Optimum Coaching - Cheri Sim

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Optimum Coaching - Cheri Sim

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Helping busy women lose fat, build confidence & create a routine that actually fits their life 🤍
Science-backed coaching, strength training & accountability for long term results ✨
Founder of Optimum Coaching | Mum | Online Coach

06/10/2026

I get told “it’s easy for you” more than you’d think…but trust me, it isn’t 😂

I don’t wake up every morning desperate to train. I don’t always want the balanced meal. And being pregnant, of COURSE there are days I want to give in to every craving and eat whatever I fancy 😂

Add a toddler, running a business, pregnancy, a home and just LIFE into the mix…motivation definitely isn’t there every day.

The difference is I don’t rely on motivation. I rely on routine.

I know when I’m training. I plan my food. I keep my workouts realistic. I make adjustments when I need to. I enjoy the foods I fancy without letting one choice turn into a whole day/week of “sod it”.

And some days I genuinely need to rest, so I do.

Discipline isn’t finding it easy. It’s doing what you said you’d do even when it would be easier not to.

You can struggle AND still be consistent. 🤍

If you’re fed up of constantly waiting for motivation and “starting again Monday”, apply for 1:1 coaching via the link in my bio ✨

04/10/2026

Consistency during pregnancy looks VERY different for me 🤰🏽✨

Some days I have loads of energy. Other days? I am absolutely KNACKERED 😂

Pregnancy fitness isn’t about forcing yourself to train exactly how you did before. For me, it’s been about adapting.

Right now I’m strength training 4x a week, 2 upper, 2 lower, with sessions around 30 minutes. I adapt exercises as my pregnancy progresses and if I need more rest, I take it.

My first trimester definitely humbled me 😂 but instead of stopping completely, I adjusted what consistency looked like.

You don’t need to do MORE. You just need to find what’s realistic for you and your pregnancy. 🤍

And of course, training during pregnancy should always be individual to you, speak to your midwife/healthcare professional if you’re unsure about what’s appropriate for you.

03/10/2026

A little life reset + a VERY overdue hair refresh 💇🏽‍♀️🤎

Why is putting clothes away genuinely a never-ending job?! 😂 But there’s something about a tidy house that instantly makes my brain feel 10x clearer.

Coffee, lower body session, high-protein smoothie and then the main event…HAIR DAY ✂️ thanks 🤍✨

20 weeks pregnant and I’m really appreciating the little things that make me feel like me. Sometimes a fresh haircut and a couple of hours doing something for yourself is exactly the pick-me-up you need 🥹

Then home to hubby’s steak salad + a family dog walk 🤍

Just a very normal, very wholesome day in my life right now 🫶🏽

01/10/2026

PREGNANCY SERIES 🤰🏽 | You don’t need to “eat for two” or stop moving just because you’re pregnant.

Especially within South Asian culture, I feel like pregnancy can come with SO many opinions 😂

“Don’t lift that.” “You need to rest.” “You’re eating for two now.” “You shouldn’t be doing too much.”

But for an uncomplicated pregnancy, staying active is encouraged and you don’t need additional calories during the first two trimesters, with NHS guidance recommending around 200 extra calories per day in the final trimester.

I’m currently in my second trimester and I’m still strength training 4x per week, 2 upper, 2 lower - with shorter 30-minute sessions that I adapt as my body changes.

I’m also still paying attention to my nutrition. Not because I’m trying to avoid pregnancy weight gain, gaining weight is a normal and necessary part of pregnancy, but because I want to make sure I’m actually fuelling myself and baby properly.

Pregnancy doesn’t automatically mean abandoning all the habits you had before.

Sometimes they just need to look a little different. 🤍

Every pregnancy is different. Always follow advice from your own maternity/healthcare team and modify activity where medically indicated.

Qualified Pre & Postnatal Coach Apply for 1:1 coaching via the link in my bio 🤍

30/09/2026

Happy birthday to my husband, my best friend, the BEST daddy to our girl & our little baby still cooking…and my permanent bed sharer 🤍😂

Thank you for being the most amazing husband and daddy, for looking after us, making us laugh and being my person through absolutely everything.

Elia is the luckiest little girl to have you as her daddy and I already know this little one is just as lucky 🥹🤍

So grateful I get to do life with you…raise our babies, build our businesses, chase big goals and create this life together 🤍

We love you more than you know.

Happy birthday Dunc 🤍🎂

26/09/2026

Pregnancy doesn’t automatically mean you need to stop training 🤰🏽

Something I hear a LOT is, “I’m pregnant now, so I’ll get back into the gym once I’ve had the baby.”

But for most uncomplicated pregnancies, staying active is encouraged and if you were strength training before pregnancy, you can often continue with the right adaptations.

The goal just changes.

For me, training right now isn’t about PBs, pushing to my limits or trying to change my body. It’s about maintaining my strength, supporting my changing body and keeping a routine that makes me feel GOOD.

And yes, that includes training my core. Pregnancy doesn’t mean your core becomes off-limits. It means being smarter with exercise selection, breathing, pressure management and adapting as your bump grows.

The reality is, postpartum doesn’t suddenly give you loads of free time to “start again” 😂. You’re recovering from birth while navigating feeding, sleep deprivation, hormones and an entirely new routine.

So where it’s safe for you to do so, pregnancy doesn’t have to be a 9-month pause from movement. Your training can evolve WITH you.

I’m a Pre & Postnatal qualified coach and I’ll be sharing much more of my own pregnancy training alongside practical education around staying strong through pregnancy, postpartum and mum life. 🤍

Follow along for realistic pregnancy training, education & real mum life.

*Every pregnancy is different. Always follow advice from your midwife/doctor and seek individual guidance if you have complications, symptoms or have been advised to modify or avoid exercise.*

26/09/2026

Pregnancy doesn’t automatically mean you need to stop training 🤰

Something I hear a LOT is, “I’m pregnant now, so I’ll get back into the gym once I’ve had the baby.”

But for most uncomplicated pregnancies, staying active is encouraged and if you were strength training before pregnancy, you can often continue with the right adaptations.

The goal just changes.

For me, training right now isn’t about PBs, pushing to my limits or trying to change my body. It’s about maintaining my strength, supporting my changing body and keeping a routine that makes me feel GOOD.

And yes - that includes training my core. Pregnancy doesn’t mean your core becomes off-limits. It means being smarter with exercise selection, breathing, pressure management and adapting as your bump grows.

The reality is, postpartum doesn’t suddenly give you loads of free time to “start again” 😂. You’re recovering from birth while navigating feeding, sleep deprivation, hormones and an entirely new routine.

So where it’s safe for you to do so, pregnancy doesn’t have to be a 9-month pause from movement. Your training can evolve WITH you.

I’m a Pre & Postnatal qualified coach and I’ll be sharing much more of my own pregnancy training alongside practical education around staying strong through pregnancy, postpartum and mum life. 🤍

Follow along for realistic pregnancy training, education & real mum life.

*Every pregnancy is different. Always follow advice from your midwife/doctor and seek individual guidance if you have complications, symptoms or have been advised to modify or avoid exercise.*

25/09/2026

20 weeks pregnant 🤰🏽 and this pregnancy feels SO different to my first.

When I was pregnant in 2023, I was nowhere near as intentional with how I trained my body through pregnancy.

This time around, I’m actively training FOR pregnancy, not just exercising while pregnant.

As a qualified Pre & Postnatal Coach, I understand so much more about how to adapt my strength training, train my core appropriately and work WITH my changing body.

And I can genuinely feel the difference. My core feels so much stronger at 20 weeks than it did during my first pregnancy, and I feel stronger and more confident in what my body is capable of.

Growing up in a South Asian family, a lot of the traditional advice around pregnancy was very much “rest, take it easy and eat whatever your body wants, you’re eating for two.” 🤣🤰🏽

But pregnancy doesn’t automatically mean we need to stop moving or double our food intake.

For an uncomplicated pregnancy, staying active is generally encouraged and according to RCOG guidance, you don’t actually need additional calories during the first six months of pregnancy. It’s only in the final 12 weeks that around 200 extra calories per day are recommended, roughly the equivalent of two slices of toast.

Obviously pregnancy is NOT the time to be restricting or chasing fat loss either. For me, it’s about fuelling my body properly, eating a balanced diet, continuing to strength train safely and maintaining as much strength and function as I can while my body does something pretty incredible. 🫶🏽

Every pregnancy is different and training should always be adapted to YOU, but I’m really enjoying documenting what a strong, active pregnancy can look like this time around. 🤍

Qualified Pre & Postnatal Coach | Mum | 20 weeks pregnant 🤰🏽

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https://optimumonlinecoaching.com/

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