Ride Fire

Performance bikes, with no shortcuts. Every bike is refined for you, the rider. Join us, Ride Fire🔥

22/10/2026

As the seasons change and autumn arrives, why shouldn’t your bike?

Meet the Ride Fire Ignite RF/I.04… a class-leading custom build engineered to make every ride faster, sharper and more exhilarating.

T1000 carbon. Aero-optimised design. Race-ready geometry. Integrated carbon cockpit. Deep-section wheels. Built for speed, but with the stability and confidence to attack every corner, climb and descent.

Because when the conditions suffer and the leaves start to fall, there’s no excuse to slow down.

Autumn is here. Ignite it. 🔥

16/10/2026

🔥 The star of the show - RIDE FIRE INFERNO I.02

Custom built. Gold standard. Born from the bikes we raced on the world stage… then evolved for the next level.

Pure performance. No compromises.

Race-bred. Custom-built - plan your next build today. 🔥

13/10/2026

Next steps… Got the keys this morning!!! 👌 The new showroom and offices for RIDE FIRE Major Wheels and Scia Cycling 🤠🚴🔥 🍻 Launch party and ride-out early November 🚀 (so long as Bill gets the flooring down) 🙏

08/10/2026

THERE IS NO “PERFECT” BIKE

There is only the perfect bike for you.

Race?
Long-distance?
Climbing?
Fast club rides?
A bit of everything?

Your ideal build changes with how, and where you ride.

That’s why your Ride Fire will be specified around your requirements.

Groupset.
Wheels.
Tyres.
Saddle.
Cockpit.
Gearing.

Every component has a job.

And every choice changes how the bike feels beneath you.

Our job isn’t to sell you expensive parts.

It’s to help you build the bike that makes the most sense for your riding.

Don’t choose a bike from a catalogue.
Build your bike.

DM BUILD to start your Ride Fire conversation.

28/09/2026

Race-bred. Built to perform.

Meet the RideFire Ignite I.04 - an ultimate performance aero bike developed by professionals and evolved directly from the bikes we raced on the world stage.

Built using premium T1000 carbon and an advanced lay-up, every element of the Ignite I.04 has been developed with one goal: maximum performance without compromise.

At just 6.985kg fully loaded, including bottle cages, the Ignite I.04 combines lightness with serious aerodynamic efficiency.

Finished with SRAM RED AXS and Major DP1 wheels, it delivers a race-ready package engineered for speed, precision and control. Other custom options and bespoke builds available - every bike is built to fit.

World-class design. World-class manufacturing. World-class performance.

This isn’t simply a fast bike.

It’s the evolution of racing DNA.

14/09/2026

The Ignite RF/I.04 is the ultimate evolution of our performance cycle… born from the bikes we raced on the world stage, refined through competition, and developed without compromise.

We’re a British brand. We design and build bikes with one purpose: to deliver. Not simply against the road, the clock or the conditions, but against the competition.

Every Ignite RF/I.04 is custom built and individually fitted around the rider. Because when you demand more from yourself, you should demand more from your equipment.

No off-the-shelf compromise.
No one-size-fits-all philosophy.
Just a machine engineered around the discerning rider who knows exactly what they want… and expects it to perform.

British design. Race-bred DNA. Bespoke performance.

12/09/2026

The RIDEFIRE 100

🚨 ONLINE ENTRIES CLOSE TONIGHT 🚨

Discounted online entries close TONIGHT at 11:55pm!

The weather is looking good, so why not get one final summer hit-out in before the season starts to turn?

If you’re thinking about riding, now’s the time to get yourself entered. We’d love to see you there.

🚴 100km through the rolling lanes of Leicestershire & Northamptonshire

🧡 MS Society Donation included

💧 Mid-ride feed station

🍔 Food + beer/soft drink at the finish

🏁 Front-row access to the KLM Taxis Women’s GP & Riders Collective Men’s GP

🎉 After-party at The Dog & Gun

🎂 MS Society charity cake sale

🔢 Custom RideFire 100 number + reusable holder

There will be limited entry available on the day, but if you already know you want to ride, please enter online by tonight. It helps massively with planning numbers, catering, rider packs and everything else needed to make the day run smoothly.

📅 19 September

⏰ 10:30am

📍 The Dog & Gun, Walton

Enter online - https://www.britishcycling.org.uk/events/details/338145/Ride-Fire-100—In-Aid-of-the-MS-Society

The Riders Collective RIDE FIRE

04/09/2026

One build. One opportunity. 25% off.

We’re offering 25% off one custom Ignite RF/I.03 build in size 54.

And this isn’t about choosing from what’s already available.

Specify the bike you’ve always dreamed of. Your ideal specification. Your choice of components. Your vision.

Then let us take that idea and turn it into reality.

The Ignite RF/I.03 is built around performance, precision and individuality, and for one rider, this is the chance to create something truly personal, at 25% off.

One only. Size 54. 25% off. When it’s gone, it’s gone.

DM us to start your build.

28/08/2026

RACE PROVEN. ROAD TESTED. 🔥

Ride Fire was born from racing.

Our bikes are developed by riders with experience racing at UCI level, taking the demands of professional racing and translating them into high-performance machines built for real riders and real roads.

And what better place to put that performance to the test than on the roads of La Vuelta?

Climb the same roads. Take on the same descents. Feel the same gradients. Experience the terrain that has challenged the world’s best riders.

From the Ignite, engineered for speed, agility and aerodynamic efficiency, to the Inferno, developed to balance race-level performance with comfort and control, every Ride Fire is built with one goal:

Make every watt count.

Not built for the peloton alone.

Built for those who want to ride like they mean it.

21/08/2026

Ride Fire is more than a performance cycling brand. 🔥

We’re building a cycling community around the things that make riding truly special… performance, adventure, knowledge and shared experiences.

Yes, we create premium performance products for riders who demand more. But we’re also here to offer professional advice, practical tips and guidance to help you get more from your bike, your kit and every mile you ride.

And then there’s Club Ride Fire. 🔥

A community for owners, friends and like-minded riders who want to experience some of the most incredible roads and routes, both across the UK and internationally.

From iconic UK climbs and legendary roads to unforgettable riding destinations overseas, we bring the Ride Fire community together for professionally guided rides, carefully selected routes and exceptional cycling experiences.

It’s not just about where we ride.

It’s about who we ride with, what we learn along the way, and the memories we create together.

Ride Fire. Ride further. Ride together. 🔥

Address

Lutterworth

Website

http://ridefire.cc/

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