05/06/2026
I wore an AI dictaphone during a coaching session this week.
The original plan was simple.
Record the session.
Pull out coaching cues.
Turn them into reels and posts later.
Afterwards I uploaded the transcript into ChatGPT and asked it to analyse my coaching.
What came back was interesting.
It said:
“You don’t sound like a polished influencer coach. You sound like someone who has lived in gyms for years and can explain difficult things without making the client feel thick.”
I’ll take that.
Because if I’m honest, that’s exactly what I’ve always tried to do.
Most people don’t need more information.
They don’t need someone shouting at them.
They don’t need complicated words, fancy programming, or a lecture on biomechanics.
They need someone who can look at the person in front of them and work out what they need today.
Some days that means pushing.
Some days it means adjusting.
Some days it means reminding them that a lighter session isn’t a failed session.
The analysis also picked up a few recurring themes:
• Use humour to lower pressure.
• Explain details without sounding academic.
• Normalise struggle.
• Hold standards without being harsh.
• Adjust sessions based on the human in front of you.
That feels about right.
I’ve spent nearly thirty years in gyms.
The longer I’ve been coaching, the less interested I’ve become in looking impressive and the more interested I’ve become in being useful.
Most adults already have enough pressure in their lives.
Work.
Kids.
Stress.
Poor sleep.
Life admin.
They don’t need another person making them feel like they’re failing.
They need coaching.
Real coaching for real people with real lives.
That’s always been the goal.
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