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Most retreat leaders validate the wrong thing.

They measure interest. Comments, poll responses, DMs full of excitement.

None of that tells you whether someone will actually pay.

Real validation is a specific ask at a real price point and watching what happens next.
I wrote the full breakdown on the blog this week.

Comment VALIDATE and I’ll send you the link directly.



retreat validation, retreat planning, selling retreats, retreat audience, retreat idea, yoga retreat, retreat sign ups, retreat not selling

“I’d love to come” is not a booking.

It’s not even close to one.

And designing your retreat around the assumption that it is will cost you — financially and emotionally.

Next Tuesday I’m publishing a full piece on exactly this gap and how to navigate it. If this resonated, you’ll want to read it.

Have you ever launched a retreat and been surprised by the gap between the interest and the actual sign ups? Tell me in the comments.



retreat validation, selling retreats, retreat planning, retreat audience, yoga retreat, retreat sign ups, retreat not selling

The less glamorous side of retreat planning.

Spreadsheets. Venue calls. Budgets that need more than one version.

This is what the work actually looks like.

If you’re planning a retreat and want someone who’s already done the unglamorous parts — my DMs are open.



retreat planning process, retreat logistics, retreat budgeting, retreat operations, behind the scenes retreat planning, retreat planner, retreat consultant

When sent this voice note, my day just got 3000 times better. 😍🥹

What I love most isn’t planning the perfect retreat. It’s seeing it come together and knowing the person I worked with felt fully supported the entire way.

When Alex says she couldn’t have done this without me, that’s not just a kind thing to hear. It’s exactly the kind of partnership I try to build with everyone I work with.

I’m not just a planner you hire and hand things over to. I’m someone who buys into your vision completely who tries, and keeps trying, until it works. A collaborator. Sometimes a friend. Someone who walks the whole way with you, not just the easy parts.

That’s what made this one so special and why I can’t wait to keep building with well into the future. The truth? I also couldn’t have done it without you trusting me. 🫶🏼

Thank you for these words. They mean more than you know.




retreat planning, partnership, collaborator, retreat designer, yoga retreat, retreat support, retreat logistic, retreat operations

There was a version of me earlier in my retreat planning career, who thought the answer to every “it’s a bit much for us” was to give more, include more, justify more.

She was working so hard. She was also running herself into the ground.
Somewhere along the way I stopped defending my rate and started trusting it.

That shift didn’t only come from confidence. It came from watching what happened when I said yes to the wrong fit and deciding I wasn’t going to keep doing that to myself.

If you’re a yoga teacher, retreat leader, or wellness professional in that earlier chapter right now: it’s okay. Pricing yourself properly is a skill, and it takes time to build. Just keep noticing.

💬 What’s something you’ve outgrown in how you run your wellness business?