Hustle

Week 3 update.

Today we started work on the bespoke wall ball target area.

While moving in all the timber, I caught up with member and project lead Charlie from Hodson & Co.

I genuinely believe that people come into your life at the right time. Building something like this takes a lot more than money. It takes good people who care about what you’re trying to create and are willing to get behind it.

Charlie is one of those people.

From day one, he’s shared the vision, offered ideas, rolled his sleeves up and helped turn plans on paper into something real.

It’s easy to focus on the walls, equipment and building work, but projects like this are really built by the people behind them.

Excited to see this area start taking shape over the next few weeks.

Build update at Hustle.

Everything we build at Hustle comes from reinvesting back into the business and, in many cases, getting help from members who have skills and experience in building, decorating, electrical work, flooring and more.

What makes me proud is that this isn’t just a business project, it’s a community project.

People are giving up their evenings, lending a hand, sharing advice and helping bring this vision to life because they genuinely care about what Hustle stands for.

We’re still a long way from the finished product, but each week it looks a little more like the vision.

The classes people tend to enjoy least are usually the ones that repeat.

Not because they’re bad sessions, but because pacing work and steady efforts don’t always give you the same buzz as going flat out for 45 minutes.

But for HYROX, this is the stuff that matters.

Our Erg & Threshold sessions are all about building your aerobic base, learning how to control your pace, recover quicker and keep moving without constantly redlining.

A lot of people train HYROX too hard all the time. The best athletes are normally the ones who stay calm, consistent and efficient.

It might not always feel like the most exciting session in the moment, but this is where real endurance gets built.

A lot of people start training to change how they look, but the biggest impact usually comes from how it makes you feel.

More energy.
Better mood.
Less stress.
Clearer head.
More confidence.

When training becomes about feeling stronger and mentally better, it stops feeling like punishment. You stop obsessing over the scales and start appreciating what your body can actually do.

And usually, when you focus on feeling good first, the physical changes follow anyway because you stay more consistent, recover better and build healthier habits naturally.

Training should improve your life, not take it over.

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A lot of men don’t sit down and openly talk about how they’re feeling. But they will stand side by side with someone at football, in the gym, on a run and slowly open up over time.

One of the missions behind Say It Lad is to get that message into football grounds up and down the country because football is one of the few places where men consistently come together every single week.

And when you think about it, football culture has always been built around emotion. The highs, the lows, the release, the belonging, the identity. Yet a lot of men still struggle to talk about what’s happening in their actual lives outside the stadium.

That’s why spaces like football clubs can have a real impact.

At Hustle we see it all the time. People come in for the training. but what often keeps them coming back is the people around them. The conversations before class. The check ins after sessions. Someone noticing you’ve gone quiet. Someone asking where you’ve been if you disappear for two weeks.

A lot of men don’t want therapy language. They don’t always know how to explain what they’re carrying. But give them a walk to the ground, a training session, a coffee after class or a run with mates and suddenly conversations happen naturally without pressure.

That’s probably why communities like local football clubs and gyms have become such important spaces for men over the last few years. They give people connection without forcing vulnerability. The openness tends to come after the trust is built.

Mental health awareness week is important, but for us this stuff has to exist all year round because the struggles people carry don’t disappear after one week ends.

It’s Mental Health Awareness Week so we wanted to sit down with the guys from SAY IT LAD and go a bit deeper into what they do and why they started this journey in the first place.

At Hustle, mental health has always been a huge part of what we stand for. It’s not something we talk about for one week and then forget about. We see every single day how training, routine, community and conversation can genuinely change people’s lives.

Sometimes the gym is the only place people get an hour to themselves. Sometimes it’s the first place people feel part of something again. Sometimes it’s where people finally open up.

That’s why conversations like this matter.

This episode goes beyond surface level chat and looks at the reality of what a lot of men struggle with behind closed doors, why so many keep things in, and the impact simply talking can have.

If this conversation helps even one person feel less alone, then it’s worth having.

To watch the full episode head over to our YouTube channel and search Hustle x Say It Lad.



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When you tell them it’s burpees if you stand still between rounds.
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