15/09/2026
“Why is Fruci Fit for women 40+?”
The short answer?
In 2008 when I first did a bit of personal training in a gym, I noticed that some women would happily do strength exercises with me as their PT.
Then I would ask how they got on by themselves.
Often the answer was:
“I didn’t do them. I just used the cross trainer.”
They often did not feel comfortable doing strength work amongst the kids, lots of fit people or lots of men in the gym.
And that matters because strength training can help with strength, fitness, body shape and bone density.
^^ your health!
Then I trained someone who experienced a panic attack in a gym.
It was a nice hotel gym, but it still did not feel like the right environment for her.
We started training at home with minimal equipment.
She became more consistent and got better results.
A simple workout she could actually do consistently was more useful than a brilliant workout she only did occasionally.
Over time, we started bringing women together.
Women in their 40s, 50s, 60s, 70s and 80s.
And that became Fruci Fit.
It sounds simple, but there were lots of ups and downs. Empty sessions, no one turning up and doubts.
I just focused on getting results, like Cassie did, who first came to us in a mobility scooter.
Another key part?
The sessions can be coached for the women we work with.
Our Q&As can focus on strength, bone density, menopause, aches, pains and staying fit for life.
People are often at similar stages of life too.
Children growing up or maybe leaving home.
Grandchildren.
Caring for parents.
Wanting to feel strong and confident again.
And the community and support make it what it is.
It is not about making exercise easy.
It is about creating the right environment to help you show up, build confidence and progress at your pace.
Our next £10 7 Day Trial starts Monday 21st September.
You can try up to three coach-led sessions in Marlborough, Chippenham, Devizes or from home.
Message or comment “TRIAL” and I’ll send you the details.
Matt