09/09/2026
Spending money on an expensive mattress is a waste if you’re passing out on the sofa
I had a chat with a client last week
He’s looking to spend a few k on a mattress
Which he initially thought was a lot of money
But he’s also told me when he sleeps more, and if not more, better…
He’s a different man
His old mattress was a Simba mattress, a solid hybrid, I have one and love it
But you can’t just buy it and forget about it
It needs rotated,
His is 5 years old and hasn’t been turned,
Leaving a big dent where he sleeps
We went on about the next level up at 2-3k,
Then I mentioned the Eight Sleep…
One of the market leaders for sleep quality, sleep tracking and cooling
Pretty awesome
But who are we kidding?
This guy is on late calls to Singapore,
Taking them on the sofa not to wake the family
Then watching TV to decompress,
Only to find in the middle of the night he’s still there after passing out and his wife not able to wake him
This isn’t a mattress problem,
It’s a system and wind down problem
So we have set boundaries around a few things
Have wind down routine that is a slow off ramp to the day instead of hitting a brick wall
Blue light blocking glasses, dim lights, 1 TV show limit, no late food, and most importantly…
Get in your actual bed
Sometimes buying the best thing isn’t the best play
Guys with supplement stacks more expensive than their monthly food shop
The best stress management biotech when they’re still flat out for 12-14 hour days
All this stuff is cool,
But if you are so stressed you are at your capacity,
No tech or supplement will fix it
I had another call with a client who’s supplement list has evolved to 15 supplements
At that stage, you don’t know what’s working and it’s overwhelming
Focus on less first, then add more in later
And sometimes that’s just putting the phone down and getting to bed on time
You ever passed out on the sofa because work is crushing you so much?
07/09/2026
So it turns out I’m the “fun police”
No fun when daddy’s playing! That’s what gets thrown around at home when we’re learning new games
I like structure and rules, it helps me with clarity
Especially when it comes to games
Companies spend a lot of time and money on development and they know how the game should be played
A 7 year old doesn’t
We were playing the Mr Beast game…
It’s for 10 year olds
A stretch for him, but not impossible, especially with help
That’s where growth is
I explained to him after the emotions calmed down
“Rules are there to help"
"’m here to help”
“The tough feelings are normal"
"You’ve never played a game like this before so it’s going to be harder than you want it to be”
And that’s where the pride comes in
Learning how to play and getting better
It worked with the Horrible Histories board game
Same issue…
But when fun police came in,
He liked the game even more
With men working on their health and energy,
They know the program,
But they modify it, to try to make it better,
Then it breaks
And they wonder why it’s not working
I’ve designed a simple and effective program based on what I’ve seen work and not work over the years
Guys don’t need lots of group calls to succeed,
They don’t need to study the ins and outs of thermodynamics and the little things that are nice to know
They need to do the simple work, week in week out…
Even when travelling
Simple is scalable, complexity kills consistency
But they change the rules,
They do a crazy workout and can’t walk for days,
Or get into extreme fasting, fancy supplements or testing
Usually in high times of stress
But those times are when you need less going on,
A simple approach to not overthink
And I’m all for trying new things,
But only after the basics are taken care of
The rules are there for a reason,
You don’t need to reinvent the wheel
03/09/2026
I had a call last week with a man who's got a lot of success on paper
Bigger business, bigger exit ahead of him, capital behind him
And halfway through the call he described the life he actually wants
Physically in good shape
Energy in the evenings
Playing with his kids without checking the clock to see how long until bed
Which is roughly my Tuesday afternoon
I've got the body, the basketball, the time with my son
I'm short on the money
He's got the money but he's crashing at seven every night with a packet of crisps
Two men on a call, each holding the thing the other one wants
Neither of us is doing it wrong
We've both just spent our attention where it was easiest to spend
The uncomfortable part is that his gap costs him more than mine costs me
I'm building the money
It can be slower than I like, but I know how
He's been trying to build the health for twenty years with all the resources anyone could want, and it's the one thing that hasn't responded
Money compounds if you keep going
Health compounds too
It just also depreciates if you neglect it... waiting for a quieter quarter
28/08/2026
Sat down with a client in person last week...
We hadn't made much progress in months
He'd been travelling, work had gone sideways, and he'd stopped replying to most of what I sent
Then he said something I wasn't expecting
That I'd been as proactive as anyone could have been, and he'd given me nothing back
That it wasn't on me, it was on him
Most coaches would take that and feel better about themselves
The old me would have loved that lack of ownership...
But I don't think it's quite right
Because there's only so hard you can push before you start becoming part of the problem
By the fourth "have you managed to get that session in", I'm not accountability anymore
I'm another thing in his inbox making him feel like he's failing
I've done it before with other clients
Pushed, got nothing, decided the guy was too busy, and quietly stopped
Which then gives him a fair reason to point at me
So the truth is it was both of us
He'd run out of bandwidth and stopped communicating
I'd read the silence and started pushing instead of asking what was actually going on
The thing that fixed it wasn't a new program
It was one conversation where we both told the truth about what had happened
I tell every client the same thing early on, before we talk about anything else
This only works if we're both honest with each other
I'll call you out on yours if you give me yours
And you have to actually tell me what's happening
Because I can't help a ghost
28/08/2026