Ian Wood - Strength and Nutrition Coach

A week in the life of a strength and nutrition coach who gave up sweating the small stuff a long time ago.

Life is good when you don’t let the 1% “biohacks” and 0.5% “industry secrets” get in the way of the 90% meat and potatoes of being generally disciplined and 10% of fu***ng about and finding out.

There’s a lot more flexibility in training and nutrition than you think, especially when you become disciplined in the key basics that actually matter.

If you hang around and drop me a follow, it’ll tell you all about them with my daily posts and weekly podcasts.

Charlotte lost 2.4kg, 8.5cm and hit a 10 minute Hyrox PB in just 6 weeks on START WITH 6

Charlotte didn’t crash diet. She didn’t cut out carbs. She didn’t kill herself in the gym.

Instead, she followed a simple, sustainable approach—one that worked with her shift work, socials, and real life.

In just 6 weeks on Start With 6, she:

✅ Lost 2.4kg & 8.5cm
✅ Hit a 10 minute Hyrox PB 👀
✅ Still enjoyed pizza, puddings & nights out

Because fat loss isn’t about being perfect, it’s about being consistent with the right habits to help you find consistency within YOUR lifestyle.

Charlotte made it happen. You can too.

The next intake starts 2nd June and will sell out fast.

Hit the link in my bio to join the presale and guarantee your space on the next challenge 💪🏻

Effective training after 35 is a balancing act:

✅ What you WANT to do
✅ What you BODY can do
✅ What you SCHEDULE demands you do

Get this balance wrong, and you’ll train hard but look and feel like 💩

Here’s where most overwhelmed over 35s go wrong:

❌ Going all-out all the time (more isn’t always better)
❌ Eating like a child (not the man you want to be)
❌ Doing nothing about recovery (vital after 35)

And you’re possibly not following

You can action that one right now.

🔥 3.6kg Down & 13.2cm Gone—All While Juggling Work & 2 Kids!

Meet Steph, a busy mum who used to skip meals due to time, then end up overeating later (alongside a lifelong love of pizza 🍕).

But over 6 weeks, she took control and built a system that worked for her by:

✅ Setting aside just 10 minutes each weekend to plan ahead ⏳
✅ Keeping meal prep simple & realistic to stay ahead of the chaos 🍽️
✅ Becoming a pillar of consistency for herself & others in the group 🙌

The result? 3.6kg down, 13.2cm lost, and a routine she can sustain for life! 💪

The next START WITH 6 challenge is now SOLD OUT!

Hit the link in my bio to get access to the presale for the next intake on 18th May.

Or to get started right away, apply for 1-1 coaching 🔥

🥈 Second Place, 100% Compliance, 3.2kg Down & 5cm Off! 🔥

Meet Abi, a busy mum juggling multiple work commitments—who still showed up 100% for herself in the last START WITH 6 challenge! 💪

Her biggest struggle? Lack of motivation & focus on herself. But over 6 weeks, she flipped the script by:

✅ Reigniting her inner competitor from her powerlifting days 🏋️‍♀️
✅ Hitting a PERFECT compliance score from start to finish 📊
✅ COMMITTING to a focused routine that fits into her hectic life 💼👩‍👧

The result? 3.2kg down, 5cm off her waist, and a mindset built for long-term success! 🔥

The next START WITH 6 challenge is now SOLD OUT!

Hit the link in my bio to get access to the presale for the next intake on 18th May.

Or to get started right away, apply for 1-1 coaching 🔥

🍻 Food Lover & Social Eater—Still Down 5.2kg & 8.5cm! 🔥

Meet Oliver, a former chef who set out to lose 5kg in 6 weeks—and smashed past it! 💪

His biggest challenge? Loving food, socialising, and the odd beer. But instead of giving them up, he made them work for his goals by:

✅ Using his chef skills on a lower variety meal plan with my 1-2-5 method 👨‍🍳
✅ Setting clear range targets to enjoy socials without stalling progress 🍽️
✅ Simplifying food choices for work travel & eating on the go 🚗

The result? 5.2kg down, 8.5cm off his waist, and a flexible system he can keep up long-term! 👏

The next START WITH 6 challenge is now SOLD OUT!

Hit the link in my bio to get access to the presale for the next intake on 18th May.

Or to get started right away, apply for 1-1 coaching 🔥

🚀 6 Weeks, 6.6kg Down, 6cm Off the Waist! 🔥

Meet Sammy, the winner of the last START WITH 6 challenge! 🎉

When she started, her biggest struggles were poor sleep, sugar cravings, and the early signs of perimenopause.

But in just 6 weeks, she transformed her habits by:

✅ Structuring her meals with my 1-2-5 Meal Planning Method 🥗
✅ Proactively planning her week to stay on track 📅
✅Leaning in the support of the coaching group; while sharing her own exieriences and support 💬

Her results? 6.6kg lighter, 6cm off her waist, more energy, and better control over cravings! 💪🔥

The next START WITH 6 challenge begins March 31st, and spots are filling fast! Only 8 of 25 spaces left—don’t miss out!

📲 Link in bio to join!

5.2kg down. 8.5cm off his waist. In just 6 weeks.

Oliver absolutely crushed my January Jumpstart Challenge—and he didn’t let work travel, social events, or a busy training schedule hold him back.

Instead of making excuses, he made a plan. He dialed in his nutrition, stayed consistent, and put his cooking skills to work. And the results? They speak for themselves.

Oliver, you smashed it. It’s been a pleasure having you in the challenge.

🚀 Next up: “Start With 6” kicks off Monday, March 31st. Limited spaces drop on March 17th.

Want first access? DM me “START” to join the priority list.

Overwhelmed by fitness & nutrition? Read this.

If you’re a busy professional or parent, keeping up with fitness advice can feel like a full-time job.

One minute, you’re told to cut carbs. The next, you’re supposed to detox for that one KFC you had in 2008.

One guru says cardio is king, another swears it kills your gains. No wonder so many people feel stuck before they even start.

But here’s the truth: You don’t need more information. You need better thinking.

Swipe through for 3 mindset shifts that will help you ditch the overwhelm, stay consistent, and actually get results that last.

🔥 My next challenge, Start With 6, begins March 31st! DM “START” now for presale access and take control of your fitness—without the stress.