Denise Yeats - Coach, Personal Trainer, Event Producer

13/10/2026

Some news I’m so proud to share. I have been named Leading Midlife Women’s Health & Performance Coaching Specialist 2026 in the Greater London Enterprise Awards.

A few years ago I lost my events business during the pandemic and rebuilt from the ground up, around a purpose that matters more to me every year: showing midlife women that they can get stronger, fitter and more confident, not slower.

To my clients, thank you for trusting me with your training and proving again and again that midlife is a beginning. Thank you too to the organisations who have invited me in to speak on women’s health, and to the charities I’ve supported through my events work. Both sides of what I do share one goal: helping people stay strong through the transitions that matter most.

Here’s to the next chapter.

01/10/2026

Today is International Day of Older People, and I've got a question...
🤔 When did you last see a woman over 50 carrying 45kg in a fitness advert? Research found only 29% of UK TV adverts feature anyone over 50, and older women appear even less.
I'm 58 and this is Bernardo a 45kg grappling dummy, who I lift, carry and drill with every week. Some of the strongest women I coach are in their sixties and seventies. That's the picture I'd love to see on the billboards.
This week's Substack article covers healthspan, strength and why it matters who we see in the pictures. Link to the article is here: https://deniseyeats.substack.com/p/living-stronger-not-just-longer

👉 Your turn: if you're in midlife or beyond and out there moving, share a photo, tag me and add . If the adverts won't show us, we can show each other.

10/09/2026

Right now I'm in project management mode for the Brain & Spine Foundation and Grand Prix Trust, supporting our team of runners for the 2027 TCS London Marathon. Watching people commit to 26.2 miles for a cause is very moving, and it's some of the most rewarding work I do.

It also made me think about a goal I see just as often in my coaching: clients with no race on the horizon at all, whose ambition is simply to stay strong enough to live well for as long as possible.

❤️ This Monday marked three years since I lost my brother. I marked it the way that felt right to me: four hours of hill reps and strength work, including a fair few rounds with Bernardo (my 45kg grappling dummy, for anyone new here!).

Somewhere in hour three it hit me how much the strength work was carrying the running. Every hill rep I had left in me came from the squats, the carries, the compound moves. Not from anywhere else.
I've just written about this properly on Substack, about why a goal doesn't need a start line or a medal to deserve real training. If your version of strong is staying steady on your feet, keeping up with your grandkids, or just having a good ordinary Tuesday, that goal is not smaller than mine on Monday. It might be the one that matters most.
Link to the article is here: https://deniseyeats.substack.com/p/you-dont-need-a-marathon-goal-to

31/08/2026

The water isn't just good for your head. Turns out it might be quietly building your strength too. 🌊

New research has properly caught my attention this week:

🏊‍♀️ A study of nearly 400 athletes found aquatic training gave real, measurable gains in power, speed and agility, with way less impact on the joints than land training.

🏊‍♀️ A second study of nearly 600 postmenopausal women found aquatic resistance training (not just gentle aqua aerobics) improved strength, flexibility, agility and even bone density.

The key word is resistance. Drag, paddles, real load in the water, not just moving through it.

I've always known swimming does something for me beyond the physical. It's nice to see the evidence catching up with what those of us doing our lengths at dawn already felt in our bones.

This isn't a swap-out for your strength sessions, they are crucial, think of it as an addition. And as ever, chat to your GP about anything bone health related.

Link to my Substack article is here: https://deniseyeats.substack.com/p/another-reason-to-love-the-water

24/08/2026

Have you ever had a blood test come back saying "prediabetic" or "insulin resistant" and thought, but I eat well, I'm active, how did this happen? 🤔

You're not alone, and it's not necessarily a reflection of you doing something wrong. Declining oestrogen through perimenopause and menopause genuinely affects how your body responds to insulin, independent of weight or diet. The good news: resistance training and HIIT are two of the most evidence-backed ways to help.

New piece on my Substack this week breaking down the hormone connection and the training approach that actually helps, link to the article here: https://deniseyeats.substack.com/p/the-blood-sugar-shift-no-one-explains

*This is not medical advice, always follow up any results with your GP to support your individual circumstances and condition.

18/08/2026

Waking up drenched at 3am in the past few weeks? 🥵 If you're in perimenopause or menopause, you'll know exactly how much worse hot flushes feel in this kind of heat, and you're not imagining it. The UK is heading for its warmest summer on record.

Here's something I was interested to read: a Swedish study found that 15 weeks of resistance training cut moderate to severe hot flush frequency by 44% in postmenopausal women, and the benefits were still holding two years later. Not cardio or diet changes. Lifting weights, twice or three times a week.

I've broken down the study, why it might work, and what the actual training programme looked like, on my Substack this week take a look here: https://deniseyeats.substack.com/p/why-lifting-may-help-with-the-heat

21/07/2026

I had hayfever badly as a child, streaming, wheezy summers with an inhaler always in my bag. It eased off in my thirties and I forgot about it.

Now, in my fifties, it's back, but it doesn't make sense the way it used to. Some days I'm fine when the pollen count is high. Other days I'm wheezy for no reason. Foods do the same, fine for months, then suddenly not.

A couple of clients have described exactly the same thing to me lately, so I went digging into why, and it turns out oestrogen and histamine are properly linked. That link shifts through perimenopause, which is why the reactions feel completely random even though there's a real pattern underneath.

It's not just hayfever either, it can show up as food reactions, skin flushing, or feeling wheezy and wiped out on training days for no clear reason. If that's you, it's not just "getting older."

I'm not a doctor, I just went looking because it was affecting me and the women I coach. Full piece, with the research behind it, is on my Substack here: https://deniseyeats.substack.com/p/the-histamine-puzzle-why-your-body

Has anyone else noticed their hayfever, or food reactions, behaving strangely since perimenopause? 👇

I had hayfever badly as a child, and asthma too.

13/07/2026

"I know I should eat more carbs... but what if I gain weight?" 😬

A client said this to me last week.

It's not uncommon. Smart, switched-on women. Training hard. Still apologising for carbs like they're the enemy.

Then summer hits ✅
Appetite drops ✅
And carbs are the first thing to slowly disappear ✅

However, a smaller appetite doesn't equate to a smaller need.

New on my Substack 👇
What carbs actually do for your body and why it's not just pasta & chips (hello lentils, oats, sweet potato 🍠)

Fuel, not fear.
Link to the Substack article is here: https://deniseyeats.substack.com/p/fuel-not-fear-why-cutting-carbs-isnt

02/07/2026

What a treat today was. 🚤☀️
Earlier this year I was named one of the F:Entrepreneur iAlso100 top inspiring female entrepreneurs, and today the iAlso100 team, supported by Starling, brought together many of this year's Female Founders for an afternoon on the Thames.
Life as a solo entrepreneur can be brilliant, but it can also have it's challenges, and if I'm honest, the announcement at the beginning of the year landed at a strange time for me. My bike accident shortly after knocked my confidence as much as it had my body, and it was tricky to feel able to celebrate properly.
🎉So today felt like a chance to catch up on that celebration. Spending time with a boatful of women building extraordinary things, swapping stories and cheering each other on, was exactly the kind of connection and recognition I needed. Grateful to iAlso100 and Starling for making it happen, and to every Female Founder on board today for the inspiration.

23/06/2026

🔥 It is getting HOT out there and with so many events underway at this time of year it is even more important to stay safe and hydrated!
💧 We use the water in our bodies to get rid of the heat we produce and to cool us down while we’re exercising. It’s an amazingly efficient process when it is working well....

🖐 But as we enter peri and menopause and our hormones are in flux, all sorts of things start to happen..

👉Thirst sensation flattens - so we should be more conscious of drinking during the day and especially when exercising.

👉Thermoregulation control and oestrogen loss means we start sweating a lot sooner than we normally would (there is usually a response that tells us we are getting hot first).

👉We have a high predisposition to becoming dehydrated which can be exacerbated if we are having hot flushes or sweats.

👉With less water in your blood, the blood is more viscous, so your heart has to work harder. Your heart rate goes up. Your power goes down. Your core temperature rises. All of that leads to fatigue and reduced performance.

💦 So get smart about your hydration - if we have a higher body water then our temperature control is better as our body can move heat around a lot more, which can help mitigate those hot symptoms.

👉For a full blog post on this, take a look here: https://www.deniseyeats.co.uk/blogposts/beating-the-heat-a-guide-to-hydration-and-cooling-for-women-in-menopause