Athletic Skills

Excited to be sponsoring Steve Sherwood and Selby Cricket Club. Great club to be involved in and looking forward to the season to come!

I took the risk.
Left my pro sport job.
Built my own coaching business.
Now I’m working from Bali (just for a few weeks, but still).

Most coaches I meet are brilliant at what they do — but they’re stuck in the same cycle:
Long hours.
Low pay.
Little progress.

They’ve got the qualifications but not the business.

That was me once too.
Until I realised that staying safe was actually the biggest risk.

Fast-forward three years… and I’m mentoring coaches around the world to build the same freedom.

If you’re tired of waiting, frustrated, or stuck — it’s time to invest in yourself.
Because the cost of staying stuck is far higher than the cost of starting.

Comment RISK or drop me a message if you’re ready to take your first step toward coaching freedom.

One month ago, Chris thought he was doing the right work to find athlete clients.
The problem? He wasn’t focused, didn’t have a niche, and lacked a system.

Fast forward 30 days…
✅ Exposure in squash clubs
✅ Valuable new contacts
✅ Offers created for squash athletes

That’s what happens when you stop trying to “coach everyone” and start positioning yourself for the athletes you actually want to work with.

👉 You already have the coaching skills.
What you need is the strategy and system to find athletes.

📩 Comment “ATHLETE” and I’ll send you the first step.

Most coaches are competing for the same pool of general population clients. It’s crowded, it’s price-driven, and it’s draining.

Athlete coaching is a different market. And hardly anyone is showing coaches how to get into it. When you move from offering “sessions” to offering outcomes like speed, power, or better performance on the pitch:

💥 You stand out immediately.

💥 You build authority faster.

💥 You finally get paid what you’re worth.

Sometimes the fastest way to grow is to stop competing in the same game as everyone else.

📩 DM “ATHLETE” to learn how.

🚨 I’m looking for 3 coaches to work with this September.

Most PTs & S&C coaches want to work with athletes.
But few ever make the leap.

Why?
❌ Chasing “one more qualification”
❌ Not knowing where to find athletes
❌ Stuck coaching 30+ GP sessions a week

Here’s the truth ⬇️
Athletes are different:
⚡ They value performance
⚡ They stay longer because results take time
⚡ £50–100/hr is realistic when you deliver outcomes

👉 If you’re ready to break the cycle and start coaching athletes, drop “ATHLETE” in the comments and I’ll send you the first step.

Doctors don’t sell “10 appointments.”

They diagnose, prescribe, and deliver outcomes.

Athlete coaching works the same way.

Stop selling “blocks of sessions.”

Start offering specific performance improvements.

⚡ Speed to escape opponents.
⚡ Power to create faster shots.
⚡ Stronger performance in competition.

Athletes don’t pay for time.

They pay for results that show up in their game.

📩 DM “ATHLETE” and I’ll show you how to position yourself this way.

Most coaches believe their income tops out at £25–30/hour.
That’s true… if you only work with general population clients.
Short-term commitments.
Cancellations.
No real recognition for your expertise.
Athletes are different:
⚡ They stay longer because performance takes time.
⚡ They pay for results, not just sessions.
⚡ £50–100/hour is realistic when you deliver impact.
The problem isn’t knowledge.
It’s who you’re working with.
📩 Comment “ATHLETE” if you want the roadmap to start working with them.

When I was coaching general population, I was:
→ Delivering 30+ sessions a week.
→ Constantly firefighting cancellations.
→ Earning less than my expertise deserved.

And like most coaches, I thought the answer was more qualifications.
Another CPD. Another workshop.

The truth? It wasn’t more knowledge I needed.
It was positioning.

The moment I shifted to athlete coaching, everything changed:
⚡ Fewer clients.
⚡ Bigger impact.
⚡ More freedom.

Athletes already wanted what I could deliver — speed, power, performance — but I wasn’t speaking their language.

The real gap wasn’t qualifications.
It was audience.

📩 Comment “ATHLETE” and I’ll send you the first step I wish I’d had years ago.

Most coaches say: “I just need one athlete to start with.” But here’s the real barrier… It’s not about finding the athlete. It’s about becoming the kind of coach athletes want to work with. That means: → Speaking their language (performance, results, transfer to their sport). → Offering outcomes, not sessions. → Building an identity as the coach for athletes in your area. Once you make that identity shift, athletes start coming to you. And that’s when your value — and income — jumps. The uncomfortable truth: You don’t have a knowledge gap. You have a positioning gap. 👉 That’s exactly what we fix inside Coach Athletes Now. 📩 DM me “ATHLETE” and I’ll show you how to make the shift.

One of the most powerful ways to land athlete clients…

…is to stop selling sessions altogether.

Instead, offer an outcome.

Athletes don’t care about buying hours in the gym.
They care about:
✅ Running faster
✅ Jumping higher
✅ Reducing injuries
✅ Performing better in their sport

So instead of pitching “8 PT sessions”…
Pitch: “Let’s see how much we can improve your speed in 4 weeks.”

It builds trust.
It removes pressure.
And it makes you the coach who delivers results, not just workouts.

📩 Comment “ATHLETE” and I’ll send you my playbook on shifting from sessions to results.

Can you relate to this? Don’t settle for clients haggling over price when you’re charging £20-25 a session for them to then cancel last minute! Let me know below!