your setup before the snow starts falling! ❄️🎿

Competition hosted by Finches Emporium &

📄 Terms and Conditions available upon request.

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Location

Telephone

Address


25-29 Perry Vale
London
SE232NE

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 5:30pm