The Cake Business Club

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The Cake Business Club Cake Business Coaching | Training To Set Up A Cake Business From Home | Monthly Membership | 1:1 Coaching | Cake Business Tools.

Get My FREE Cake Pricing Calculator Here: www.thecakebusinessclub.co.uk/calculator

£50 for a fully decorated cake? I'm sorry, but HOW?! 🤯I've seen so many beautifully decorated cakes being sold for £40, ...
23/10/2026

£50 for a fully decorated cake? I'm sorry, but HOW?! 🤯

I've seen so many beautifully decorated cakes being sold for £40, £50 or £60, and I genuinely struggle to understand how those prices can make financial sense.

Because when you start adding up the ingredients, sundries, utilities, your time, business overheads AND a profit margin, the numbers soon start looking very different.

And remember, making a cake isn't just about the time you spend decorating it. There's shopping, preparation, baking, cleaning, customer enquiries and all the other little jobs that go into running a cake business.

None of which should be done for free!

Now, before anyone jumps in to tell me their ingredients cost less than mine, I KNOW! 😂 We all have different recipes, suppliers, working speeds and business costs.

That's exactly why you need to know YOUR numbers.

But I do think we need to have a conversation about why heavily decorated cakes are being sold for prices that leave so little room to pay the person making them, let alone make a profit.

Because being busy making cakes and running a profitable cake business are two VERY different things.

So I'd genuinely love to hear your thoughts on this. Are cake makers undervaluing their work? Are they worried customers won't pay more? Or is something else going on?

Let's discuss! 👇🏻

22/10/2026

Let's Go! 👇🏻

Cake makers I want to know what your hourly rate is when you're pricing your cakes.

No shame here. I just want to see the actual picture of the industry from the people inside it.

Are we pricing based on minimum wage? £20 an hour? £30 an hour? £50 an hour? More? Less? I want to know!

Tell me your hourly rate in the comments 👇🏻

And please share this post so I can gather as much data as possible from the cake industry. Thank you!

If you're a cake maker - you need to read this! 👀Let me be really honest with you...because this has been on my mind for...
14/10/2026

If you're a cake maker - you need to read this! 👀

Let me be really honest with you...because this has been on my mind for a while.

I keep seeing custom cakes being sold for £50. sometimes even less and…

I just can't stay quiet about it anymore.

Swipe through above and tell me if you agree with me.

Because this isn't just about you and your cake business.

It's about ALL of you. Every cake maker in the UK is affected when prices like this are normalised.

The good news? It doesn't have to stay this way.

If everyone understood how to price their cakes, no one would be charging £50 for a custom cake. Because it just doesn’t make any business sense. And yes, even for a 6" cake!

I’ve made a FREE Cake Pricing Calculator that will help you price your cakes for profit. Over 5000 of you already have it, but that’s still not enough.

I want to reach every cake maker in the industry and get them to check their prices with my calculator. Let's put an end to £50 custom cakes!

Want it? Comment PRICE and I'll send it straight over to you.

And if this hit home for you...please share it. Let's get this message out there.

Together we can change things for the better for the cake industry! 🫶🏻

09/10/2026

Your cake diary is full, but the holiday fund is still empty.

You’ve squeezed in another order for Christmas money. Given up another Saturday. Stayed in the kitchen long after everyone else has gone to bed.

So why is there still so little left for you?

If each cake barely covers its costs, filling your diary means more work without the money you took those orders on to earn.

Before you agree to the next one, check what you’re charging for a cake you make regularly. Does it cover your costs AND properly pay you for your time?

My FREE pricing calculator will help you work out what you need to charge - so you can stop guessing when the next enquiry lands.

Comment PRICE and I’ll send it straight over. 🍰

09/10/2026

You didn’t take on those extra cake orders just to cover the ingredients. You’re not running a cake charity.

You took them on to put presents under the tree. To say yes to a day out with the kids. To finally put something in the holiday fund.

So if you’re giving up another Saturday to make them, you need to know how much of that money will actually be left to pay you.

It’s easy to see the payment land in your bank account and feel relieved. But once you’ve covered the costs, does what’s left fairly pay for the hours you’ve worked?

Before you squeeze another order into the diary, check the price of a cake you make regularly.

My FREE pricing calculator will help you work out what you need to charge, taking your costs and your time into account.

Comment PRICE and I’ll send it straight over. 🍰

08/10/2026

Is this something you need to be more aware of in your wedding cake business?

Comment INCLUSIVE and I'll send you the link to read the great blog post on being a more inclusive wedding supplier from .

And let me know in the comments if you're going to make any changes to what you put out there in the world 👇🏻

05/10/2026

Does anyone else do this EVERY SINGLE TIME? 😂

You plan for the busy bit. You clear space in the diary, make the lists, get organised and know it's going to be full-on for a while. Then you get your head down and DO IT.

And then it's over and you think... brilliant. Back to normal tomorrow. Except apparently your brain and body have other ideas.

I've just finished a big couple of weeks in my business opening The Club, and while I was doing it? FINE. Now? My brain has apparently put its out-of-office on. 😂

And I know cake makers do exactly the same thing. You get through the massive wedding week, Christmas orders, the wedding fair or a run of back-to-back cakes... and then you crash.

Because we're actually pretty good at planning for the busy bit. What we're not always very good at is planning for the recovery from the busy bit.

And I think that's something I need to get better at. Not filling the diary immediately afterwards and expecting myself to bounce straight back to 100%. Just recognising that sometimes you've asked a LOT of your brain and body for a couple of weeks and they might need a minute.

Apparently recovery needs to go in the business plan too.

Please tell me I'm not the only one who does this? 😂

Well... this is it. 👀At 9pm tonight, I'll close the doors to The Cake Business Club and they won't open again until Marc...
01/10/2026

Well... this is it. 👀

At 9pm tonight, I'll close the doors to The Cake Business Club and they won't open again until March.

And I genuinely LOVE this point in doors being open because I start seeing the names of people I've been chatting to, people who've been following me for months (sometimes YEARS 😂), and people who've finally decided, “Right. I'm doing something about this.”

I also know there will be people reading this who really want to join but are still hovering over that decision.

So I'm not going to give you another massive sales pitch. You've had enough of me this week. 😂

I just want you to know that if you DO decide to join us, I will be genuinely delighted to have you there.

You don't need to arrive with a perfect cake business. You don't need to know exactly what you should work on first. And you certainly don't need to have all your s**t together.
That's what I'm there to help you with.

You just need to be ready to show up, participate and see what could be possible when you give your business some proper attention.

The doors close TONIGHT at 9pm.
If you're coming...COME ON IN. 🫶🏻🥳

And please don't wait until 8.59pm! 😂

Comment CLUB and I'll send you the link to join.

30/09/2026

How long have you been telling yourself “maybe later”? 👀

Maybe you'll join when you're earning a bit more. When cake enquiries pick up. When you've got more time. When your website is sorted. When you feel more confident. When your cake business feels a bit more... together.

But what if some of those things aren't going to magically change while you wait?

Sometimes you don't need to wait for things to change before you get support.

Sometimes getting the right support is what helps you CHANGE them.

And if you've been watching everything I've shared recently thinking, “I really want this... maybe later”, I want you to ask yourself the same slightly awkward question I asked in this Reel...

What exactly are you expecting “later” to change? 👀

The doors to The Club close TOMORROW at 9pm, and then they won't open again until March 2027.

If you're ready to stop figuring everything out on your own and start working towards MORE from your cake business, come and join us. 🩷

Comment CLUB and I'll send you all the details.

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Stockport
SK66EX

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