World of Triathlon LIVE

World of Triathlon LIVE

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The UK's only Tri-Expo World of Triathlon LIVE is returning to Excel London on 10-11th April 2027!

A unique space to access the triathlon and multisport world.​

Tickets on sale now!

05/06/2026

It was fantastic to welcome The Triathlon Trust - the official charity of British Triathlon at our first World of Triathlon LIVE.

Their mission to encourage more people in to swim, bike and run perfectly reflects what this event is all about: growing the sport and making it accessible to more people.

With thousands through the doors across the weekend, it was a brilliant opportunity for organisations like The Triathlon Trust to connect with an engaged and passionate triathlon community.

Interested in exhibiting at World of Triathlon Live 2027?

We’d love to hear from brands, charities and organisations looking to be part of the next event.

🗓️ 10 & 11 April 2027

31/05/2026

Outlaw Half Nottingham: Round Up 🏊🚴🏃

A fantastic weekend spent with athletes, spectators, partners and brands at one of the UK’s most iconic triathlon events.

A huge thank you to everyone who stopped by to chat, take part and support our partners including and

See you at the next race!
📍Long Course Weekend, Tenby
📆26 - 28 June

29/05/2026

Welcome to Tri Highs - a new series from World of Triathlon LIVE bringing you some of the biggest stories, standout performances and inspiring moments from across the sport.

From WTCS Yokohama and the British Championships to incredible stories of endurance, resilience and community, there’s been a lot happening in the triathlon world this month.

If you love swim, bike, run then this series is for you! 🏊🚴🏃

Follow along for the next edition of Tri Highs

Let us know if you have a story you want us to tell for next month

28/05/2026

🚨NEW EXHIBITOR ALERT🚨

We're excited to announce the arrival of GU Energy UK to the show, one of the early pioneers of energy gels!

“At GU Energy, we're passionate about helping athletes perform at their best. World of Triathlon Live gives us the perfect opportunity to connect directly with triathletes, let them experience our products first-hand through sampling, and provide personalised advice on race fuelling. Those conversations and product trials are something you simply can't replicate through an online purchase.”

At the show you'll be able to sample the products first hand, but if you want to know more before then, check out the video ➡️

25/05/2026

Designed by women, for women.

Luca’s cycling brand is built around community - from beginner group rides to helping women step into triathlon. 🚴

After an inspiring weekend, she’s already confirmed she’ll be back next year.

Interested in exhibiting too? Get in touch if you would like to exhibit with us

🗓️10 & 11 April 2027

22/05/2026

🚨 Our ‘Welcome Back’ campaign continues to shine a light on the amazing brands returning for World of Triathlon LIVE 2027 and this one we are SUPER proud of! 🚨

TriDot Triathlon Training will be returning as our Headline Sponsor 🎉

Working with them this past year has been incredible, they are at the forefront of innovation and truly support our cause to grow the sport... We invited them to share their experience here’s what Jeff Booher CEO of Predictive Fitness had to say…

"Triathlon grows when athletes have access to the right information, the right community, and the right tools. That's exactly what World of Triathlon LIVE was built to deliver, and it's why we were proud to be the title�sponsor of its first edition"

And you can hear from Ben at this year's show on how their platform can help you...

21/05/2026

We’re excited to showcase the brands already back on board for the 2nd edition of World of Triathlon LIVE on 10–11 April 2027.

As part of our ‘Welcome Back’ campaign, we gathered their feedback, here’s what IHAMORA had to say…

"Exhibiting at the inaugural World of Triathlon Live was honestly such a great experience for IHAMORA 😊

It was so good to be part of an event bringing all things triathlon together under one roof, and you could really feel the energy and passion from the people there across the whole weekend.

One of the best parts for me was meeting other female founders and independent brands carving out their space in the sporting industry. Having those conversations, sharing experiences, and realising we’re not alone in this journey was genuinely reassuring and inspiring.

I also loved meeting so many triathletes, runners, and people wanting to get into movement and sport. Being around people pushing themselves, trying new things, and supporting each other was really special.

And honestly, seeing women connect with IHAMORA and react to the pieces the way they did was such a highlight for me ❤️

A huge well done to Stuart Walker and the World of Triathlon Media Limited team for putting together such a brilliant event. You brought the tri community together so well, especially for a first event.

Already looking forward to the next one 🙌🏽"

19/05/2026

We’re excited to showcase the brands already back on board for the 2nd edition of World of Triathlon LIVE on 10–11 April 2027.

As part of our ‘Welcome Back’ campaign, we gathered their feedback, here’s what had to say…

“World of Triathlon LIVE has been an amazing experience for us at Zone3. It has been fantastic meeting customers face-to-face, chatting with them, and helping people get into wetsuits for the very first time, I would say that is the main highlight.

Seeing happy customers leave with their first purchase has been incredibly rewarding and that is something you don’t get to experience without attending shows like World of Triathlon LIVE.

There’s been a real buzz around the event, it’s been busy throughout, with fantastic opportunities to engage with people in person, which is super rare these days."

18/05/2026

The ‘Welcome Back’ campaign rolls on as we celebrate the companies already confirmed for World of Triathlon LIVE 2027.

We asked them to reflect on their experience, here’s what had to say…

"It was an honour to be the official charity partner at World of Triathlon LIVE, and we're thrilled to be welcomed back in 2027. The event was a brilliant opportunity to connect with women interested in swim, bike, run and triathlon, welcoming so many into our community and building connections with partners across the industry who are committed to supporting more women and inclusion. We look forward to an even bigger 2027."

17/05/2026

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Location

Address


Excel London
London
SS91BW