Sportlink Specialist Sports Ltd

Looking for one pair of running shoes? Make it a good pair. 👟

The new Mizuno Wave Rider 30 has just landed at Sportlink.

This is the kind of shoe that quietly becomes a favourite. The pair you keep reaching for whether you’re heading out for easy miles, building towards a race or ticking off your weekly long run.

And if you’ve been thinking about treating yourself…

⚽️ Wear your colours. Save 20%. ⚽️

This weekend, wear the colours of any World Cup nation into Sportlink and receive 20% OFF your purchase.*

The perfect excuse to get the Wave Rider 30 on your feet.

Who are you backing this World Cup? Let us know below 👇

📍 Sportlink, Taverham

*In-store only.

WEAR YOUR COLOURS. SAVE 20%.

The World Cup is here and we’re celebrating at Sportlink this weekend.

Simply come into the shop wearing a shirt, top, cap or any item linked to a World Cup nation and you’ll receive 20% OFF your purchase.*

Whether you’re backing England, Scotland, Brazil, Argentina, Australia or any other World Cup nation, we’d love to see your colours.

From running shoes and race kit to nutrition and accessories, it’s the perfect opportunity to pick up what you need and save while you’re at it.

Wear your colours. Save 20%.

Who are you supporting this World Cup?

Let us know in the comments.

📍 Sportlink, Taverham

*In-store only. Starts today and runs through weekend.

PUMA HAS ARRIVED AT SPORTLINK

We’ve got some exciting news…

PUMA is now officially on the shelves at Sportlink! 👟

Our first delivery has landed, featuring the hugely impressive Puma Deviate Nitro Elite 4 and Puma Deviate Nitro 4 - two shoes that have been making serious waves in the running world thanks to their combination of speed, comfort and outstanding value.

The Deviate Nitro Elite 4 is built for race day and chasing PBs, while the Deviate Nitro 4 is a versatile option that can handle everything from tempo sessions to long runs and racing.

We’ve been eager to get our hands on Puma’s latest running shoes for some time and we’re delighted to finally be able to offer them to Norfolk runners.

And we’re not stopping there…

We’re already working on bringing in the Puma Deviate Nitro Pure in so watch this space

Pop into the shop, try them on and see what all the fuss is about.

What better way to celebrate a birthday than with a fresh pair of running shoes?

Paris marked her special day with a visit to Sportlink and, alongside Adrian, left with some brand-new HOKA shoes ready for plenty of miles ahead.

Whether you’re chasing a PB, training for your next race or simply enjoying getting out the door, the right shoes can make all the difference.

We hope our friends from Dersingham Runners enjoy their new wheels and have many happy miles ahead in them!

Happy Birthday, Paris, and thanks to both of you for choosing Sportlink. 🙌

Nobody ever comes back from a run and says…

“I wish I’d used less Body Glide.”

Not the most glamorous product.

Not the most expensive product.

But possibly one of the most appreciated.

Chafing, hot spots, long-run discomfort.

Body Glide helps reduce friction in all the places runners would rather not talk about…

When the miles start adding up, you’ll be glad you remembered it.

Trust us… nobody ever wishes they’d used less.

Most runners see the shoes but perhaps not the conversations.

Behind every gait analysis, shoe recommendation and race-day purchase is a conversation.

What are you training for?

How many miles are you running?

What’s worked before?

What hasn’t?

Getting the right running shoe isn’t about picking the most expensive option on the wall. It’s about understanding the runner standing in front of us.

That’s why Fraser and Logan spend far more time listening than selling.

Whether you’re training for your first 5K, or chasing a marathon PB…

Perhaps you’re simply looking to run more comfortably, we’re here to help you find the right shoe for your running journey.

Because no two runners are the same.

YOU DON’T REALISE HOW IMPORTANT A POCKET IS… UNTIL YOU DON’T HAVE ONE. 😅

It’s one of those running essentials that doesn’t get talked about enough.

A good pair of shorts with a secure pocket can save a lot of hassle on race day and during training.

Perfect for:

🔑 House keys
📱 Your phone
⚡ Energy gels and chews
💳 Bank card
🎧 Earbuds
🚗 Car key

No more juggling items in your hands. No more wondering if your keys are about to bounce out of a pocket halfway through a run.

Whether you’re training for a 5K, marathon or tackling an ultra, having somewhere safe to stash your essentials can make all the difference.

Need running shorts that actually work for runners? Pop into Sportlink and we’ll show you some of our favourites.

What’s the strangest thing you’ve ever carried on a run? 👇

WROXHAM 5K RUNNERS…

You can collect your race number from Sportlink on Saturday, June 27.

Of course, you’ll still be able to pick it up on race night if needed…

But if you’re anything like us, having one less thing to worry about before a race is never a bad thing. 😅

And while you’re in store…

👟 Browse our carbon-plated race shoes
🔥 25% OFF all carbon shoes

A faster shoe won’t do the training for you…

But when those legs start to hurt in the final kilometre, every little helps.

PB worthy? We think so.

Who’s racing at Wroxham this year? Let us know your goal below 👇

RUNNING THROUGH THE NIGHT AT SANDRINGHAM 24? 🌙🏃

One mistake many runners make is changing their nutrition strategy when the sun goes down.

Sportlink’s Logan Smith has a simple piece of advice:

💡 Don’t start experimenting in the middle of the night.

Your body is already dealing with the challenge of running at a time when it would normally be asleep. Throwing unfamiliar foods into the mix can make things even harder.

Instead:
✅ Stick with foods and fuel you’ve used successfully in training
✅ Keep things simple and limit your fibre intake
✅ Focus on getting regular carbohydrates in
✅ Eat enough to support the effort, but avoid anything that doesn’t normally agree with you

If you’re tackling the event solo, as a pair or as part of a team, remember that nutrition can make the difference between feeling strong at sunrise and struggling through the final laps.

Good luck to everyone taking on Sandringham 24 this weekend!

What’s your go-to fuel during an overnight event? 👇

Looking for a little extra support on your runs?

The new ASICS Gel Kayano 33 has arrived at Sportlink.

One of the most trusted stability shoes on the market, the Kayano is designed for runners who overpronate and want a smooth, comfortable ride mile after mile.

The big update in version 33 is the introduction of FF BLAST MAX cushioning - the same family of energetic foam that has helped make the Novablast series so popular with runners.

The result is a shoe that feels softer, more responsive and more enjoyable to run in, while still delivering the support that Kayano runners have come to expect.

Not sure whether you need a stability shoe or a neutral shoe?

That’s exactly what our gait analysis service is for.

Our experienced team can assess how you run and help find the right shoe for your running style and goals.

Pop into Sportlink and get the new Gel Kayano 33 on your feet.