Behind Sport

Another week where sport, culture and investment collided.

From Jordan x Brazil and Apple’s F1 push to women’s football investment and Nike’s After Dark Tour announcement, there was no shortage of movement this week.

Anything catch your eye this week? 👀

Most fans watch the match.

Scott Groutt () captures the story around it.

As lead photographer at , his job begins hours before kick-off - documenting the moments fans never see.

From dressing room preparations to pitchside action and everything in between.

Swipe to go inside the life of a Ligue 1 club photographer.

Full Industry Insider via the link in bio 📸🔥

The new season is here - and so are the people capturing it 📸

This edition spotlights some of the photographers and videographers documenting in ways that deserve your follow 🏎️💨

Which event or sport should we spotlight next? 👀

Formula 1 is back and we’re bringing a special motorsport edition of Industry Insider 🏁

Photographer Antoine Lapeyre shares what life behind the camera in the paddock really looks like - from 12–15 hour days shooting and editing to the relationships that helped him break into one of the most competitive roles in sport.

Swipe to see some of ’s incredible work and key quotes from the feature.

Read the full story via the link in bio 🌟

Another busy week across sport, culture and product.

This week, we saw:

- adidas drop Lamine Yamal’s new signature F50 boots
- JD Sports and Nike launch a campaign featuring Louis Theroux
- KSI become a shareholder at Dagenham & Redbridge
- LALIGA announce its first retro matchday

What stood out to you?

Jordan Guard was born into elite sport.

With both parents representing their country in squash, competition was part of life from day one.

After representing Wales herself, Jordan saw first-hand the gaps that still exist in women’s sport.

Today, she’s working to change that as the founder of the Women’s Sports Alliance.

In this Industry Insider feature, she talks about:

🔘 building something from the ground up
🔘 backing yourself in the room
🔘 why women’s sport must be treated as a serious commercial investment

“If we want women’s sport to scale properly, we have to treat it like an investment category, not a side project.”

Read the full story via the link in bio 📲

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A global week across partnerships, platforms and activations.

This week, we saw:
- McLaren Racing partner with Etihad
- The Premier League move into DTC
- Snoop Dogg make his first visit to Swansea City
- Plus much more 👉

What stood out to you over the last seven days?

Elite athletes. Short deadlines. Global audiences.

base is operating at serious scale - but keeping things nimble.

Read our full Q&A with founder Gaurav Kumar via the link in bio to find out how they’re doing it.

There’s so much talent behind the lens at the Games, we had to come back for another round 📸

Here are more photographers that captured the Winter Olympics that deserve your follow 👏

Which sport should we spotlight next? 👀

A busy week across partnerships, infrastructure and long-term strategy.

This week, we saw:
- The Jamaica Bobsled Team partner with Airbnb
- Stoke City unveil their new training facility
- PSG drop their latest fashion collaboration
- The Premier League begin to explore centralising pitch-side advertising

What stood out to you over the last seven days? Anything we missed? 👀