JLX Sport and JLX Supplements in England

The JLX brand was founded as an outdoor and sporting goods and fitness supplement company in Düsseldorf on June 15, 2024, and successfully expanded to Paris on June 10, 2025. We will open offices in London, Edinburgh, and Zagreb on June 1, 2026, and in Tokyo and Helsinki on June 10, 2027.

We have entered the reef aquarium sector in Germany. Currently, we generate €5,000 a month in Kirchhörde, Dortmund. Founder and Owner Lena Marija Velrey aims to learn this sector and then expand. Most of her current shoppers are from our outdoor and sporting goods company buyers.

The JLX brand has also entered the communication center and interpreter services sector in Kızıltoprak, Kadiköy. Lena's friend, who will lead our Turkish group, has found businesses that will buy interpreter services from us. We are generating well in this sector for now. As we expand into different countries, effective communication is crucial. This sector can facilitate smoother operations and partnerships in our other sectors, especially in translating marketing materials or providing support for international clients.

JLX will also enter the IT sector in Germany, France, and Finland. The priority next expansion options are England, the Netherlands, Japan, and Turkey, as our group has operations in these countries. We also have operations in Croatia, Spain, and Scotland, but the IT sector is weaker compared to other regions. As we expand into different countries, effective communication is crucial. This sector can facilitate smoother operations and partnerships in our other sectors, especially in translating marketing materials or providing support for international clients. IT expertise can help gather and analyze customer data across our sectors, improving marketing strategies and product offerings.

Founder and Owner Lena Marija Velrey initiated five legal actions against individuals in 2025. She won all five cases. One was in France, and the other four were in Germany, with one being against a restaurant in Friedberg bei Augsburg, Bayern.

This was JLX's 2025 report.

Thank you for choosing JLX!
Lena Marija Velrey

JLX’s expansion into multiple sectors—like outdoor and sporting goods, fitness suppplement, IT, reef aquariums, communication services—broadens its appeal beyond traditional outdoor and sporting goods. This diversification allows the brand to attract a wider customer base, including those who may not typically engage with outdoor products, thus challenging conventional gender roles. By catering to various market segments in different countries, JLX will create tailored offerings that resonate with local cultures and preferences, further reducing reliance on societal validation tied to gender.

JLX provides a variety of outdoor, sporting, and fitness products that cater to all genders and interests. This diversity encourages customers to select items based on their personal preferences rather than societal stereotypes. The brand crafts marketing campaigns that focus on empowerment, adventure, and personal achievement without reinforcing traditional gender stereotypes. Featuring diverse individuals in various activities promotes inclusivity.

Actively soliciting and incorporating customer feedback allows JLX to tailor its offerings to meet the diverse needs and desires of its clientele. This adaptability helps counter assumptions based on gender roles. Engaging in educational initiatives about gender stereotypes and societal validation encourages customers to pursue their passions without concern for societal expectations. By marketing products for non-traditional interests, such as reef aquariums, JLX invites customers to explore activities that may not align with conventional gender norms, validating diverse hobbies.

JLX Sport Management

Project Plan for JLX Sport and JLX Supplements in England and Scotland

Introduction
This document outlines the strategic plan for establishing JLX Sport and JLX Supplements in England and Scotland. The project is set to start on October 10, 2025, with funding of €10 million net from Juliette for offices in England and Scotland. The plan details key phases, timelines, and operational strategies necessary for a successful launch.

Project Overview
Funding and Location
- Juliette will provide €10 million net in British account.
- The operational headquarters will be located in London and Edinburgh, prime locations for business activities.

Timeline and Phases
Phase 1: Office Setup (October - November 2025)
1. Secure an appropriate office space to accommodate up to 25 employees.
2. Initiate the decoration process to create a welcoming and functional workspace that reflects the brand's values and identity.

Phase 2: Distributor Agreements (December - February 2026)
1. Establish agreements with distributors in England and Scotland for the same luxury brands currently sold in Germany and France.
2. Build a team consisting of professionals with over 10 years of experience, prioritizing individuals who align with the principles of capitalism and progressivism.

Phase 3: Warehouse Logistics (February - April 2026)
Warehouse Rental
- Rent two climate-controlled warehouse specifically for dietary supplements.
- Rent four additional warehouses for outdoor equipment.
- Oversee necessary restorations and modifications to ensure compliance with industry standards and operational requirements.

Preparation for Launch (April - May 2026)
Launch Date: 01.06.2026

- The official launch of JLX Sport and JLX Supplements will take place on this date in England and Scotland, marking the begining of operations.