Jen Oliver Fitness

Training gets sold to women as a way to change their bodies. Lose weight. Burn calories. Tone up. Fit into the jeans. And I’m here for that, there’s nothing wrong with wanting to look different.

But I want women to get so much more from training than a smaller body. I want you to know what it feels like to get stronger. This is where it changed for me.

To have more energy for your actual life. To walk into a gym knowing exactly what you’re doing. To realise your body is capable of far more than you gave it credit for. And to have something that’s yours when work is mental, family life is chaos and your head is full of everyone else’s s**t.

Because yes, bodies change. But so does the woman living in it. That’s the bit I care about most. For you to feel strong, confident and capable.

I currently have spaces available for 1:1 coaching inside The VITAL Method™, personalised training, nutrition, habits and accountability built around your life.

If you want to lose fat, we can work on that too.

But we’re not stopping there.

We’re building a stronger, fitter, more confident version of you that you actually get to live your life in.

DM me VITAL and let’s talk. 🧡

Still trying to work out how to make padel and coffee a legitimate career choice 🎾 🤣

My elbow and ability may be an iodine, but we can dream 🤣🤣

Some days you’ll be motivated. Most days you’ll be tired, busy, stressed, have 400 other things to do and really cannot be arsed to get changed let alone head to the gym.

Nobody wants to hear you don’t need to feel motivated to do it anyway. Motivation is great when it turns up, first few weeks you’re on that something new high, but it’s short lived which is why it’s unreliable as f**k.

The women who make progress aren’t permanently motivated. They build boring habits. They make commitments to themselves. They stop negotiating with themselves every time they don’t fancy it.

But there is a but, there’s a difference between genuinely needing to rest and simply not being arsed. Learning to tell the difference is part of the skill.

Sometimes you need to borrow a bit of motivation from someone else.

A gym date with a mate.
A message from your coach.
Someone in the group posting that they’ve trained when you were about to sack yours off.

That matters.

VITAL isn’t a bunch of perfect fitness women smashing every target every week. It’s real women like you, with jobs, kids, stressful weeks, s**t nights’ sleep and days where they’d much rather sit on the sofa
Eating a bag of Doritos.

We show up. We adapt when we genuinely need to. And we cheer the f**k out of each other while we do it.

You don’t have to do this alone.

🧡Want women in your corner and a coach who knows when you need a push and when you genuinely need the plan changing? DM me VITAL.

3 September 1:1 spaces available.

I’ve been a bit overwhelmed recently. I’ve been stressed and I don’t think we normalise this enough.

I’m a working mum running two businesses, and sometimes I don’t always practise what I preach.

Anyone that knows me will tell you I thrive on being busy. I’m also not very good at being bored. 😂 But sometimes that also comes with less helpful ways of coping with stress.

For me, apparently, that’s pulling my bloody eyelashes out.

It’s called trichotillomania a recognised mental health condition where someone has recurrent urges to pull out their hair. For me it’s my eyelashes, and it tends to rear its head when I’m particularly stressed or overwhelmed and tired!

And it’s my sign that I need to slow the f**k down for a sec. So today I’ve taken the day off work. Not a “day off” where I secretly do six hours on my laptop.

An actual proper one. I’ve had a Spanish lesson. Dropped Otto at Aunty Charlie’s for a sleepover and travelled down for Harry’s tournament tomorrow. Nice hotel. Nice food. Maybe a glass of wine later. And just switching off a bit.

Because knowing how to look after yourself and actually doing it when life gets busy are two very different skills.

And yes, apparently even the coach needs reminding sometimes.

There’s no grand lesson here.
No five-step morning routine.
No pretending I’ve got everything perfectly balanced.

I’m just f**king tired and I need some space.

So I’m taking it. Take a second and have a check. Do you need one too?

If I could make every woman over 35 do one type of exercise, it wouldn’t be cardio. It would be strength training, but before anyone starts cardio is bloody brilliant.

Walk. Run. Cycle. Play padel. Do whatever gets your heart and lungs working and something that you actually enjoy.

We need both, whatever anyone tells you but strength training gives us something cardio alone just can’t.

It gives your body a reason to build and maintain muscle and strength. And as we get older, that matters.

Not because you hit 35 and suddenly start falling apart. Absolutely f**k that narrative.

Because the muscle and strength you build now contributes to the body you get to live in later. A body that can lift heavy s**t can get off the floor. Can carry the shopping. Can play sport. Can keep up with your kids. Stay independent.

And because this also matters, look good too. Aesthetics are allowed. They’re just not the only reason I want women lifting weights.

I don’t want us training to become smaller versions of ourselves. I want us building bodies that are stronger, fitter and more capable for as long as possible.

If you’re a woman 35+ and strength training still isn’t part of your week, what’s stopping you?