22/09/2026
What do gyms REALLY look for in a Personal Trainer? 👀
According to , qualifications matter, but so does something that can be much harder to teach, personality.
Can you approach people confidently?
Can you remember names?
Can you make people feel welcome?
Can you build genuine rapport without coming across as cocky?
That human side of coaching can make a massive difference to your success as a PT.
Matt knows the industry inside out through his work with and , and we had a brilliant chat about coaching, careers and what helps trainers stand out.
🎧 Catch the full conversation on the Storm Fitness Academy Podcast.
💬 What do you think matters more for a PT, knowledge or personality?