Original Slowboys

with the creative mind of Dave, the first Slowboys design was born, along with the slogan now known to all as representative of the Slowboys: “Why So Fast”. As the popularity of the brand, and the ethos behind it grew, Shon and Dave modified the design to the totally unique and distinctive logo we know today. The Original Slowboys design is now instantly recognizable worldwide, with family members representing from the USA to Australia with a particularly large community in the UK, Netherlands and Germany. The Original Slowboys welcome all riders at all levels whether you ride a supersport, naked or adventure bike. We can now be seen at many of the major ride-outs and bike events in and around the UK and our family members actively contribute to group meets and promote local auto services globally. Our riders range from track superstars in the UK, stunt riders in the USA to quad racers in Mexico. Everyone is welcome in this Family. The Slowboys brand is now in its third chapter, with a homage to La Catrina at its core. The design takes inspiration from the Dia de los Mu***os, a tradition of celebration that Shon, with the help of Abs were keen to portray and respect. The tradition and the associated imagery symbolises the celebration of life and the life of those that have passed on. It also reminds us that at the end, everyone is equal; a notion that, with a growing international family, we hold very dear. The third evolution in the logo also includes symbols that echo previous designs and will be available on a larger range of merchandise in the near future.