Empowering the world's physical & mental fitness through more fulfilling sporting experiences. inov-8 operates at the extremes of sport. Ever. We do not stop.
Pioneering products and innovations that keep athletes within the flow.
#AmbitionInMotion You'll find us on the world's most adventurous and demanding competitors. Those who want to stretch limits, push boundaries and discover their edge. Our gear performs in the most challenging of circumstances: all terrains, punishing conditions and hardcore workouts - no matter how unpredictable. Anything not
11/04/2026
“It’s the best trail shoe I’ve reviewed this year” - Brady,
Early reviews have landed for our new and improved TRAILFLY™ ZERO V2.
The zero-drop speedster has been fine-tuned with upgraded grip, fit and durability - built for natural performance.
👟 Check it out. Link in bio.
Sun, wind, rain - all in a day.
It’s that time of year when the weather refuses to settle, especially in our Lake District backyard.
Our Hike range is built to keep you moving fast, light and comfortable - designed with NATURALFIT™ to work with your body.
👕 Read our guide to layering. Link in bio.
08/04/2026
⛰️ Training days with .
With summer around the corner, the winter miles start to pay off.
Longer days and drier trails - we’re ready for it.
What’s on your race calendar as we head into the warmer months? 📆
05/04/2026
THE DOUBLE PADDY, IN PHOTOS.
Last weekend, INOV8 athlete set a new record on the Double Paddy Buckley Round.
James completed two laps of the 61-mile, 47-summit circuit in 50hrs 58mins, clocking up around 56,000ft of ascent in the process.
Photographer captured James’ incredible effort in the mountains of Snowdonia.
📖 Head to the link in bio to read our Q&A with James.
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👟 MUDTALON SPEED V2
01/04/2026
“It was absolutely savage.”
Last weekend, INOV8 athlete set yet another record on one of the UK’s toughest fell running challenges, completing the Double Paddy Buckley Round in a time of 50hrs 58mins.
We caught up with James as he recovered from his effort to find out how it went down in the Welsh mountains.
📖 https://www.inov8.com/blog/post/james-gibson-sets-double-paddy-buckley-round-record
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We are delighted to welcome Murphy Perry to the INOV8 team as our first full-time canine athlete.
Murphy is from strong trail running pedigree, with dog mum holding the Backyard Ultra women’s world record.
Over the coming months, Murphy will help design our upcoming MUTTTALON™ SPEED - designed with our NATURALFIT™ shape that works with the paw, not against it.
Good boy, Murph! 🐾
Brutal. fought the elements on his way to a new Double Paddy Buckley Round record.
This morning, the INOV8 athlete completed the second of his two laps of the 61-mile, 47-summit round in Snowdonia, Wales.
💪 Top effort.
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30/03/2026
This morning, completed the Double Paddy Buckley Round.
After running 21hrs 12mins for his first lap, he set off again in the opposite direction, straight into brutal conditions to complete the double.
Just over 29 hours later, he finished his second loop for an unofficial time of 50hrs 58mins - breaking the previous record of 52hrs 51mins by Ajay Hanspal.
Serious effort. Well done, James! 🙌
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💪 using all of his grit in the mountains of Snowdonia.
He’s currently attempting to set a Double Paddy Buckley Round record, taking on two laps of the 61-mile, 47-peak route in Wales.
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29/03/2026
⛰️ Another day in the Welsh mountains for .
The INOV8 athlete is attempting to become the first runner to complete the 122-mile, 94-peak Double Paddy Buckley Round in under 48 hours.
Keep it up, James! 👏
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Amid worsening conditions, is now on a second lap of the Paddy Buckley Round.
During the night he completed a first round in 21hrs 12mins, took a short rest then started it again, in the opposite direction 🤯
The Paddy Buckley Round is a brutal 47-peak mountain challenge in Snowdonia, Wales, that runners aim to complete in sub-24 hours.
James is aiming to become the first ever to run a Double Paddy Buckley Round in under 48 hours. The current record stands at 52hrs 51mins by Ajay Hanspal.
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The sun is setting in Wales as takes on his Double Paddy Buckley Round 💪
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