09/10/2026
Your business does not have to be big before people can trust it.
Tunde and Emeka both run small fashion businesses.
They both sell good clothes.
They are both still growing businesses.
But Tunde has clear prices, responds to messages properly, sends invoices, keeps customers updated, delivers when promised, and asks customers for reviews.
Emeka also has good products, but his prices are not always clear, messages sometimes go unanswered for days, delivery dates keep changing, and there is very little evidence of satisfied customers' experience.
If you were Emeka's customer, who would you trust more?
That is the point.
Credibility is not always about the size of your business.
It is simply about how you present your business.
It is possible;
Tunde is still be working from home.
He still be doing most things himself.
He may not have a huge following on social media.
But he is already building trust.
That trust comes from simple things he is doing;
clear communication
keeping promises
good customer service
proper records
testimonials
consistent and presentation of the business
making it easy for people to understand what you offer
As a small buiness owner, you do not need to wait until you have an office, a big team, or thousands of followers before you start looking credible and build trust.
Start building trust with the business you have now.
This will make people discover you while you are still small.
But my question is:
When they discover you, will your business give them a reason to trust you?
゚viralシ ゚
゚
Dr Bim
Lecturer in Business, UK | Small Business Consultant | Career & Global Opportunities Coach