24/09/2026
As expected, the club has announced Coca-Cola as their new official Soft Drinks Partner and Presenting Partner of St. James' Stack on Gallowgate.
It's on a multi-year deal and, as reported, builds on the club's new ambitious commercial momentum by bringing one of the world's most recognisable brands onboard to connect with the club's global fanbase and a new generation of consumers.
They say there's a shared ambition to supercharge the Matchday experience both in-person and digitally by blending football with music and culture.
Coca-Cola, as the Stack's official Presenting Partner, aims to change it into the epicentre of fan activity through exclusive live music performances, immersive interactive fan zones, game-day giveaways and VIP Matchday experiences throughout the season.
What do you make of our latest commercial sponsor? Comment now! 👇🏻