Puravida Boardriders

Puravida Boardriders

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South Wales' biggest and best stocked SUP, Paddleboarding, Surf, Wing, Foil, Windsurf, wetsuit, Backed up with a fantastic online store too ����

The ONLY shop for all your SUP, Surf, Wing, Foil & windsurfing needs! Add to that everything you'll need to go with it, an awesome skateboard & scooter collection……and the best selection of clothes…….and you have an awesome Boardriders & lifestyle store well worth a visit!

Photos from Puravida Boardriders's post 05/06/2026

We’re all set and super excited to open our new Puravida Boardriders warehouse store at 9am Saturday morning with a range of new fresh clothing as well as some great hardware, wetsuits & accessories with even more arriving in the coming weeks!

Come and find our new warehouse store at Unit 35 Atlantic Business Park, Sully CF645AB next to Denise’s cafe that will be open serving fresh coffees, breakfast and lunch all day 🤩🙌

Normal hours will resume at our new premises now open Tuesday to Saturday 9-5 every week

We look forward to seeing you there 🤩🤩🤙🤙

Photos from Puravida Boardriders's post 30/05/2026

From all the team at Puravida we want to say a huge thanks to all our customers, local and far away, in store and mail order who have supported us for the last 16 years in penarth town centre!
We are now super excited to be returning to a new version of our original warehiouse model, taking forwards everything we’ve learned over the years in to an amazing, spacious facility offering the best value and service in store and online!

We are just 5 moinutes from Barry Knapp and the Island, with great access and parking, …….even roller shutters to load up in the dry if it’s raining!

Adding to this we have ‘Denises Cafe’ right next door as well as 'The Good Wash Co' and 'Naish Point Brewery’ as our neighbours on site who we will be showcasing at our official launch weekend on the 27th June.

Next week from Tuesday 2nd of June we will be open at Unit 35 Atlantic Business Park, Sully, CF645AB for deliveries, collections, online and mail order as usual, then oopen to the Public again from Saturday 6th June 9am

Please follow our page and Instagram for all the exciting news and updates

Follow the link below to find us on the map:
https://maps.app.goo.gl/GkD8SMzc7e2sd4pt8

29/05/2026

As we get ready for our very last day at Puravida Boardriders town centre store here’s a sneak peak of what we’ve been doing behind the scenes burning the candle late into the evenings, repurposing our display stands and turning our warehouse into a shop …… nearly there!! Not long now until we can show you 🤩🤙

Photos from Puravida Boardriders's post 29/05/2026

Come and join Jim and the gang this Saturday for our Moving Day Sale - 🤩 Everything must go ! Make us a deal on any item 😉we’ll have some unbeatable deals exclusively available in store.
Open 9am - 5pm

This will be our last day at our Penarth High Street store.
Catch us at unit 35 Atlantic Business Park, CF64 5AB from Tuesday onwards.

Photos from Puravida Boardriders's post 27/05/2026

Our tyre flip flops, handcrafted from recycled tyres, built to last, and made to tread a little lighter on the planet 🌍 100% eco friendly, durable unique and perfect for everyday wear.

Only £4.99 in store with a range of colour options, we have sizes 4-11 available to shop NOW 🩴

This is our last week in Penarth, so if you’ve been meaning to pop in, try on a pair, or just say hello… now’s your chance!

Photos from Puravida Boardriders's post 26/05/2026

Great first wakeboarding session for the shop team off penarth sea front kitted out in shorties and impact vests and wakeboard package ready for the summer heatwave 😎🤙

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Photos from Puravida Boardriders's post 23/05/2026

NEW PROMO 😆
Buy ANY Paddle, get a HALF PRICE paddle 🌊

We have paddles starting at just £19.99, add a bag and save up to £75 🙌🏼

Photos from Puravida Boardriders's post 22/05/2026

The heatwave is here ☀️there’s no better time to get on the water!!

Our paddle boards are HALF PRICE, starting from just £199.
Each one comes as a complete package, so you have everything you need to get started straight away.

Perfect for lakes, rivers, or the sea 🌊
If you’re new to paddle boarding, why not book on for our introduction to SUP lessons every Saturday morning 10am-12pm, follow the link below:
https://www.southwalespaddleboarding.co.uk/book-now/introduction-to-sup/
Shop now while stock!
https://www.puravidaboardriders.co.uk/product-category/sup/sup-boards-inflatable/

Photos from Puravida Boardriders's post 21/05/2026

NEW in store!! ALL SUP PADDLES HALF PRICE 🤩

Kids paddles starting at just £19.99!
We have 3 piece, adjustable and fixed paddles all available to shop in store and online with FREE delivery 🚚

Stop by our Penarth store to grab some MEGA deals until the 30th May!! Please give us a call on 02920711946 with any enquiries 😊

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Location

Telephone

Address


Unit 35 Atlantic Business Park
Penarth
CF645AB

Opening Hours

Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 10am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm