James Alexander-Ellis Fitness

2016 was fun…… let’s leave it there.

Probably too much time spent shirtless with and 😝😝

Shout out to .bb who helped me do even more fun stuff via the agency and earn some good pocket money in the process!

#2016

December round up… 🎅

Xmas indulgence, baby bonanza, good friends and lots of time in outdoors, whilst trying and failing to stay fit and lean and strong 🤭

No more January procrastination boys… 😉

DM me the word “FLEX” to register for my
30 Day Challenge….

Whether you want to drop some unwanted fat, or pump up your legs and glutes (or both) this challenge will start 2026 off right for you!

In the meantime, Merry Xmas! 🎅🌲

Comment with just an emoji 🤭

Cheeky to 2018 and another amazing shoot with my bro .leeson

September round up 😰

My birthday month was a BIG one… we moved house, we socialised a lot, we tended night and day to our tiny helpless baby, I rode my bike as much as possible, and tried to lift some weights too!

Not sure how we fittted this all in. Need a holiday now !

What country is this? 😏

Let me know below

Bonus emojis if you can get the city!

Little photo dump… 🏝️

Honestly I dieted hard for a few weeks to look fab for my first overseas holiday in a long time.

I’d been coasting for a year or so, and had no real motivation to lose any bodyfat.

I spend most of my days talking to other men about dieting so the whole idea has lost it’s shine a little 🧐

Quite a shock to the system, but it it felt good. It was nice to (barely) be noticed at the very straight and family focused resort 😆👌🏽

Drinking cocktails and beers by the pool was deffo a highlight, after NO alcohol for a long time!

Where shall and I go next?

Let me know below

She said……. yes 💍

We were so lucky to go to Fiji for 9 days and i had planned well in advance to ask to do me the honour.

What a wonderful location on and it’ll now be a very special place for us.

Thanks to and for the great company last week, and for being on hand for sneaky photos

Who wants to come to the wedding then?

Shall we do it in Fiji or New Zealand? 😏

Who was healthier - Left or right? Let me know👇🏼

If you’re new to my page, you might not know that I’ve had a lifetime of being a dedicated attention seeker and a performer 😝😝

10 years as a club DJ vs 10 years as a bodybuilder and fitness influencer….

I’m literally the least extroverted I’ve ever been currently.

The most boring.

The least identity driven

Both of these pursuits gave me immense pleasure over the years, and I was meticulous in my self marketing and my PR.

I knew exactly how to network, and who to collaborate with to succeed.

Ironically I gained a following through bodybuilding that was ten times larger that my DJ one, in about half the time 🫢

I actually retired from DJing in 2012 so I could focus better on being a Personal Trainer in the UK, it was a smart move, but I certainly do miss walking into clubs at 2am and sharing my passion for trance and techno

Can you believe that most of the promoters were gay, and a lot of my DJ fans were too…..

This beautiful coaching niche was really….inevitable 😝👌

When .moncaleano came to me a few months ago, he’d been struggling for years to build lean muscle.

He’d been trying to eat enough but never managed it for long and was going around in circles.

He didn’t know how to consistently eat MORE of the right foods, so he was stuck feeling “skinny fat” and had almost given up.

He joined my FAT LOSS ACADEMY programme and It didn’t take long for me to show him my FICO diet system which focuses primarily on real foods and food types not “just calories”

He also hammered his physique with some more interesting and advanced workouts, that we tailored to his specific goals, his gym set up and weekly schedule.

Now he looks pretty 🔥

His energy is infectious and he’s always giving me wonderful feedback. Can’t wait to see what’s next for him!

If you’re stuck in a rut and you know you need help (and not an AI generated response or workout) Drop me a DM today

Life in in May 😏

4 weeks of my life easily summarised again:

Bodybuilding, Cycling, Baby stuff, Scenery, socialising with and some Dog stuff too….

April photo dump…. 🤩

Executive summary: a fine balance of bodybuilding, cycling, family stuff, NZ scenery and social events all with zero alcohol 😍