Madison has been a leading brand in the British bicycle industry since 1977.
Using their substantial market experience Madison saw the requirements of a select range of products in the British bicycle market. Through technological development and market research Madison have released a range of products that not only meet but exceed the market requirements.
09/08/2026
There's usually a reason the best trails start by pointing uphill.
No rush.
No agenda.
Just a good trail, a view worth stopping for and a descent that's about to make the climb feel like a distant memory.
📸 Krolltang
07/08/2026
Whether you're riding road, gravel or MTB, our 'summer 26 collection has all the bases covered for every type of rider.
It's what we do. Visit www.madison.cc and shop our latest ranges.
The best bib shorts aren't the ones you notice.
They're the ones you forget you're wearing after four hours in the saddle.
Premium Italian fabrics.
EIT chamois.
Support where it matters.
Comfort that lasts from café stop to final climb.
Designed to keep you focused on the ride, not your kit.
Shop now - https://brnw.ch/FluxEITBibShort1
03/08/2026
Bright sunshine, deep woodland, back into the open. Your eyes adjust naturally, now your eyewear can too.
Hypershift photochromic lenses react rapidly to changing light, helping you stay focused wherever the ride takes you.
Take a closer look - https://brnw.ch/Hypershifts
01/08/2026
British summers keep us guessing. Your riding kit shouldn't.
What's always in your pocket before you roll out?
👇 Tell us below.
The best rides often start with a rough plan, turn down a lane you've never ridden before and end somewhere completely unexpected. That's the beauty of gravel.
Built for long days, changing terrain and the freedom to keep exploring, our Roam collection is designed to keep you comfortable wherever the ride takes you.
Explore our Roam collection - https://brnw.ch/SS26Roam
27/07/2026
Monday isn't the end of the weekend. It's where the planning starts all over again. New roads, familiar faces and another excuse to get out on two wheels.
Pc: ZF Media
22/07/2026
Good rides are made even better with the right kit.
Lightweight, breathable and built to move, the Women's Flux Trail Jersey keeps you comfortable from the first climb to the last descent, so all you need to think about is the trail ahead.
Here's Polly making the most of the Welsh sunshine. ☀️
Discover the Women's Flux collection via the link 🔗 https://brnw.ch/FluxWmnsSS26
17/07/2026
One minute you're riding in full sun. The next you're dropping into the trees.
With Hypershift, your eyewear keeps up. The enhanced blue photochromic lens reacts in as little as three seconds, adapting to changing light while HD optics boost contrast and reduce distortion, helping you stay focused on every root, rock and line choice.
Because on fast summer rides, the only thing that should be changing is the trail.
Discover the new limited-edition Hypershift range via the link - https://brnw.ch/1Hypershift