I Am Devine - Personal Training

I Am Devine -  Personal Training Fit at 40+: Performance • Health • Longevity | VO₂ Max & Metabolic Testing Helping men build fitness past forty is simple but that doesn't mean that it is easy.

Join my Fit Past Forty Programme and accelerate your progress now.

“Hard choices, easy life.Easy choices, hard life.”— Jerzy GregorekIt’s a quote I’ve always liked.But I’ve started wonder...
30/07/2026

“Hard choices, easy life.
Easy choices, hard life.”

— Jerzy Gregorek

It’s a quote I’ve always liked.

But I’ve started wondering whether people actually believe it anymore.

We still admire discipline.

We respect the person who trains consistently, develops their craft, builds a business or spends years becoming genuinely good at something.

At least, I think we do.

But we also live in an age increasingly built around removing the difficult part.

Weight-loss injections.
Testosterone and peptides.
Fillers and cosmetic treatments.
Five-week abs and six-week transformations.

I’m not suggesting these things are all equivalent.

Some are legitimate medical treatments. Some are personal choices. Some are clever marketing.

Nor am I convinced that taking a shortcut is automatically wrong.

If a safe and effective tool makes someone healthier or happier, must they reject it simply because another route would have been harder?

I’m genuinely not sure.

But I do wonder whether something changes when the result becomes separated from the work required to create it.

Does achievement mean as much without patience?

Do we still value the quality of the work or only the speed of the result?

Do we want to become capable, OR SIMPLY LOOK AS THOUGH WE ARE?

Perhaps the hard choices were never just the price we paid for the outcome.

Perhaps making them was part of what made the outcome valuable.

So I’m interested:

Do you still believe in earning results?

And does taking a shortcut make the result any less meaningful?

I think we've accidentally outsourced our health.If my shoulder hurts...I see a physio.If my blood pressure is high...I ...
29/07/2026

I think we've accidentally outsourced our health.

If my shoulder hurts...
I see a physio.
If my blood pressure is high...
I see my GP.
If I want to get stronger...
I join a gym.
If I want to improve my mobility...
Maybe I try yoga.
If I want to run a 10k...
I find a running coach.
If I want a VO₂ Max test...
I head off to a lab.

There's nothing wrong with any of this.

But it's always struck me as a bit odd.
Because every one of those people is looking after the same body.

Yet we treat health like it's half a dozen separate jobs.
I've met people who train five days a week but have blood pressure that needs attention.

I've met people with perfectly respectable blood tests who get out of breath climbing the stairs.

Neither tells the whole story.

The older I get, the less interested I am in asking...
"How fit am I?"

I'm much more interested in asking...
"What's the weakest part of the system?"
Strength?
Aerobic fitness?
Mobility?
Blood pressure?
Blood markers?
Recovery?

Because that's usually where the biggest opportunity lies.
And if you're anything like me you'll appreciate doing the least amount of work to get the maximum in return.

That's why I built the Capacity Code Quiz.
- Not to diagnose disease.
- Not to replace your GP.

Simply to help you stop guessing and start thinking about your health as one connected system.

If you're curious where your biggest opportunity might be...
Take the Capacity Code Quiz.

Case Study: Helen Confidence Before CompetenceHelen came to train with me for a few months to prepare for a HYROX event....
13/02/2026

Case Study: Helen Confidence Before Competence

Helen came to train with me for a few months to prepare for a HYROX event. She’s in her 50s and that’s as specific as I’m allowed to be 😉

I’d love to say her preparation followed a perfectly periodised plan: clearly defined phases of strength, conditioning, and a beautifully structured taper into race day.

The truth is, while we did cover all of those elements, they weren’t the main focus.

Looking back, the real work wasn’t physical at all.

It was confidence.

Many adults who take on new challenges whether that’s a fitness event, a competition, or simply training with more intent don’t struggle because they lack physical capability. They struggle because they doubt themselves.

Helen was no exception.

Well-meaning friends were quick to tell her how tough HYROX is. That it might be “a bit much.” That it might be unrealistic. This advice mostly came from armchair experts who hadn’t participated in a fitness event of any kind for the last 30-plus years.

My role as a coach wasn’t to overwhelm her with intensity or complexity. It was to provide incremental challenges carefully chosen, progressively harder steps that built momentum through small wins. Each session created just enough discomfort to stretch her, but not so much that it undermined belief. Confidence grew first; competence followed.

Then the variables started to stack up.

Helen was originally entered in the women’s doubles category. When her partner became ill, she had to find another a male partner which moved her into the mixed doubles division. The weights increased significantly, now aligned to male standards rather than female. Not what she’d signed up for. Not ideal. But she adapted and kept going.

A few weeks later, with roughly a month to go, her new partner dropped out altogether.

Most people would have pulled the plug at that point.

Helen didn’t.

She stayed positive, regrouped and roped me in to partner her for the event.

Race day brought its own challenges, as these events always do. But what stood out wasn’t just that Helen finished it was how she showed up. She attacked stations I’d quietly assumed might be beyond her strength capacity.

One example: the sled push.

At 153 kg, it’s not something I personally find easy. Yet Helen got stuck in, got it moving, and even gave me a much-needed breather in the process.

That’s what confidence looks like when it’s been earned properly.

Why this matters

A short-term goal does something powerful. It focuses attention. It gives training a purpose beyond “staying active” or “keeping fit.”

The outcome matters but the real value is in the process. When there’s a clear goal on the horizon, the steps required to move toward it become easier to commit to. Training stops feeling aimless. There’s a reason to be in the gym. A reason to do the hard things.

And almost as a by-product, things start to change.

You get stronger.
You get fitter.
Your body changes.
Your clothes fit better.

As Jim Rohn put it, the purpose of a goal isn’t just to achieve it - it’s to become the kind of person who could.

23/09/2025

Is Ozempic Net Positive?

A few reviews from recent VO2 Max Testers. Want to find out a little bit more?If so, join me on Saturday, the 27th of Se...
16/09/2025

A few reviews from recent VO2 Max Testers.

Want to find out a little bit more?

If so, join me on Saturday, the 27th of September Oakley Fitness for a workshop where one lucky attendee will win a free VO2 max test.

Link to book on is in my bio

Fore get Golf ⛳️- I Run🏃‍♂️ It’s possible that I hate golf more than running 😖Slow 5k inspired by  Not the running just ...
14/09/2025

Fore get Golf ⛳️- I Run🏃‍♂️

It’s possible that I hate golf more than running 😖

Slow 5k inspired by
Not the running just the slow part 😉

Address

Royal Tunbridge Wells

Opening Hours

Monday 6am - 9:30pm
Tuesday 6am - 9:30pm
Wednesday 6am - 9:30pm
Thursday 6am - 9:30pm
Friday 6am - 9:30pm
Saturday 12pm - 4pm

Telephone

+447971230286

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