Genius Sports

“By powering WPP Media’s proprietary fandom and momentum scores with league, team and transactional data, we are giving brands a real-time, outcome-focused view of fandom inside their planning workflow.”🎯

Our Chief Revenue Officer, Josh Linforth, spoke with Digiday this week to set out our new partnership with WPP Media, creating a 𝐁𝐫𝐚𝐧𝐝 𝐒𝐩𝐨𝐫𝐭𝐬 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 𝐒𝐜𝐨𝐫𝐞 to measure fan acquisition, retention, and spend.

Genius Sports combines rich audience data with exclusive league partnerships and inventory to connect brands with highly engaged sports audiences.

Read more here 👉 https://digiday.com/media-buying/wpp-media-beefs-up-its-sports-insights-prowess-with-new-partnership-with-genius-sports/

SAOT in Brazil is officially underway 🌎⚽🇧🇷

We’ve installed our automated tracking camera at the legendary Maracanã Stadium.

Now, it’s also home to technology helping bring advanced officiating to Brazilian football.

As part of our partnership with Confederação Brasileira de Futebol , Genius Sports’ optical tracking technology will support semi-automated offside decisions across competitions in 2026.

Powered by GeniusIQ, our sports data and AI platform, the system helps speed up decisions, from identifying the kick point to generating a clear 3D offside visual.

Last week, we celebrated Team Spirit Day! 👕🌍

Colleagues around the world came to work representing their favourite teams. A yearly 𝐆𝐞𝐧𝐢𝐮𝐬 tradition, it brings our offices together and reflects the passion for sport that unites us all, from football to NFL, basketball and even some college rivalries.

Thanks to everyone who took part and brought the day to life! ⚽🏀🏈

🎉🗽 What a week at Advertising Week in NYC!

Our teams made a big impact at Advertising Week, leading conversations on the future of sports marketing and celebrating the unstoppable rise of women’s sports. 💪⚽

We’re proud to be redefining how brands connect with fans, combining live sports data with audience intelligence to create deeper, more meaningful engagement.

Some of our favourite moments:

🧠 Roundtable with The Trade Desk & Paramount – exploring how fan insights are reshaping programmatic buying.
🎤 Panel at Brand Innovators’ – hosted by Josh Walker, diving into how brands build connections through culture and fandom.
⚽ CLUB Women’s Sport – with Overtime Select, Athletes Unlimited and The E.W. Scripps Company, we hosted one of the week’s most talked-about events celebrating women’s sports.
🔊 Panel with Talkalytics - Voice Intelligence – Gina Waldhorn shared how brands can go beyond vanity metrics to build authentic relationships.

Big thank you to everyone who joined us — here’s to the future of sports marketing! 🙌

Yesterday, Genius fundraisers from our London office joined Walk92, completing the 9km route from Brentford FC to Fulham FC Official.

Starting pitch side at the Gtech Community Stadium, our walkers (and runners) made their way along the Thames to support the brilliant work of Sport Local Action and the Street Soccer Foundation, helping break down barriers to sport for young people and tackling youth homelessness.

Together with fundraising from everyone involved, contributions went directly to these fantastic charities.

A big thank you to everyone who took part and supported the initiative, demonstrating how sport can unite communities and create positive change. 💙

🌍🏀 Uniting through the power of sport.

This summer, Genius Sports was proud to sponsor the Ukrainian MINI Basketball Festival (Фестиваль з МІНІ баскетболу Україна) bringing together 50 teams from U10 to U14 to compete, connect and enjoy the game they love.

In partnership with the FIBA Foundation and their Basketball for Good programme, we supported organisers in empowering young players and their dedicated coaches, while celebrating the future of basketball.

As well as sponsoring the event, Genius Sports provided access to our LiveStats technology and website tools, giving these young athletes a truly professional experience.

💙💛 Proof that sport has the power to unite, inspire and create opportunities, even in the most challenging times.

🏔 Breaking records at the picturesque peak of Chopicalqui, Peru 🇵🇪

Our colleague, Juan Jaramillo Gonzalez reached the Chopicalqui summit of 6,345m - setting a new record for his expedition team.

With the support of his team at Genius, Juan successfully balanced his training alongside his role.

Congratulations Juan on a fantastic achievement. 💪