You can say exactly the same words…
…and land it completely differently.
It works for stand-up comedy.
It works for any kind of presentation.
Not just because of the words.
Because of where attention is directed.
We Are Funny Project
Stand up skill set. Stand out results. Coaching comedians and helping agency teams deliver ideas with clarity, confidence and impact. Public speaking. Confidence.
We show comedians ways to sharpen their craft and help creative teams strengthen pitching and how to enhance creativity. In 2025, We Are Funny Project expanded its mission: from empowering comedians to also coaching professionals and creative teams in the soft skills that make the biggest difference. Storytelling. Creativity. Presence. Timing. Listening. Thinking on your feet. Reading a room. Buil
14/03/2026
We Are Funny Project began as a place to explore the craft of stand up comedy and help comedians develop stronger material, confidence and stage presence.
That work continues. Through courses, coaching and resources we still support comedians who want to sharpen their thinking, writing and delivery.
Over time something else became clear.
The skills comedians develop through live performance are not only useful on stage. They are powerful communication tools that translate surprisingly well into the working world.
Stand up teaches people how to:
• think creatively and generate original ideas
• manage nerves under pressure
• establish fast rapport with an audience
• read the room and adjust in real time
• use body language, voice and timing effectively
• hold attention and make ideas memorable
And sometimes something even more valuable than laughter appears.
Levity.
The ability to bring perspective, lighten the atmosphere and help people reconnect when pressure or fatigue builds.
Because of this, We Are Funny Project now also works with agency and creative teams who want to communicate ideas more clearly in high stakes situations. Pitches. Client presentations. Important conversations where the thinking is strong but the delivery can wobble.
So today there are two strands to the work.
• support and education for comedians
• workshops for agency teams focused on storytelling, confidence and communication
Different audiences. The same powerful skill set.
If you are a comedian, you are still very much in the right place.
And if you work in a creative team or agency environment and want your ideas to land more effectively, you may find some of the thinking here useful too.
Thanks for being part of the journey.
Alfie
Hooking your audience... film makers have ways to do it.
Just like stand-ups can.
The good news, certain tactics work for any kind of public speaker.
What's good for stand-up is often great for business and, well, everything. Creativity. Communication. Even Clashing...
https://www.wearefunnyproject.com/for-agencies
It's an Oldie but a Goldie, for a reason. This one is stating an audience golden rule. True in stand-up, true in almost everything. Enjoy!
More (new) good stuff on the We Are Funny Project website.
Stand-up, public speaking, overlap. Just sayin'!
There's a load of new stuff on the We Are Funny Project website FYI.
Enjoy!
17/12/2025
14/12/2025
Stand-up skills for stand out results...
The skills of the comedian are far-ranging and highly applicable to businesses, especially creative enterprises.
Original thinking.
Standing out in the memory.
Building fast rapport.
Public speaking and much more.
Ideal for enhancing your culture.
Powerful for client engagement, potent pitching... and we have workshops for just these, with a whole range of you pick'n'mix elements.
For agencies | Humour-first L&D for creative agencies Humour-first learning and development, custom-built for creative agencies. Stand-up skill set. Standout results. For pitch teams, planners and creatives.
Here's a thing about mic technique... just in case you ever need technique with a mic 🥰
Here's a key tip from Stepping Forward In Stand-Up Comedy. Enjoy!
https://www.wearefunnyproject.com/course/stepping-forward-in-stand-up-comedy
04/12/2025
Just quotin'!
28/11/2025
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