Lewis Potts - The Adherence Amplifier

And another one…

44-7 win, taking us to 3-0 this season.

The DL are dogs, and everyone ate today.

On to the next one.

Benny came to The Amplifier with a problem most coaches will recognise.

He could get clients results.

They’d lose the weight.

Then they’d put it all back on.

In his words:

“What I seen was happening with a lot of clients was that they were losing weight and then didn’t have the tools or know how to keep that off.”

“So they’re on this cycle of losing weight, piling it back on.”

That cycle was the thing he was desperate to break.

Because getting someone an initial result is one thing.

Getting them to keep it, and actually change their life, is a different skillset entirely.

It’s the skillset nobody teaches you.

Benny put the work in, and here’s what happened:

“The tools that Lewis had provided, I was able to implement them straight away and clients loved it off the bat.”

“I noticed a huge shift in terms of their motivation, in terms of their clarity, and what they’re trying to achieve.”

When your clients stop chasing a quick fix and start treating this as a lifelong thing, they stay.

They get better results.

They refer their mates.

Your retention goes up, and your business stops feeling like a leaky bucket.

Benny again, on what it’s done for him:

“It’s been a game changer in terms of client retention and feedback from clients.”

And the bit I appreciated most:

“Lewis is Lewis. He is exactly as he is on the tin.”

Can’t argue with that ha.

If you’re a coach who can get clients but watches them drift off after a few months, that’s not a lead problem.

It’s the exact thing Benny fixed.

His verdict:

“It’s a small investment for the return that you’ll make off it, both for your coaching as a whole and for the benefits that your clients will get from it.”

“I couldn’t recommend it highly enough.”

Cheers Benny.

Most coaches are brilliant instructors.

They write great plans, deliver solid programs, and know their stuff inside out.

And for a lot of clients, a lot of the time, that’s exactly what’s needed.

But at some point in most coaching relationships, something changes.

Your client already knows what they should be doing.

They’re just not doing it.

When that happens, another plan isn’t the answer.

More advice isn’t the answer.

Better instructions aren’t the answer.

That’s the moment coaching actually starts.

Knowing when to make that switch, and how to ask the right questions when you do, is one of the most underrated skills in this industry.

If you want 50 questions you can use with clients who are stuck, comment QUESTIONS and I’ll send them across.