16/08/2026
Fourteen years, and I nearly missed it
It nearly slipped me by.
Today, 16 August, marks fourteen years since I stepped fully into self-employment. Fourteen years. I had to sit with that for a minute because, somehow, it doesn’t feel like fourteen years at all and yet, when I look back at everything that has happened in that time, it feels like several lifetimes.
There was no perfectly mapped-out business plan back in 2012. There was no clever five-year strategy, no beautifully organised roadmap and certainly no guarantee that any of it would work. There was just me, a growing belief that perhaps I could make this work, and a willingness to take the next step even though I couldn’t see much beyond it.
Looking back now, I realise there was probably far more courage in that decision than I gave myself credit for at the time. I didn’t know where it would lead, what the business would become or how many different versions of both the business and me there would be along the way. I just knew it felt like the right thing to do.
And so began fourteen years of self-employment, reinvention, ideas, experiments, lessons, leaps of faith, wobbles, surprises, synchronicities and more moments of “well, I didn’t see that coming” than I could ever count.
There have been different business names, different treatment rooms, different websites, different offers and different ways of describing what I do. I’ve been a sole trader, I’ve had companies, I’ve closed things, opened things, moved premises, taken commercial leases that felt enormous at the time and walked away from things when I knew they were no longer right.
There have been moments when everything flowed beautifully and moments when I wondered what on earth I was doing. There have been ideas that took off almost immediately and ideas that landed with absolutely no one except me. There have been things I thought would be part of my work forever that quietly came to an end, and other things that appeared almost by accident and became incredibly important.
I’ve followed nudges and ignored nudges. I’ve learned that ignoring them rarely works out particularly well for me. I’ve changed my mind, begun again, changed direction and occasionally surprised myself with what came next.
That is, I suppose, the reality of building something over fourteen years.
It isn’t a straight line.
From the outside, we tend to make stories look beautifully ordered. This happened, then this happened, then this happened, and eventually it all led here. But living it never feels quite as tidy as that. There are plenty of wrong turns, unexpected pauses, decisions made without certainty and moments where you have no idea whether you’re being brave or completely ridiculous.
I suspect many of the most important decisions in my business have felt a little bit like both.
What I understand now, though, in a way I couldn’t possibly have understood fourteen years ago, is that although we talk about “building a business” as if it is something we do alone, a business like mine is never built by one person.
I may be the person who creates the offers, opens the door, sends the emails, pays the bills, dreams up the workshops and occasionally has another one of my “I’ve had an idea…” moments, but none of this exists without the people who choose to walk through that door.
You built this with me.
You built it each time you booked an appointment, came back for another one, bought a voucher, attended a workshop, joined a retreat or signed up for something new simply because you trusted that I had created it with care.
You built it every time you sent a message to a friend and said, “I think you need to go and see Lynn.”
I honestly think that one sentence has done more for my business over the past fourteen years than any marketing strategy I could ever have created.
And I don’t take that trust lightly.
This work has meant being invited into some incredibly tender chapters of people’s lives. Over the years, clients have trusted me with stories they haven’t always known how to say out loud anywhere else. They have trusted me with fertility journeys, pregnancies, menopause, grief, heartbreak, anxiety, exhaustion, burnout, changing relationships, changing bodies, changing careers and all the strange in-between spaces when life doesn’t look how they thought it would.
People have arrived knowing exactly what they needed and people have arrived with absolutely no idea what they needed. Sometimes the only words they could find were, “I just don’t feel like myself anymore.”
Perhaps, looking back, that has been the thread running quietly through all fourteen years of my work.
Helping people find their way back to themselves.
The tools have expanded over the years. Reflexology led to other therapies, coaching, EFT, Matrix Reimprinting, energy work, workshops, retreats and all sorts of things I couldn’t have imagined when I first began. But underneath them all, I think I have always been trying to create the same thing.
A little bit of space.
Enough safety to stop holding everything together for a while. Enough stillness to hear what is actually going on underneath all the noise. Enough support to remember that you haven’t disappeared, even if life has made it difficult to recognise yourself lately.
I find it quite emotional when I think about how many people have been part of that story.
Some of you reading this have been with me for years. You have known several incarnations of both me and the business. You have followed me to different rooms, watched the website change, listened patiently while I explained the latest idea and returned through completely different chapters of your own lives.
Some of you first came to me during a fertility journey and later brought your babies back to meet me. Some first came for reflexology and later found yourselves sitting opposite me for coaching. Some came through grief, burnout, menopause, heartbreak or a crossroads you hadn’t expected to find yourself standing at.
Some of you have come to workshops, retreats, circles, Reiki training, MeFlexology, energy healing or one of the many other ideas that have found their way into the world over the years.
And some of you may have only crossed my path once.
One appointment. One conversation. One moment in a much bigger story.
That matters too.
I think one of the things we don’t say enough as small business owners is just how personal every booking actually is.
Of course, there is a transaction. Someone pays me and I provide a service. But it has never felt quite that simple to me, because every person who chooses to spend their money with my business is also choosing to support my life.
Those appointments have helped me pay the mortgage, raise a family, pay for training, keep a roof over my treatment room, develop new skills and continue doing work I genuinely love.
There is something incredibly humbling about realising that.
Every booking has mattered. Every recommendation has mattered. Every voucher bought for a friend, every workshop space filled, every email opened and every quiet message saying, “I thought of you when someone told me what they were going through” has mattered.
You might think you were simply booking an hour in my diary. To me, you were also helping make another month, another year and eventually fourteen years of self-employment possible.
Perhaps that is why I wanted to write this today rather than simply post “Happy business anniversary to me.”
Because fourteen years of self-employment isn’t really only my achievement.
It belongs, in part, to all the people who trusted me enough to allow me to keep going.
And what a privilege that has been.
There is another thing I notice when I look back over fourteen years. I spent a lot of the early years believing I should know what I was doing next. I thought successful people must have some sort of secret access to the map that the rest of us had missed.
Surely everybody else had the plan.
Surely everybody else knew what was coming.
Surely, at some point, I would reach a stage where I would stop wondering what the next step was and simply know.
Fourteen years later, I can confirm that has not happened.
What has happened instead is that I’ve learned to trust myself more.
I’ve learned that sometimes you don’t get certainty before you move. Sometimes the clarity arrives because you moved.
You take the room. You send the email. You put the idea into the world. You walk away from something that isn’t right anymore. You say yes before you know exactly how. You say no even though part of you is terrified of what happens afterwards.
And little by little, the path appears.
It feels particularly fitting to me now that Walking Without the Map has become such an important part of how I talk about my work, because I can see that I have been living that philosophy for much longer than I realised.
I have never had the whole map.
There have simply been moments where I could see enough of the next step to take it.
And then another.
And another.
Perhaps that is how we build businesses. Perhaps it is also how we build lives.
Not through one enormous, perfectly executed decision, but through hundreds of ordinary choices that slowly change the direction we are travelling in.
A conversation. An idea. A boundary. A yes. A no. A leap of faith. A moment when we decide we are no longer willing to stay where we are.
Extraordinary lives really might begin with ordinary choices.
So today, before this anniversary disappeared into another perfectly ordinary Sunday, I wanted to stop and notice it.
I wanted to notice the twenty-something version of me who could never have imagined this.
I wanted to notice every version of me who kept going after that.
And, mostly, I wanted to notice you.
Thank you for trusting me.
Thank you for your appointments, your recommendations, your messages, your reviews, your gift vouchers, your workshop bookings, your retreat bookings and your willingness to come along with me when I have another idea.
Thank you to those who have been here for years and to those who have only recently found me.
Thank you to the people I haven’t seen for a long time but who still occasionally tell somebody else about the work we did together.
Thank you to the people quietly reading these emails who may never have booked anything at all but have cheered me on from the sidelines.
Thank you for allowing me to make a living from work that still fascinates me after all this time.
Fourteen years later, I am still fascinated by people and by the incredible capacity we have to change. I am still fascinated by what happens when someone begins to trust themselves again. I am still convinced there is no such thing as a coincidence, still following the nudges, still having far too many ideas and still learning all the time.
I don’t know what the next fourteen years look like.
There was a time when that would have made me uncomfortable.
Now I think it might be the most exciting part.
I don’t need the whole map.
I just need enough light for the next step.
THANK YOU for walking some of the way with me.
Lynn :)