Imagination

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Imagination Imagination is The Original Experience Design Agency. Imagination is a Global Experience Design Company headquartered in London, with 13 studios worldwide.

Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live. Imagination’s clients include LG Ford, IKEA, LVMH, Samsung, Jaguar Land Rover, HSBC, Major League Baseball, 3M, Turkish Airlines, Shell and Telstra. Imagination was ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.

What’s the difference between a heritage brand and a brand that’s just old?This week we were back in the Imagination Lab...
23/10/2026

What’s the difference between a heritage brand and a brand that’s just old?

This week we were back in the Imagination Labs recording the upcoming episode of our FYI podcast.

This time, we had the pleasure of welcoming Laura Sileo Pavat, Global Brand Homes Director at Pernod Ricard (tuning into the studio directly from Paris), alongside our own Lisa Riordan, Creative Director.

Hosted by Tom Gray, the conversation took a deep dive into how brands can leverage heritage to their advantage and bring their history to life through brand homes and live experiences.

Drawing on real-world examples from across the Pernod Ricard portfolio, through to iconic luxury and fashion houses, the conversation explored practical ways heritage brands can use their archive, stories, and ambassadors to drive emotional and cultural relevance both today and for centuries to come.

Stay tuned for the full conversation coming soon!

In the meantime, explore previous episodes of FYI here: https://imagination.com/fyi-for-your-imagination-podcast/
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What is FYI?

FYI is the podcast series where big ideas meet bold experiences.

Each episode brings together curious minds across the worlds of creativity, business, science, and technology to explore what happens when tech, culture, and human behaviour collide - helping brands challenge assumptions, provoke new thinking, and imagine what comes next.

We’re thrilled to share that our work with Visa and Ford has been recognised at this year’s Adweek Experiential Awards!C...
22/10/2026

We’re thrilled to share that our work with Visa and Ford has been recognised at this year’s Adweek Experiential Awards!

Celebrating 125 years of heritage and Ford’s return to Formula 1 with a week-long takeover of Detroit, Ford Racing x Red Bull Racing Season Launch 2026 has been shortlisted in the Experiential Activation by an Auto Brand category.

Transforming NASA’s historic Rocket Garden into a mesmerising stage for Benson Boone and DJ P*e .Wee, our work on Visa Live at the Rocket Garden has also been acknowledged in the Best Consumer Activation category.

Good luck to all our fellow shortlisted agencies and brands!

When confidence is low, why are brands still betting on being in the room?The latest IPA Bellwether Report shows Q3 2026...
21/10/2026

When confidence is low, why are brands still betting on being in the room?

The latest IPA Bellwether Report shows Q3 2026 marketing budgets up +14.3%, the strongest in more than two years. Within that, events are once again outperforming other channels.

Our Chairman and CEO, Patrick Reid, shared his perspective with Campaign Magazine: “At a time when geopolitical tensions are rising, economic power is shifting, and technology is rewriting the rules, bringing the right people together has never been more important. Organisations are prioritising investments that build long-term reputation, deepen stakeholder and customer engagement, and cultivate genuine brand trust.”

Read Patrick’s full comment here: https://www.campaignlive.co.uk/article/there-s-a-contradiction-budgets-are-up-yet-confidence-is-fragile-industry-reacts-to-ipa-bellwether/46s0teha59rgs2fn9cefnn1znb

Striking out hunger, one pitch at a time.To mark World Food Day, we’re reflecting on our recent work with Visa to help f...
16/10/2026

Striking out hunger, one pitch at a time.

To mark World Food Day, we’re reflecting on our recent work with Visa to help fight food insecurity.

As the Official Payment Services Partner of the San Francisco Giants, Visa has teamed up with the Giants and the San Francisco-Marin Food Bank every year since 2011 to deliver ’Strike Out Hunger’, an annual fundraising campaign combining community service with lasting social impact.

When the Giants recently took on the Minnesota Twins, we helped Visa bring this year's campaign to life with a bespoke visual identity, event content, and pop-up experiential elements designed to create a sense of occasion and drive donations from the ballpark to Visa’s Mission Rock HQ.

Before the game, former Giants players and World Series champions Hunter Pence and Sergio Romo visited Visa’s offices for a fireside chat with employees. Meanwhile over at Oracle Park, fans had the opportunity to tap and donate, getting exclusive merch in return.

We’re proud to have played a part in bringing this year’s fundraising campaign to life, using creativity and community as a force to help end food insecurity.

A great tournament leaves more than memories.The FIFA World Cup 2026 gave Visa and Bank of America the opportunity to cr...
14/10/2026

A great tournament leaves more than memories.

The FIFA World Cup 2026 gave Visa and Bank of America the opportunity to create an impact that extends well beyond the final whistle. In partnership with Street Soccer USA, we transformed underused spaces across 13 cities into vibrant community soccer parks, giving young people safe places to play, learn, and connect.

Each new park was celebrated with a launch event that brought together local communities, civic leaders and partners, creating moments of pride while marking the beginning of something built to last.

We’re proud to have helped bring this vision to life and create a legacy that will continue long after the tournament’s end. Thank you to our teams and partners at Visa, Bank of America and Street Soccer USA.

Read more here: https://imagination.com/work/visa-and-bank-of-america-street-soccer-usa-park-program/

13/10/2026

What can art teach experience design?

When shaping physical spaces and destinations, an artistic lens uncovers what data often misses: the deeper layers of culture, community, and landscape.

As Ceylan Belek Obregt, Partner at Martha Schwartz, points out on our latest episode of FYI - there’s no place with nothing. Even universal phenomena like wind and light carry stories that can inspire design.

If we focus too much on the science of how an environment functions at the expense of creativity and imagination, we risk losing what makes a place thrive for both the public and developers alike.

Listen to the full conversation: https://imagination.com/latest/fyi-for-your-imagination-the-architecture-of-belonging/

08/10/2026

An iconic new era for Jaguar, and an electrifying reveal that brought the city that never sleeps to a standstill.

This week in New York, Jaguar launched the new Type 01 with a synchronised film and live arrival sequence that quite literally brought Manhattan to a halt.

Before the main event, anticipation built as screens and LED light shows illuminated Times Square, DUMBO, and the Lower East Side. Guests inside the STORIED venue in West Chelsea then watched on-screen footage of the Type 01 traversing the city. As the film concluded, Formula E driver António Félix da Costa drove the physical vehicle live into the venue following a run down closed roads along the West Side.

The theatrical reveal echoed Geneva in 1961, when Jaguar's E-Type famously drove from the UK across Europe for its debut. Sixty-five years later, that same spirit hit the streets of NYC.

We’re proud to have been involved in such a monumental moment in Jaguar’s story alongside Sassy+ and WPP, and grateful for the continued trust and collaboration in this exciting new chapter for the brand.

We're excited to announce that Richard Hannah, Managing Director of UK & Europe, has been selected as a judge for The Dr...
08/10/2026

We're excited to announce that Richard Hannah, Managing Director of UK & Europe, has been selected as a judge for The Drum Awards Festival 2026!

Richard will join the Agency Business panel, helping to assess the best in marketing, media and creativity. Known for celebrating the work, the people and the thinking shaping what's next, The Drum Awards Festival is a benchmark for excellence across the industry.

Good luck to all the entrants, we look forward to seeing who is nominated on the 15th of October.

Streaming platforms are becoming cultural venues, competing for the biggest moments in entertainment.Netflix paid Rockst...
07/10/2026

Streaming platforms are becoming cultural venues, competing for the biggest moments in entertainment.

Netflix paid Rockstar Games for a six hour exclusive window on the GTA 6 trailer before it went to YouTube. In four days it pulled 31.1 million views and 14 million hours of watch time, and Netflix added over 100,000 new US subscribers in the run-up.

Global Chief Strategy Officer, Tom Gray, sees the same pattern behind Netflix's fight nights and its rights deals with the WWE, NFL, and MLB. The platform is building custom ad inventory around moments people already want to watch, from venue signage at live events to a trailer premiere for one of the most anticipated games ever made.

Read Tom's take on what this means for marketers here: https://affiliateleaders.com/netflix-gta-6-flipping-rules-of-advertising/

Global ambition shouldn't cost you local relevance.In a recent LBBonline - Little Black Book article spotlighting the Mi...
07/10/2026

Global ambition shouldn't cost you local relevance.

In a recent LBBonline - Little Black Book article spotlighting the Middle East's sharpest strategists, our own Sara Faisal shares how cultural understanding became emotional engagement for the Banyan Tree AlUla launch.

Bringing together landscape, music, storytelling and hospitality, the launch showcases strategy at its best: guiding an experience from the first idea to the final detail.

Read more: https://lbbonline.com/news/strategists-middle-east-serviceplan-tbwa-saatchi-ogilvy-romans-imagination-magnitude-virtue

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