Madison Clothing

Lightweight feel. Serious protection. Ready for a weekend on the trails.

Discover more about our new RHEON Flux and DTE pads on our site 🔗https://brnw.ch/RHEONprotection

Gravel rides demand more from your hands than you think. Long hours, rough terrain, changing conditions. The right gloves make all the difference.

From reducing vibration and hand fatigue to improving grip and control when the trails get loose, a solid pair of mitts keeps you comfortable and confident from the first mile to the last.

The Madison Flux Ergonomix Trail Mitts are built to handle it all with lightweight comfort, responsive feel, and all-day support on every ride.

Take a closer look via the link in bio 🔗 https://brnw.ch/FluxMitts

No extras, just the right details.

Our new Flux bibs are made with Lycra Sport™ to keep the fit close and supportive, with a higher cut for added stability on the bike.

Wide mesh straps handle airflow without creating pressure points.

Inside, the Elastic Interface® chamois uses dual-density foam and variable thickness for support where you need it, without bulk. Quick-drying, high-wicking, and made from fully recycled, certified materials.

Take a closer look 🔗https://brnw.ch/FluxEITBibShort

It’s been a big weekend of racing for Smurfit Westrock Cycling Team at the Sportland Niederösterreich Women’s Tour 🇦🇹

Leila Gschwentner delivered a standout performance, retaining the Best Austrian Rider jersey from Stage 1 and finishing strong with a well-paced climb to secure 7th overall on GC after four demanding stages.

A fantastic team effort all around 👏

Bank holiday miles just hit different when the sun shows up.

The perfect moment to put our SS26 range to use exactly as intended - lightweight, breathable and ready for every extra hour in the saddle.

Make the most of it! Shop the collection 🔗 https://madison.cc/

Make a statement every ride.

The new Crypto Dark Tortoiseshell bring oversized style and serious performance, with 3 interchangeable lenses to match any condition.

From bright sunshine to low-light trails, you’re always dialled in.
Lightweight, durable, helmet-friendly.

Built for the road, ready for the trail. Take a closer look - https://brnw.ch/CryptoTort

The clocks may have put us in British Summer Time but the weather knows exactly how to keep us on our toes.

Our Roam collection has everything you need to build a solid foundation and layer up accordingly with packable jackets and gilets which you can stash into your back pocket or frame bag.

Don't get caught out, head to www.madison.cc for a closer look!