Project AA

Call Directions Website Contact the business

Project AA Head coach at The Butterfly Tennis Club
Developing in High Performance🎾
MSC Sports Management?

Good vibes with good people 🖤🤟🏾🎾Laver Cup Edition 🔴🔵
27/09/2026

Good vibes with good people 🖤🤟🏾🎾
Laver Cup Edition 🔴🔵



27/09/2026

A touch of a magician 🪄🎾

Carlos Alcaraz making the ridiculous look easy. 🤯🤩



27/09/2026

Saves a match point… then finishes it in style. Different class. 🎾👏🏾

What a moment to witness live at the Laver Cup! 🏆🇪🇺





26/09/2026

Alcaraz takes the opener! 🔥 Team Europe strikes first 🇪🇺🎾




Activating the next generation at Surrey! 🎾🙌🏾Great fun delivering another LTA Activator Training at the University of Su...
24/09/2026

Activating the next generation at Surrey! 🎾🙌🏾

Great fun delivering another LTA Activator Training at the University of Surrey today!

The students were extremely engaged and really thought outside the box, which is exactly what I love about Activator Training. It’s about being creative, understanding your role as an Activator rather than a coach, and finding different ways to get people playing and enjoying tennis. A great stepping stone into the industry!

I’m enjoying my own development as a tutor too. With every course I deliver, I feel my delivery improving and I’m finding new ways to make the experience even more engaging. 📈

Another positive step in continuing to build our partnership with Surrey University and create more opportunities and pathways into tennis together! 🤝🏾





Another Activator Training in the books! 🎾✅Another great few weeks of delivering LTA Activator Training and getting more...
22/09/2026

Another Activator Training in the books! 🎾✅

Another great few weeks of delivering LTA Activator Training and getting more people activated and confident to bring tennis into their communities! 🙌🏾

Today was a special one with students from the University of Greenwich studying PE and sport-related courses. A real full-circle moment having studied sport at university myself, and now being able to share my journey, experiences and opportunities with the next generation.

Really enjoying this new chapter and helping more people see where getting involved in tennis can take them!

Big thank you to the LTA for continuing to provide me with these opportunities and trusting me to deliver the courses! 🙏🏾🖤




This time last week 🎓🖤I want to take a moment to give my brother Reece his flowers and celebrate an incredible achieveme...
21/09/2026

This time last week 🎓🖤

I want to take a moment to give my brother Reece his flowers and celebrate an incredible achievement, graduating from SOAS University of London with his MBA. 🎓👏🏾

For anyone who knows Reece and knows his story, this moment represents so much more than a qualification.

Reece is a true testament to everything his brand represents. He’s faced tough experiences and challenging moments throughout his journey, but he’s never allowed those moments to define who he is or what his future could look like. Instead, he’s continued to grow, create opportunities for himself and use those experiences as motivation to keep moving forward and build something meaningful.

To go from those early experiences to now standing as an MBA graduate is powerful. His journey is proof to others, particularly young people, that where you start does not have to determine where you finish.

That’s what makes Reece such an inspiration.

On a personal level, I’ve also been fortunate enough to experience the person behind the achievements. A brother, a mentor, and someone who has been a massive source of support for me; someone who keeps me grounded, encourages my ideas and genuinely wants to see the people around him win.

Even while navigating his own challenges, Reece continues to find the capacity to show up for others, and that says everything about his character. From his work within prisons, to youth mentoring, sports development and the wider community work he continues to be involved in, there are so many examples of him using his own experiences, knowledge and journey to positively impact the lives of others.

These aren’t just things Reece does, they’re a reflection of who he is. Someone who genuinely cares about creating opportunities, supporting others and helping people recognise the potential within themselves.

An MBA from SOAS is another chapter in an already powerful story, and I know there is so much more still to come.

Congratulations brother. 💐🎓🥂

Really pleased to share that I’ve been invited to join the LTA’s Inclusion & Diversity Advisory Group (IDAG) as a Shadow...
08/09/2026

Really pleased to share that I’ve been invited to join the LTA’s Inclusion & Diversity Advisory Group (IDAG) as a Shadow Member 🎾

This is a huge stepping stone in my own development, particularly in an area of the sport that I’m extremely passionate about.

The opportunity to be part of IDAG, learn from and shadow industry leaders and mentors, and gain greater exposure to governance and leadership within British tennis is something I’m really looking forward to.

I’m also excited to bring my own experiences and perspective to the group, contributing to important conversations around inclusion and diversity and ensuring that voices from grassroots and community tennis are represented.

A huge thank you to the LTA for this incredible opportunity. Looking forward to learning, contributing and getting started! 🙏🏾




07/09/2026

A star in the making. 🇵🇭⭐️🎾

It wasn’t to be this time, but Alex Eala continues to show all the signs of a future champion. 🏆

The game, the fight, the potential; the future is bright. ✨





Address

2D Camberwell Grove
London
SE58RE

Opening Hours

Monday 9am - 9pm
Tuesday 9am - 9pm
Wednesday 9am - 9pm
Thursday 9am - 9pm
Friday 9am - 5pm
Saturday 9am - 5pm
Sunday 9am - 5pm

Telephone

+447950405587

Website

Alerts

Be the first to know and let us send you an email when Project AA posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Project AA:

Shortcuts

Share

Category